Designing promotional posters:
1, the purpose of this poster?
2, who is the target audience?
3, how about their reception?
4, how about other posters of the same type of product in the same industry?
5, the embodiment of this poster strategy?
6, creative point?
7, expression?
8, how to combine with the product?
One, the theme is clear
Two, the focus of the text highlights (the bold bold, the red red red)
Three, in line with the habit of reading
Four, in the shortest possible time to stimulate the desire to click on the (might as well do a thinking to try)
Five, the color is not too eye-catching (can not be too flowery)
Six, the number of products should not be Too much
seven, the number of information to balance, there should be left empty
left empty can make the picture and text breathing space
eight, the design of Banner
1, highlighting the product and its characteristics, the use of attractive promotional terms appropriate weakening of the company's name and logo
2, the picture is not the more the better, highlighting the key points, the necessary product descriptions Can not be less
3, reasonable arrangement of the content of the screen, highlight the key points, the necessary product description can not be less
4, the color should not be over-exaggerated, and strive to create a pleasant and comfortable sense of feeling
1, full of visual impact, which can be achieved through the images and colors.
2, the content of the poster expression is concise, to seize the main demand point.
3, the content should not be too much.
4, generally picture-based, supplemented by copy.
5, the theme of the font eye-catching.
Poster design must have considerable appeal and artistic influence, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; it should be a strong visual center of the picture should strive for novelty, simplicity, but also must have a unique artistic style and design features. You can first choose the theme, then look for suitable pictures, and then design some slogans. Different nature of publicity posters have different requirements, the following is the introduction of its basic principles:
A consistent principle
In the design process, the designer must have a clear order of the entire process and one by one implementation. Poster design must be consistent from the beginning, including the main title, the choice of information, photos and logos. Without consistency, the poster will be confusing and difficult to read. All design elements must be combined in an appropriate way to form an organic whole.
Two, the principle of relevance
To make the work consistent, the first principle is to use the principle of relevance, which can also be called grouping. Relevance is based on a natural principle: things are grouped together. If we look at a page and see components placed in an organized way, we try to understand them. We think of them as a group - regardless of whether the different parts are actually similar or related. It's a bit like the principle of guilt by association.
Poster designers can realize this principle of association in a number of ways. First, grouping people, objects, and text can enhance the message. As you can imagine, many billboard advertisements consist of a photo of a consumer, a picture of a product, and an advertising message. Grouping the types of people (children? Elderly people? Overworked parents?) The choice of character type (child? elderly? overworked parent?) is inevitably linked to the product. If the character photo is handled well, it's as if the consumer is saying, "I always use Bleacho bleach," rather than a straitjacketed tagline
Secondly, the pieces have a stronger impact when put together than when they're loosely structured individually. When there are several items that are very similar (e.g., several different watches in a chain), then the viewer's eye naturally moves from one watch to another. These objects form a visual unit that gives the viewer a single message rather than an indirect one.
If the objects in a poster are very similar, a grouping of them makes the poster more appealing. Other elements will be treated as secondary by the viewer.
Three, the principle of repetition
Another way to make the work of consistency is to repeat shapes, colors or certain values. When you see a design element in a plane, its different parts are applied repeatedly, our eyes will naturally follow them, sometimes even if they are not placed together, but our vision will still see them as a whole. We subconsciously draw lines between them.
The easiest way to apply repetition is to create a pattern in the background of a poster and repeat it. These repeating patterns in the background create an interesting visual and compositional effect, which then connects the background to the elements in the foreground.
Another way to apply repetition is to have a line of repeating elements direct the viewer's eye to an important message, logo, or image. Repeating elements can create a path to direct our eyes so that the viewer creates a sense of curiosity - what's coming from the other end? It's really a form of storytelling that entices the viewer to keep looking.
Human vision has a very strong sense of repetition, and even when objects in a picture are not repeated, we sometimes see them as repetitive. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the artwork, the same pattern or color as the drop of nail polish creates an effect that corresponds to the drop of polish above it. Without realizing it, our eyes have gone to the bottom.
Four, the principle of continuity
It is often used in conjunction with repetition, as seen in the example above. When a designer applies continuity to a design, the objects in the work are formed together, leading the viewer to another position.
This approach is usually achieved using a linear effect. When we see a line, our eyes instinctively follow it to see where it goes.
Fifth, add the background color
If the shape, color or appearance of the various elements of the work are not **** the same point, then make the work has a unity of a simple solution is to put these elements in a solid color area. For most commercial posters, we need to be able to convey the message quickly, and we generally use shapes or colors that are related.
Six, the principle of coordination
Whether coordinated or disjointed composition can make the layout of the poster has a strong visual effect. Because breaking the balance will produce a tense atmosphere. For children, we know to keep them away from potentially dangerous things like leaning trees, rocks, furniture or ladders. So off-balance compositions give us that same feeling.
When we look at a work, we always envision a vertical center line and a composition that is symmetrical on both sides. Coordination is particularly important in design, because the poster always appears as a single entity, with nothing else around it to give it visual support (other designs such as magazine advertisements, which have an adjacent page or other surrounding elements that can act as a support).
Seven, symmetrical coordination
Symmetry: nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Humans feel a special affinity for these symmetries, perhaps because our bodies are also symmetrical (which, of course, is true for a large percentage of us).
Designers capitalize on this human nature. When creating a poster, a designer will often place a major image or piece of text on a vertical axis and symmetrically left and right. This kind of composition makes the viewer feel comfortable - everything is in order. When the object in our picture is a face or a person's body, symmetry helps the viewer relate to the work.
Symmetry can also be created by placing individual design objects on their right and left sides. This use of repetition and symmetry combined with the creation of works to produce a sense of harmony and stability.
Eight, asymmetric coordination:
We often use asymmetric composition techniques to make the poster dynamic. Designers use color, value, shape and location to produce a neither completely balanced but does not cause confusion in the plane composition. Absolutely asymmetrical compositions aren't easy to achieve -- if the differences in size, color, and other elements aren't too great, there's still a sense of balance.
Nine, shape and position coordination
Shape coordination distribution can also make your poster design consistency. A larger and simple shapes (or pictures and text area) and a smaller but complex elements can form a good match. Larger shapes attract attention, and smaller elements, although minor, are visually consistent with larger areas. Typography should be reasonable, color matching should be harmonious, more reference to some pictures, you can also consult: Shang Tang design, Baidu can be searched.
How to make a promotional poster?Poster production methods are as follows, for reference:
Methods/steps 1:
To make a beautiful poster, first of all, to make clear the theme of the poster, according to the theme to collect the relevant pictures and text material. Set the poster to publicize the content of the product or activity, to develop a good slogan or publicity introduction for the production of posters to get ready.
Methods/Steps 2:
After selecting the material according to the determined title, we should organize and modify the material to be applied to the poster. The first is the design of the background of the poster. According to the theme, if the theme is related to the "sea", the background color can be blue, can be related to the sea pattern background. To make the poster background and the theme of the cut is essential to create a beautiful poster.
Methods/Steps 3:
After determining the background color of the poster, the poster should be the overall layout of the layout, that is, a clear picture of where to place, where to place the text. Need to draw the overall layout on a blank piece of paper, for later layout to provide reference. Layout should try to do pictures and text spaced out, the poster layout should not be too dense, to be detailed and appropriate.
Methods/steps 4:
According to the requirements of the layout, the first text layout. Will need to introduce the text into the corresponding layout, and according to the overall style of the poster to change the font. Generally we are in the production of posters is commonly used fonts are pop fonts, this font is more relaxed but does not change the shape of the font itself, whether it is aesthetically pleasing or rigor is suitable for the production of posters. After the design of the font, to read in detail to avoid unnecessary errors and speech defects.
Methods/steps 5:
After the layout of the text will be the layout of the picture. The picture will be pasted into the appropriate layout area, paste the picture should be clear and beautiful, the color should not conflict with the background color. Paste the size of the picture should be modified to adapt to the entire layout and layout of the text size, to maintain the coordination of the two.
Methods/steps 6:
The background, text, pictures are made after a poster is basically complete. But in order to be more beautiful poster, we have to stand in the whole poster to reflect the effect of adjustment. Adjustment to try to enrich the content of the poster, adjust the color of the poster, highlighting the poster's eye-catching points. After the adjustment, we should design an attractive title for the poster and place the title in the layout. The title of the font should be the most eye-catching, the most prominent color.
how to design a product poster templatehow to design a product poster template. Product poster design is more important in the enterprise product publicity a technique. For enterprises, how to make a difference in the poster design? 1, product poster design is mainly used for publicity. In the enterprise product poster design, product introduction and introduction is required by the customer, that is, the product to express the content. Generally speaking: the product description should be detailed, to be creative. 2, product poster design is mainly text and picture layout, text requirements are relatively simple, there is a strong sense of power. In the design of the product poster, the product needs to be simple and clear, with a strong sense of vision.