Preface
Acknowledgments
Introduction Picking Good Stocks Is Tough
Chapter 1 Five Principles for Successful Stock Market Investing
Do Your Homework
Looking for Companies with a Strong Competitive Advantage
Having a Margin of Safety
Holding for the Long Term
Knowing When to Sell
p>Investor's Checklist: Five Principles for Successful Stock Market Investing
Chapter 2 Seven Mistakes to Avoid
Illusory Goals
Believing This Time Is Different
Falling into a Preference for a Company's Products
Panicking When the Market Goes Down
Trying to Time the Market
Ignoring Valuations
Relying on Earnings Data for Analysis
Investor Checklist: Seven Mistakes to Avoid
Chapter 3: Competitive Advantage
Evaluating Profitability
Establishing a Competitive Advantage
How Long Will It Last
Industry Analysis
Investor Checklist: Competitive Advantage
Chapter 4: The Language of Investing
Fundamentals of Financial Statements
Where the Money Goes
Practical Application of Statements
Investor Checklist: The Language of Investing
Chapter 5 Financial Statements Explained
Balance Sheet
Income Statement
Statement of Cash Flows
Conclusion
Investor Checklist: Financial Statements Lecture
Chapter 6 Corporate Analysis - Foundations
Growth
Earnings
Financial Health
Short Scenario
Conclusion
Investor's Checklist: corporate analysis- -Foundations
Chapter 7 Corporate Analysis - Management
Compensation
Performance Rewards
Other Red Flags
Character
Corporate Operations
Investor's Checklist: corporate analysis -Management
Chapter 8 Uncovering Financial Disguise
Six Red Flags
Seven Other Flaws to Watch Closely
Investor Checklist: unraveling financial disguises
Chapter 9 Valuation - -The Basics
It's Hard to Invest Successfully When You Buy at Full Price at Valuation
It's Smarter to Use Multiple Valuation Methods
Say Yes to Earnings
The Investor's Checklist: Valuation - The Basics
The Investor's Checklist. -Foundations
Chapter 10 Valuation - Intrinsic Value
Cash Flows, Present Value, and Discount Rates
Calculating Present Value
Discount Rates
Calculating the Value of a Perpetual Annuity
Margin of Safety
Conclusion
Investor checklist: valuation - intrinsic value
Chapter 11 Combined use
AMD Corporation
Biomet Corporation
Conclusion
Chapter 12 The ten-minute test
Can a company pass a minimum quality test
Has the company been consistently earning operating profits
Can the company consistently generate cash flow from operations
Can it maintain a return on net assets of % or more and have reasonable
Can it have reasonable financial leverage
Is the growth in earnings concerted or erratic
How clean is the balance sheet
Does this company generate free cash flow
How much "other"
Has the number of shares outstanding increased significantly over the past few years
Beyond This Minute
Chapter 13: A Guide to Stock Markets
What Sectors to Watch Out For
Conclusion
Chapter 14 The Health Care Industry
Competitive Advantages of the Health Care Industry
Pharmaceutical Industry
Generic Drug Companies
Biotechnology Industry
Medical Device Companies
Medicare and Managed Care Organizations
Successful Medicare and Managed Care Organizations Characteristics
Investor Checklist: Healthcare Industry
Chapter 15 Consumer Services
Companies We See Every Day
Restaurants
Retail
Conclusion
Investor Checklist: Consumer Services Industry
Chapter 16 Business Services
Outside Sourcing Trends
Competitive Advantages in Business Services
Technology-Based Companies
Human-Based Companies
Solid-Asset-Based Companies
Investor Checklist: Business Services
CHAPTER SEVENTEVEN BANKING INDUSTRY
About the Risks
Sales Mobility
Banking's Competitive Advantage
The Characteristics of Successful Banks
Investor Checklist: Banking Industry
Chapter 18 Asset Management and Insurance
Asset Management Industry
Life Insurance Industry
Property and Casualty Insurance Industry
Investor Checklist: Asset Management and Insurance Industry
Chapter 19 Software Industry
Classification of the Software Industry
Competitive Advantages of the Software Industry
Software Industry Accounts
Danger Signs
The Characteristics of Successful Software Companies
What the Software Industry Doesn't Like
Conclusion
Investor Checklist: Software Industry
Chapter 20 Hardware Industry
What Drives the Hardware Industry
Characteristics of Hardware Industry Dynamics
Competitive Advantages of the Hardware Industry
Characteristics of Successful Hardware Companies
Investor's Checklist: Hardware Industry
Chapter 21: The Media Industry
How Media Companies Make Money
Competitive Advantages of the Media Industry<
Publishing Industry Profits
Broadcasting and Cable Industry
Entertainment Industry Investments
The Characteristics of Success in the Media Industry
Risks in the Media Industry
Investor Checklist: the Media Industry
Chapter 22 The Telecommunications Industry
Telecommunications Economics
Competitive Advantages of the Telecommunications Industry
Characteristics of Successful Telecommunications Companies
Conclusion
Investor Checklist: Telecommunications
Chapter 23 Consumer Lifestyle Industry
How Consumer Lifestyle Companies Make Money
Important Strategies for Growth
What Consumer Lifestyle Industries Don't Want
Consumer Lifestyle Competitive Advantages of Companies
The Characteristics of Successful Consumer Lifestyle Companies
Conclusion
Investor's Checklist: the Consumer Lifestyle Industry
Chapter 24: The Industrial Raw Materials and Equipment Industry
Cyclical Issues
The Competitive Advantages of Basic Materials Companies
Competitive Advantages of the Industrial Raw Materials and Equipment Industry
Characteristics of Successful Industrial Raw Materials and Equipment Companies
Danger Signs
Spotting Opportunities in the Industrial Raw Materials and Equipment Industry
Investors' Checklist: the Industrial Raw Materials and Equipment Industry
Chapter 25: The Energy Industry
From the Ground Up
Oil and Pipeline Transmission
Refineries< /p>
Consumers
Service Providers
The Impact of Oil Prices
Competitive Advantages of the Energy Sector
The Characteristics of Successful Energy Companies
Risks of the Energy Sector
Conclusion
Investor Checklist: the Energy Sector
CHAPTER 26 PUBLIC **** UTILITY INDUSTRY< /p>
The Electricity Industry
Regulation, Regulation, or Deregulation
Financial Characteristics of Public **** Utilities
The Characteristics of Successful Public **** Utilities
Risks in the Public **** Utilities Sector
Big Picture Considerations
Investor's Checklist: the Public **** Utility
Translated Postmortem
< /p>