I. Interior design
Interior design is based on the nature of the use of the building, the environment and the corresponding standards, the use of material and technical means and principles of architectural design, to create a reasonable function, to meet the needs of people's material and spiritual life of the indoor environment. This spatial environment not only has the value of use, to meet the corresponding functional requirements, but also reflects the historical lineage, architectural style, environmental atmosphere and other spiritual factors. Clearly to "create to meet the needs of people's material and spiritual life of the indoor environment" as the purpose of interior design.
Elements
Space elements of the rationalization of space, to give people a sense of beauty is the basic task of design. It is important to explore the new image of space given by the times and technology, and not to stick to the image of space formed in the past.
Color elements of indoor color in addition to the impact on the visual environment, but also directly affect people's emotions, psychology. Scientific use of color is conducive to work and health. Properly handled color can meet the functional requirements and can achieve beautiful results. Indoor color in addition to the general laws of color must be observed, but also with the changing aesthetics of the times and different.
Light and shadow elements of mankind love the beauty of nature, often direct sunlight into the interior to eliminate the sense of darkness and closed indoors, especially the soft scattered light, so that the indoor space is more intimate and natural.
Decorative elements of the indoor overall space in the indispensable building components, such as columns, walls, etc., combined with the functional needs to be decorated, can be *** with the composition of a beautiful indoor environment. Make full use of the texture characteristics of different decorative materials, you can get varied and different styles of indoor art effects, but also reflects the historical and cultural characteristics.
Decorative elements of indoor furniture, carpets, curtains, etc., are the necessities of life, its shape often has the characteristics of decoration, most of the decorative role. Practical and decorative two should be coordinated with each other, so that the interior space is comfortable and decent, full of personality.
Greening elements of interior design greening can beautify the space, become an important means of improving the environment.
Based on the function of the building, interior design is categorized as follows:
1, residential building interior design
Mainly related to residential, apartment and dormitory interior design, including front room, living room, dining room, study, studio, bedroom, kitchen and bathroom design.
2, public **** building interior design
Interior design
(1) cultural and educational building interior design. Mainly involved in kindergartens, schools, libraries, scientific research building interior design, including foyers, halls, atriums, classrooms, activity rooms, reading rooms, laboratories, machine rooms and other interior design.
(2) medical building interior design. It mainly involves the interior design of hospitals, community clinics and nursing homes, including the interior design of outpatient rooms, examination rooms, operating rooms and wards.
(3) office building interior design. It mainly involves the interior design of offices, meeting rooms and lecture halls inside administrative office buildings and commercial office buildings.
(4) Commercial building interior design. It mainly involves the interior design of shopping malls, convenience stores, and restaurant buildings, specifically including the interior design of business halls, specialty stores, bars, tea rooms, and restaurants.
(5) Exhibition building interior design. It mainly involves the interior design of various art galleries, exhibition halls and museums, specifically including the interior design of exhibition halls and galleries.
(6) Entertainment building interior design. Mainly involved in a variety of dance halls, concert halls, KTV, amusement park building interior design.
(7) sports building interior design. Mainly involved in various types of gymnasiums, swimming pools of the interior design, specifically for different sports competitions and training and supporting the design of auxiliary rooms.
(8) transportation building interior design. Mainly involved in highways, railroads, waterways, civil aviation stations, terminals, wharf buildings, specifically including the waiting room, waiting room, waiting room, ticket halls and other interior design.
3, industrial building interior design
Mainly involved in various types of workshops and living room and auxiliary rooms of the interior design.
4, agricultural building interior design
Mainly involves all kinds of agricultural production room, such as planting warm room, feeding room interior design.
II. Graphic design
Graphic design (graphicdesign), also known as visual communication design, is to "visual" as a way of communication and expression, through a variety of ways to create and combine symbols, pictures and text, so as to make a visual expression used to convey ideas or messages. Graphic designers may use specialized skills in typography, visual arts, pagelayout, and computer software to achieve the purpose of a creative project. Graphic design can often refer to the process involved in making (designing), as well as the finalized work.
Common uses of graphic design include logos (trademarks and branding), publications (magazines, newspapers, and books), print advertisements, posters, billboards, website graphic elements, signs, and product packaging. For example, product packaging may include logos or other artwork, choreographed text, and pure design elements such as stylized images, shapes, sizes, and colors. Combination is one of the most important characteristics of graphic design, especially when products use pre-existing materials or a blend of multiple elements.
Basic elements
Graphic design works (6)
In 2015, graphic design, in addition to the visual to give a kind of beautiful enjoyment, but more importantly, to the vast number of consumers to convey a kind of information, a kind of idea, so in the graphic design, not only focusing on the surface of the visual aesthetics, but also should be considered to convey the message, the graphic design is mainly the following Several basic elements:
A, creativity: is the first element of graphic design, no good ideas, there is no good works, creative to consider the audience, communication media, cultural background of the three conditions.
B. Composition: Composition is to solve the spatial relationship between graphics, color and text to achieve novelty, rationality and unity.
C, color: good graphic design works in the picture color on the use of harmony, contrast, balance, rhythm and rhyme.
Whether it is newspaper ads, postal ads, or we more often see the advertisement posters, etc., there are these elements through the clever arrangement, configuration, combination of
Practical courses
1, logo design: classification of logos, logo function, categories and characteristics, logo design concept, expression, combination of forms, logo design, basic principles, the difference between trademarks and logos. Principles, the difference between trademark and logo.
2. Mascot design: mascot design criteria, creativity, materials, understanding of branding and use of color.
3. Artistic character design: classification of fonts, laws of writing and change of artistic characters, principles of artistic character design, methods of artistic character design, standard fonts.
4, exhibition board design: the basis of creative design of print advertisements, layout elements, creative design forms of expression, advertising design process, print advertising production techniques.
5, signage design: outdoor advertising theory, outdoor media advantages and disadvantages, outdoor advertising production methods.
6, card design: graphic design color psychological response, card size, design considerations.
7, business card design: graphic design color application, business card size, the characteristics of different industries to produce business cards.
8, publicity folding page design: layout composition in graphic design, the principles of layout composition, layout composition of the form, the cover, the production of the inner pages.
X display (7)
9, X display design: airbrush knowledge, airbrush and portrait difference, airbrush and portrait image output requirements, how to make the airbrush screen does not deviate from the color, the choice of airbrush materials, screen synthesis.
10, store front design: different store front design elements of attention, the choice of front materials.
11, album design: basic knowledge of binding design, binding design must have the elements, binding design size and specifications, binding, binding design content and function.
12, commercial poster design: poster design basics, poster design content, poster presentation, poster design guidelines, poster composition, poster font arrangement, poster specifications.
13, corporate image recognition system (VI) design: the basic knowledge of CIS, the specific components of CIS, the importance of excellent VI on the enterprise, the basic principles of VI design, VI design process.
14, newspaper advertising design: newspaper advertising design basics, newspaper copy layout, newspaper copy design points.
15, packaging design: overview of packaging design, packaging design general process, packaging design plan, packaging design basic components, packaging form.
16, comprehensive advertising design: space advertising layout, effect design, car advertising design.