So, a customer must return to the development letter in the end how to write? How to send? This post summarizes all the questions about the development letter, collect this one is enough! Interested in continue to read
The traditional development letter is still useful
Development letter is simply a foreign trade salesman to their company's products, services, advantages and so on through the mail, letters sent to potential foreign customers, hoping to establish business relationships.
A good development letter from the title to the content, and then to the signature are all very careful, should be full of "bait", to attract fish on the hook.
Writing a good development letter is not a small learning, but the development of the letter has been developed over the years, there are many people are still stuck in the development of the letter of 10 years ago, the idea of the letter, the mouth screaming that the development of the letter has been useless!
In the end, it is really useless, or you do not really utilize it?
In fact, when you find a real customer, the other side has a need, even if a bland development letter, as long as you avoid some spam trigger words, the response rate is not a problem at all.
There are only a few factors that determine the effectiveness of a development letter:
Ensure that the other party can receive it, send it to the right person, the other party is interested in you, and the other party has a need.
1) to ensure that the other party can receive (avoid spam trigger words),
2) to send to the right person (send before the customer survey analysis),
3) the other party is interested in you (according to your understanding of the customer, in the development of the letter to the reasonable and clever use of the information mastered)
4) the other party has a need to increase the suppliers or Comparison of prices (timing and luck)
How to get the target customer customer mailbox
For the old customers, because they have been in our company before the order, then they will certainly leave their way of contact, then we can naturally through the old customers to leave contact information, so as to find their e-mail address.
However, not all foreign trade people are so lucky, if the face of a complete stranger to the customer, how do we get their e-mail?
First: we can use a third-party website to get. Usually, if a company pays more attention to the network publicity, they will often put the company's information on certain large platforms (B2B platforms, social media, official website, etc.), so the use of third-party websites to obtain e-mail, is also a good choice.
Second: exhibition information collection. Exhibition as a relatively long marketing way, natural exhibitors are more companies, so we can be related to the collection of information on the exhibition, as a way to get customer contact information.
Third: search through keywords on the search engine. This is also a relatively common means of obtaining customer contact information. The general business to carry out related publicity, certainly not without the participation of the search engine, so through the keywords, we can find the resources we want in the search engine.
Fourth: the use of customs data depth mining, such as through the company name, URL and social media number can be directly tapped into the customer's precise mailbox, convenient, practical and efficient.
How to write a high-quality development letter
01 Let the first sentence of the development letter is related to each other
The first sentence of the development letter is a very important part of the email, no matter what you write, you have to make the first sentence related to the recipient, such as the following examples:
I saw your post about _____
I noticed you manage _____
Congratulations on _____
Great insights on _____
I'm inspired by the work you 've done on _____
The best way to do this is to hook your recipient right away and let them know you've done your homework (customer background check).
02 Finding an uncommon ****similarity
People want to be around people who share their attitudes, values and preferences.
This is the Similarity-Attraction Effect: a term for things that are similar, a case of interpersonal attraction, which roughly means liking each other because you feel similar to each other.)
03 Mention your ****ing contacts
9 out of 10 people believe in referrals, so mentioning your ****ing contacts can change a prospect's perception of you
You can find a ****ing contact on LinkedIn, by going to the prospect's profile in the Go to the "Highlights" section of the prospect's profile and see if you have any ****ing contacts.
Let your recipient know about the ****same contact and include how you know the person and some positive details.
04 Ask for opinions
Letting the person know you value their opinion is a great way to connect with people before introducing yourself in an email, and that's because people love to talk about themselves (we talk about ourselves about 40% of the day).
Set the stage: give your recipient a moment to think differently about what you're asking for
Give a reason: we crave explanations and need to know why we're being asked to do something
Offer a get-out clause: when you give someone a way out, you double their chances of saying yes.
05 Congratulate/Flatter the Other Person
Flattery makes a positive impression on you and your company. Stay on top of their company news so you can be the first to congratulate them.
One study showed that insincere flattery is just as effective as sincere flattery. So even if your recipient knows you have ulterior motives, they'll still feel good about you.
Take a look at their personal/professional accomplishments on LinkedIn, e.g. recent promotions/job changes, work anniversaries, published articles, etc.
06 Be generous with value
If you help someone advance their goals, they will feel obligated to reciprocate. This is the Rule of Reciprocity, because people feel obligated to reciprocate generosity (even if they weren't asked to in the first place).
Find or create a piece of high-value content that will help the recipient;
Include a link to the content in your development letter and explain up front how the content will provide value to the recipient;
Offer to tell them about the content that will benefit them.
Remember: try to provide value before you ask the recipient for anything. 07 Use a professional mass mailing system When mass mailing, the most feared thing is to be marked as spam, not only can't reach the customers, but also may be blocked in serious cases, especially the bigger the email, the higher the probability that the International Anti-Spam Alliance will mark it as spam!
Attached are templates for development letters for different countries
I. North American countries (the United States, Canada, Mexico, etc.)
The main points:
1, open the door to the serious 2, the concept of time 3, simple 4, PayPal5, enterprise mailbox not free mailbox 6, We not I
Hi Mr XX,
Good Day!
QUALITY IS OUR CULTURE
ABC Co. Ltd.(one of the grey hair for LED more than 16 years. Our core competencies is A and B,our market is USA. Our sales pitch is WITH US YOUR Our core competencies are A and B,our market is USA. Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.
Hopefully to be (your honest dealer and trustworthy supplier in China)
Blow is some of our best seller M/N products for your reference.
Blow is some of our best seller M /N products for your reference. We can accept payment by PAYPAL ( The easy way to pay money for American customers)
Pls don't hesitate to contact me anytime. .
II. European countries (Britain, France, Germany, Italy, etc.)
Key points:
1, the pursuit of quality 2, time is very important 3, a sense of security 4, certificates and after-sales service
Hi XXXX,
ABC Co., Ltd. is LED Business Model in China. We had the honor to serve the 2nd big distributor/XXX company in UK; XX company in USA; XXX company in Dubai; All our items are coming with certification and we have special team work for after We are ready for signing contract with you in case you need it, as honest dealer we never crook our customers.
(TIME IS GOLD) for you and for us. So we have professional production line and staff who are making nice quality in short time. (quality,time)
Below/Attachment is new items and some information about our best seller and some information about our best seller, our factory and certificate, hope we can have long term business with you in near future.
III. Middle East countries (Saudi Arabia, the United Arab Emirates, Egypt, etc.)
Key points:
1, like capitals + simple English 2, like details of the detailed mail 3, details of the company and products 4, the best product pictures and specifications 5, low price 6, slow-heat type 7, brand
Dear XXX,
BEFORE READING MY EMAIL, PLS BE SURE THAT AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DO NOT HAVE ANY BUSINES. (With a kind of soothing feeling to draw customers closer to each other) We ABC Silicone 10 years Professional with Middle East Market, We have served many customers in the Middle East market. EAST Market, We Have served many of the biggest company around the world such as A company, B company, C company etc. (Customer testimonials show the strength of the company and the quality of the products) and we are top in condensation and addition cured silicone filed.
We trust you will like our quality and our service. We can offer you very perfect price with very nice quality. also we can sign contract with you to be more safe. And we can full refund money back to you if there is any quality problem.
We trust that with us your money will be in safe and your business will be in good hands. And we can sign contract with you to be more safe. And we can full refund money back to you if there is any quality problem.
We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Pls check it as follows---
Contact me if you need any help in China, and pls remember I am really hope we can be good friends even you are. hope we can be good friends even you don 't do business with us, pls remember this is .
4. South America (Brazil, Argentina, Colombia, etc.)
Main points:
1, words should be simple and easy to understand 2, like the way of asking questions 3, like free samples 4, like OEM
Hi, Dear xxx,
Are you interested in saving some money? Are you interested in saving some money? Are you interesting in good quality with nice price? And are you interested in small order with fast delivery? So pls let you know we can offer all these for you, ABC Silicone is the TOP rtv liquid silicone factory in China more than 10 years. Below is our best seller, pls check it. any Any interested, more information & FREE SAMPLE will be provided for your reference.
Hope to hear from you soon. Good Business Start Here!!!
5. Oceania countries (Australia, New Zealand, etc.)
Key points:
1, serious and quick, willing to make friends, and often strangers at first sight. 2, price: the price of the product arrived in Australia and has been duty-paid should be lower than the price of locally produced products of the same type or other sources of products. 3, reliability: suppliers must be able to guarantee the quality of the product for a long time, timely delivery and keep in touch with the supplier. The supplier must be able to guarantee the quality of the product over a long period of time, deliver the product on time and keep in touch with the customer.4. Flexibility: The supplier must be able to accept small orders.
Dear Mr. XXX,
It's really my pleasure to write this email and I hope even we don't do business we can be good friend, as we realty like Australian people so much, as you are very nice, friendly and honest in your life and business, so hope we can be friend, my name is from ABC Silicone, RTV Liquid silicone professional manufacture in China. And we got your information from Alibaba.
We trust that our quality and price will give you an We trust that our quality and price will give you an edge over your competitors, So hope we can have long term business with you. Below is the our best seller RTV-123, pls check it hope you like any of them, and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.
Hope to hear from you
Hope to hear from you soon.