First of all, you should have good political theory, moral character, but also with the medical business-related professional knowledge and comprehensive subject knowledge, with strong language skills, writing skills and mastery of a certain degree of professional skills of art. To be good at capturing newsworthy medical information; good at seizing the opportunity to understand the latest developments in the hospital; good at communicating with the outside media, patients and clinical front-line medical staff. At the same time, in today's information age, network age, to do a good job of reforming the new situation of the hospital publicity work must master more knowledge and information, with a higher quality of talent, it is necessary to continue to strengthen their own learning to improve the comprehensive quality of publicity workers to adapt to the modern hospital reform and development of the publicity work of the new requirements (2) Enhance the timeliness of the hospital's work of publicity to promote the publicity of the content, methods of innovation. Innovation. Innovation is the key to good hospital publicity work, hospital publicity work to adapt to the needs of the times, the development of the situation, and constantly explore ways to solve new problems, rich publicity content, is to do a good job under the new circumstances of the hospital publicity work of the fundamental, therefore, publicity and ideological work to promote the survival and development of the hospital as a fundamental task, play the advantages of publicity work, broaden the thinking, to build the competitiveness of the hospital services. In addition to doing a good job of publicizing the party's line, guidelines, policies, improve the ideological and political quality of the workforce, and promote the spiritual civilization of the unit, we should focus on the theme of hospital reform, and grasp the staff's general concern about the hot spots, difficult issues, and guide the staff to establish a sense of competition, awareness of the crisis, and enhance the sense of service to enhance the hospital's popularity, credibility, and patients' satisfaction. In addition, the publicity work of the hospital should also vigorously publicize the hospital's specialties, brand-name services, new branches, new projects and so on. By updating the information of the hospital network in a timely manner, publicize the hospital's famous doctors, specialties, improve the effectiveness of publicity; through the launch of the hospital's publicity TV film, brochures and other new forms to expand the social influence; continue through the targeted commercialization of publicity, to invest a certain amount of money in newspapers, radio and other media, bus stops, plazas and other places in the form of advertisements to publicize their own hospital's brand. At the same time, as the demand for health increases, people are more likely to pay attention to popular science articles. People are more likely to pay attention to popular science articles. The kind of in-depth, easy-to-understand popular science soft publicity, integration of academic in the news and life reports, is conducive to maintaining close contact between the hospital and the subhealthy people, expanding the source of medical services, for the hospital to create long-term social and economic benefits. (C) grasp the focus of the hospital's publicity work, to achieve the "four combinations". Hospital publicity must maintain a high degree of consistency with the overall work, combined with the actual hospital and business management to do a good job of publicity; hospital publicity must meet the needs of the community, the hospital's medical and technical characteristics, new experience to the community, multi-faceted publicity; hospitals also need to choose the appropriate publicity media and ways of publicity; publicity work should be focused on the achievements of the teaching, scientific research, medical care, academic discipline construction. Therefore, the publicity work should be done to "four combinations": publicize the combination of medical quality and service level; publicize the hospital's technical advantages, equipment advantages, service advantages and business philosophy, management concepts; publicize the characteristics of the famous specialists and disease prevention and prevention of disease prevention and education combined; external brand publicity and improve the quality of the staff to the combination of internal. (D) in order to maintain the seriousness of publicity, and gradually develop and improve a series of publicity work system. Hospital health publicity work must ensure the objective authenticity, reliability and scientific information. Internal and external publicity work must have a set of perfect system to standardize. In the future, the hospital will gradually improve the publicity manuscript registration system, publicity original retention system, external publicity approval system, etc., in order to promote the hospital publicity work on the standardization and scientization.