The design of tour guide system in tourist attractions includes five types: tour guide panorama, scenic spot introduction sign, road sign, safety warning sign and service facilities sign.
Scenic spot identification system engineering has five characteristics:
Scenic spot identification system (uniqueness) What are the characteristics and theme culture of scenic spots? 5A scenic spot identification system should firmly grasp and embody the theme characteristics of scenic spots, and take this as the design guiding concept to realize the uniqueness tailored to the needs.
Scenic logo design (aesthetics)? In addition to the functional requirements, the scenic spot identification system also has a very important index, that is, the aesthetics of signboards. It should be a part of the landscape, in harmony with the surrounding environment and reflect each other; Tourists' leisure facilities require outstanding features, artistic sense and cultural atmosphere. The requirements for specific hardware facilities are very clear, the parking lot is beautiful, the pavement features are outstanding, and the waterways are clear. For scenic spots, signs, graphic symbols of public information, public rest facilities, garbage bins and the appearance of scenic buildings all require highlighting local characteristics.
Scenic spot guiding sign (environmental protection)? The material of scenic spots signs is also very particular. It requires firmness, environmental protection, safety and durability. There are clear requirements in the grading standards. At present, the metal imitation wood grain signboard developed by logo Company has solved this problem. Imitate all kinds of high-grade precious wood, with a service life of more than ten years.
Scenic spot tour guide system (humanities)? Where are the tourists in the scenic spot, how far is it from the next scenic spot, where are the public services and so on. , should be fully considered and reflected in the 5A scenic spot identification system. The general carrier is the scenic spot guide card; Culture is another new vocabulary in 5A standard, which mainly includes two aspects: one is to improve the overall cultural level of scenic spots; The second is to create a cultural atmosphere with local characteristics. 5A scenic spot identification system also requires multilingual characters to better meet the guidance needs of different tourists, and generally requires more than four languages.
Attraction signs (intimate)? Is there anything in the front or surrounding environment that needs special attention? Be careful of narrow roads and slippery roads, pay attention to fire prevention and protect the environment. And give visitors a warm reminder. Don't be blunt. The general carrier is the scenic care warning sign; The concept of "people-oriented" is the essence throughout. Thanks to the promotion of this concept, 5A has risen to the international level, and China's tourism industry has risen to a new height.
Classification of design functions of scenic spot identification system:
1. Panoramic signs of scenic spots (or panoramic guide maps) shall indicate (or mark) the location, orientation, area, main scenic spots, service points and tourist routes (including barrier-free tourist routes) of scenic spots; Contact information such as consultation and complaint, emergency rescue (and night duty).
2 attractions (or regional guide map) to explain (or mark) the name, content, background, the best way to visit and watch and other information.
3. Landscape introduction cards should be scientific, focused and easy to understand.
A landscape introduction boards of natural scenic spots, forest parks and geological parks should explain the geological and geomorphological attributes, structural characteristics, formation time, scientific value and environmental value.
B river, lake, ice and snow landscape introduction cards should highlight the artistry and beauty of language, and create and contrast the artistic conception of artistic enjoyment.
C. The introduction board of the observation deck should explain the characteristics of environment, landforms, animals and plants and astronomical phenomena.
D. The introduction card of animal and plant landscape should explain the family and genus, appearance characteristics, habits, cherish degree and protection level of the scenery.
E. The introduction board of the site landscape should explain the age, background, development process, cultural connotation and protection level.
F. The introduction board of architectural religious landscape should explain the basic information such as the construction year, structural characteristics, national cultural connotation and builders.
G. The introduction board of amusement facilities shall explain the operation mode, operation time and possible sensory effects of the facilities, and remind those who are not suitable to participate.
4. Identification of service facilities
A. Signs of parking lots, ticket offices, entrances and exits, tourist centers, toilets, shopping spots, bus stops, cruise terminals, photography departments, dining spots, telephone booths, posting boxes, medical offices, accommodation places and luggage storage places in museums must use public * * * information graphic symbols.
B the logo of the ticket office shall clearly indicate the starting and ending time of business, the fare and the reduction and exemption policy.
C. Service-oriented signs: Set up guiding signs in scenic spots, scenic spots, landscapes, service facilities, entrances and exits, and indicate the direction, location and distance according to functional requirements.
? Scenic logo design requirements:
The logo design of tourist area must realize its complete function, clear text and pattern content, noble quality and charm, appropriate modeling style, and the design style should highlight culture, artistry, diversity and functionality; And because of different types, it is necessary to distinguish between cold and warm, strong and weak, soft and hard, light and heavy colors, bright and quiet shapes, gorgeous and simple shapes, so as to make them suitable for various environments; The material, appearance and style of the sign should be in harmony with the characteristics and environment. When designing various signs, we should distinguish them according to different functions and establish an organic combination between systems.
Distinguish the scope of tourist attractions:
1, World Natural and Cultural Heritage Project? 2. World Geopark? 3. National natural scenic spots. national forest park
5. National Wetland Park? 6. Hot springs and lakes. Historical and cultural theme blocks. Zhejiang tourist attractions
9. Museum? 10, exhibition hall? 1 1, city park? 12, leisure agriculture park 13, industrial tourism demonstration site
14, Children's Theme Park? 15, golf course? 16, tourism real estate ..
The basic guidance identification system includes: scenic panoramic guidance identification, scenic area guidance identification, scenic service guidance identification, scenic road traffic identification, scenic interpretation identification, parking lot, ticket office and tourist service center guidance identification; Shopping, restaurants, toilets, medical first aid, public telephones, warning consultation, service quality complaints and other places are the basic guiding signs necessary for the scenic spot identification system.