It completed a global packaging refresh this year, including a new Chinese-language label in China for the first time in 24 years, signaling its adaptation to the world's biggest future beverage market. It has maintained its "ever-present" creativity in the face of a host of rivals. In Business Week's "2003 World's 1000 Most Valuable Brands" contest, it once again topped the list with a brand value of $70.45 billion. According to a survey, people all over the world can recognize the Coca-Cola label at a glance.
2 McDonald's
When the bus stop light box advertising the mysterious "I'm lovint" seal opened, McDonald's overnight in the world from the children's playground to the young fashion base of the big metamorphosis. The phrase has also become the new generation of global fast food language. In Tokyo, Japan, McDonald's also launched a new business model "McDonald's Dining" (McDonald Dining), the price can also rise in value? The secret lies in creativity
3 Nokia Nokia
On the face of it, almost every new model launched by the biggest cellphone maker is a rehash of the previous model, but that doesn't mean Nokia is conservative, and in fact it's been leading the way in cell phones with its "human-centered approach to technology". It developed the video game phone N-Gages, which has sold 400,000 units this year. Now it's leading the WCKMA-standard 3G camp, launching an assault on Qualcomm's CKMA2000-standard camp. It's hard to tell if it's going to win or lose. The Finnish giant looks like it's got it all figured out
4 Pepsi
It can almost be called the "youth economy," with its steady stream of pop stars (some of whom, if you're not up to date on recent fashions, you might even find you can't pronounce them by name) gracing its blue cans. Pepsi has always believed in "NEXT", which fits in with the world's ever-present mentality, and so it's no surprise that some people are convinced that it will one day catch up with Coca-Cola, at least in terms of creativity.
5 Apple
The iTunes Music Store, which successfully bridges the gap between free music file-swapping software and paid subscription services, has just been voted Time's coolest invention of 2003. Apple's year was richer than ever; Panther, the world's most advanced graphical operating system, the 40 gigabyte iPod player, and the G5, the most powerful processor in history. 2003 was not a good year for Sony. Net profit was down 25 points on the previous year. Meanwhile, it laid off another 13% of its workforce, totaling 20,000 people. But "the strongest consumer entertainment brand" remains Sony's goal. The fight for the entertainment market is relentless, and the fact that the PS2 could go on sale in China before the end of the year will be a shot in the arm for Sony. And with the merger of Sony Records and BMG Records, Sony BMG has thus become the world's second-largest record label
7 MicrosoftMicrosoft
Since its founding in 1975, Microsoft Corp. has been a leader in technological change and a worldwide leader in the software industry. It plays a global leadership role in reducing the cost of technology innovation and in supporting industry and community development.
8 IBM
IBM has always led the development of the information industry with cutting-edge technology, excellent management and unique products, to ensure that the world almost all industry users on the full range of information processing needs. 1914 was founded in the United States, is the world's largest multinational corporation of the information industry.
9 Benz
Founded in 1926, Benz is one of the world's top ten automobile companies, and the largest automobile company in Germany by sales. In addition to the high quality and high performance luxury cars, Benz is also the world's most famous manufacturer of buses and heavy-duty trucks.
10 BMW BMW
The world's most successful and efficient producer of automobiles and motorcycles. 2002, the company managed to sell more than one million BMW and MINI branded automobiles, with the sales record exceeding one million for the first time; and in the motorcycle business, the sales volume of more than 92,000 units reached a new high in terms of sales. Globally, the BMW Group employs more than 100,000 people.
11 Adidas
Behind the scenes at the hottest soccer transfers of the summer, the fan favorite Pepe joined one of the world's most aristocratic teams and wore the same No. 23 as Jordan, aiming for rival Nike. In addition to sports, the classic "three bars" became the most "ORIGINAL" fashion element during the year.
12 Nike Nike
has been focusing on the application of high-tech technology in sports products, in the field of soccer is not good all the way forward, in electronic products and youth street culture psychological appeal has almost innate sense, despite the Flying Jordan has gone, Nike this year is still excellent to present its consistent creative spirit, as the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow of the shadow. 13 KFC KFC
KFC is the world's largest fried chicken fast food chain, with more than 11,000 restaurants around the world. Restaurants can be found in more than 80 countries, from the Great Wall of China to the bustling downtown area of Paris, the picturesque city center of Sofia, and sunny Puerto Rico, where you can see fast food restaurants with the KFC logo. Every day, more than 10 million customers around the world enjoy KFC Original Chicken, pioneered by Colonel Sanders nearly half a century ago, at every KFC restaurant.
14 TOYOTA
With the basic guideline of "Creating an affluent society through automobiles," TOYOTA is committed to the beliefs of the first domestically produced car in the world. TOYOTA has always adhered to the global standard of quality and produced competitive automobiles in terms of performance and price. TOYOTA has become one of the leading automobile manufacturers in Japan and even in the world.
15 Intel
The world's largest semiconductor chip manufacturer, founded in 1968. It began designing and manufacturing complex semiconductor chips with a history of more than 30 years of product innovation and market leadership.In 1971, Intel introduced the world's first microprocessor. This move not only changed the future of the company, but had a profound impact on the industry as a whole. The computer and Internet revolutions brought about by microprocessors changed the world.
16 Disney
It all started with a mouse" It is a leader in the entertainment economy, and it has been making money like crazy for men, women and children all over the world, with a theme park in Tokyo that continues to explode. The new park in Hong Kong, backed by the Chinese market, has officially begun construction, demonstrating its vision. The annual entry, Finding Nemo, showed new territory and new thinking showing that it is still the leader in animated films.
17 Morganstanley
Morgan Stanley has a strong reputation in global finance. It provides specialized quality services in finance and market execution. Morgan has 58,000 employees in 28 countries around the world, building an efficient financial network, and with Morgan's philosophy and strong capital for the realization of the financial goals of the client
18 VW Volkswagen
"Volkswagen" was founded on September 16, 1937, and was transformed into Volkswagen AG in September of the same year. On August 15, 1939, Volkswagen produced its first "Beetle" brand cars. Volkswagen is the largest and youngest automobile manufacturer in Germany.
19 Ford
One of the world's largest automobile companies, Ford Motor Company was founded in 1903. Ford Motor Company is committed to being the world's leading consumer-oriented company. The automobile brands owned by Ford Motor Company are Ford (Ford), Lincoln (Lincoln), Mercury (Mercury), Aston? Martin, Jaguar, Mazda, Volvo and LandRover. These brands have tremendous value.
20 Honda Honda
Founded in 1946, Honda is the world's largest motorcycle manufacturer and ranks among the world's top 10 automakers in terms of car production and size. The company is headquartered in Tokyo and employs a total of about 30,000 people. Now, Honda is a multinational automobile, motorcycle production and sales group. Its products in addition to automobiles and motorcycles, as well as generators, agricultural machinery and so on.
21 GE General Electric
General Electric Company (GE) is the world's largest diversified service company, providing world-class products, as well as a provider of high-tech industrial and consumer products. From aircraft engines and power generation equipment to financial services, and from medical imaging and television programs to plastics, GE is committed to creating better lives through a number of technologies and services.
22 Marlboro Marlboro
Watchful eyes are the secret to Marlboro's success. Marlboro cigarettes produced by Philip Morris have been the top-selling cigarettes in the United States for 14 consecutive years. Marlboro cigarettes trademark has become the most expensive brand. It has become the number one cigarette company in the United States, where it occupies about half of the tobacco market.
23 Harvard University
Harvard University was founded in 1636, and its Graduate School of Arts and Sciences was organized in 1872, which is one of the oldest universities in the United States, and so far it has produced six U.S. presidents, 29 Nobel Prize laureates, and 27 Pulitzer Prize winners. Whether from the school's reputation, equipment, professor lineup, or the quality of students, Harvard University is considered world-class. Specifically, it has nearly $1.5 billion in assets, receives the most sponsorships, has the largest library in the world, and first-rate scholars and professors. Harvard is first promoted as the best university in the United States, winning a world-recognized academic reputation and a high international reputation.
24 Samsung Samsung Electronics
As an Olympic TOP sponsor, Samsung has always maintained the international leading industrial design of digital products, and miss is an important means for it to continue to be at the forefront of international brands. It won five consecutive awards in the 2002 American Work Design Awards, becoming a big winner. During the year, it continued to flaunt; based on the low-power Centrino platform, using ultra-thin DVD read and write optical drive business notebook X10; 3G network video phone.
25 IKEA Ikea
Ikea, the international home furnishings giant chain, is seeing more and more control over creative living spaces. The Far East has opened its largest flagship store in Asia in Shanghai. It is trying to bring the majority of people together, not in the pursuit of high quality, but in the pursuit of making Scandinavian-style, clean-designed home furnishings accessible to the majority of people.
The top 25 is no China !
95 Haier
Founded in 1984, under the guidance of the idea of "brand strategy", Haier, after eighteen years of hard work and excellent innovation, has grown from a small collective factory on the verge of closure to a multinational enterprise that enjoys a high reputation at home and abroad. 2002 Haier was ranked among the top 100 Chinese electronics and information technology companies. In 2002, Haier was ranked as one of the top 100 electronic information companies in China, and realized an overseas turnover of 1 billion US dollars, making it the largest exporter in China's home appliance industry.