When the wind of self media is blowing wildly, all kinds of bloggers have risen up, such as beauty bloggers, dress bloggers, food bloggers, funny bloggers, all kinds of bloggers, of course, there is a blogger who can catch the hearts of the people - Review bloggers. Do you believe in third party reviews? What are the things you need to look out for when buying from a review blogger? Anyway, I don't believe it, because I know people around me have been all kinds of (pit), including me:
The earliest was my cousin, she likes to buy online, the home of the big and small things are from the Internet to find. Since the introduction of online reviews, she has been searching social media platforms for relevant review notes before each purchase. She also told that she did find a lot of good things from the "evaluation" notes. "Of course, there are also stepped on mine." Once in order to buy a toy car for her child, after reading through many "review" notes, she finally bought one that a blogger strongly "grass". I did not expect the quality of the physical is very poor, not at all like the blogger said so hard, and the smell is very pungent, a plastic was burned flavor, play a while on the hand will also have, after cleaning the smell is still nine nine can not be dispersed, because it is for the child to buy, and then she had to throw away.
My sister-in-law last year bought a review blogger recommended trench coat, because the evaluation of the Times out of the size and my sister-in-law's basic match, she looked at the blogger look good on the, would like to buy back to try, the results, I miss the trench coat back to the size of the small not to mention the fabric and the evaluation of the blogger's is also a world of difference, and the more angry is the return of their own! The first thing I want to do is to get my hands on a new trench coat, and then I'm going to have to go back to the store to get it back, and then I'm going to have to go back to the store to get it back.
And then there's me, because I'm a sensitive skin, has always been full of acne, that period of time in order to get rid of acne I am what products dare to believe, what products dare to face trial, by chance one day, brushed the evaluation of the blogger recommended by a kind of brush acid cream, I looked up a lot of the same product evaluation and video, almost zero bad reviews, then Really did not think too much, bought a box of trial packs, I tried the first day of the face appeared red, contact customer service said it was cleaning up toxins, I am also a stupid lack of so believe, the second day of the third day is not only red but also the pain and itching, no way I went to the hospital to check out the results of an allergy, but also medium, which gave me a scare, would have been like a frog's face, this is even worse, I threw it back at home. Then not much time this acne product was exposed that the ingredients are not safe.
After personal experience and the lessons learned from those around me, I summarized the following:
-exaggerated publicity, allegedly publishing false content or advertising. For example, when a blogger reviewed a Punjabi cleanser product, he said that it was "suitable for all skin types", but some bloggers and consumers said that the cleanser was not suitable for sensitive skin, dry skin, or acne-prone skin. Another blogger on another platform also mentioned "instant brightening after one use" and "the fastest and most powerful effect" in the video, so there is an exaggerated efficacy of the product and false propaganda.
-Reverse evaluation or unfair competition. For example, bloggers reviewing Erin Vegan Cream said that the product has limited brightening effect, pungent smell, leaving marks and itching. After inquiring, the product in a number of online platforms, the majority of positive comments, most of the goods consumer feedback does not appear in the blogger said the situation, the relevant departments ruled that the evaluation work there is a certain suspicion of unfair competition.
--The phenomenon of "business as a whole" and "business as measurement" has been highlighted. Some evaluation bloggers will hang shopping cart jump links directly in the video, and bloggers even recommend e-commerce platforms to buy in the form of oral broadcasts. I read in the CCA report that 55.7 percent of "third-party evaluations" are suspected of being based on a "business-as-usual" model, so the impartiality of these evaluations is a concern.
So what do you need to pay attention to when you buy from a review blogger? I also summarized a few points:
1, understand the background of the blogger: Understand the professional background, experience and knowledge of the blogger to ensure that they have the ability to evaluate the product.
2. Compare multiple sources: Don't just rely on the opinion of one review blogger, but check out reviews from multiple sources to develop a more comprehensive understanding.
3. Consider your personal needs: Make sure the product you choose fits your needs and budget. Everyone's needs and preferences may be different, so a product recommended by one blogger may not be right for you.
4, Understanding the return policy: Before you buy a product, understand the merchant's return policy so that you can deal with it smoothly if you are not satisfied.
In this era of e-commerce self-publishing, who is not to earn money? Those so-called righteous bloggers do have in serious evaluation, but no matter how to measure down, the ultimate goal is to bring goods, so as consumers we are still a little more sensible good oh!