Corporate promotional video shooting techniques and shooting essentials
In most cases, the shooting of video to the main flat camera. However, a movie that uses panning all the time will make the viewer feel flat and boring. Occasionally change the angle of shooting, will make the film a lot more colorful.
There are three types of shooting angles: panning (horizontal shooting), tilting (shooting from the bottom to the top), and tilting (shooting from the top to the bottom).
1, flat direction shooting
Most of the images should be shot in the camera to maintain the horizontal direction, which is more in line with people's visual habits, the picture effect appears to be relatively flat and stable.
If the height of the protagonist of the filming of the root of the height of the cameraman, then the cameraman's body to stand straight, the video camera on the chest to the height of the head to shoot, is the most correct way to do, but also hold the video camera is the most comfortable position.
If you are filming a person or object above or below this height, you should always adjust the camera height and body position according to the height of the person or object. For example, when shooting the protagonist sitting on the sofa or a child playing on the floor, you should use a kneeling position or even lie on the ground to shoot, so that the camera and the subject is always on the same level.
2, from the bottom to the top
Different angles of the picture convey different information. The same thing, because the viewing angle is different will produce different psychological feelings. Looking up at a target, the viewer will feel that the target seems to be particularly tall, regardless of whether the target is a person or a scene. If you want to make the image of the subject appears taller, you can lower the camera angle tilt up to shoot. With this method to shoot, you can make the subject position is strengthened, the subject appears more majestic.
Shooting close-up images of people, shooting angle of the different, can be for these characters to bring significant changes in the mood. If you shoot with a low orientation upwards, you can enhance the image of this person as a powerful and tall person. It will make the protagonist stand out better. If the camera is set up low enough and the lens is more upward facing, it will make the person more intimidating and even the words spoken by the protagonist character will carry more weight. When the audience sees such a picture, there will be a sense of oppression, especially in close-up shots, the performance is particularly strong, the character and then slightly bowed head, and even some sense of threat.
Be careful when shooting from the bottom up, as the results from this angle are usually not ideal, as the facial expressions will be too exaggerated, and from time to time there will be obvious distortion, and using this perspective in inappropriate occasions may distort and uglify the subject. This effect should not be abused, the occasional use, you can render the atmosphere, enhance the visual effect of the film; if the use of too much too indiscriminate, the effect will be counterproductive. But sometimes the filmmaker is the use of this distortion and exaggeration techniques, so as to achieve extraordinary visual effects.
3, from the top to the bottom of the shooting
Camera position is higher than the subject, the lens is biased downward shooting. Ultra-high angle is usually coupled with ultra-far screen, used to show a certain scene. It can be used to shoot large scenes such as street scenes and ball games. Shooting with panoramic and medium lenses, it is easy to show the hierarchy and depth of the picture.
If you shoot downward from a higher place, you can show all the images from close-up to far away in a complete way, which gives you a feeling of vastness and width. The use of high camera position, large overhead angle shooting can increase the three-dimensional sense of the picture, sometimes can make the subject of the picture with dramatic.
Contrary to the effect of tilting the camera, shooting close-ups of people from a high angle will weaken the momentum of the characters and give the audience a sense of superiority over the characters in the picture. The person in the picture will look shorter and will also look fatter than they actually are.
If you take a close-up close-up from a little higher than the subject's line of sight, sometimes with a touch of contempt, which should be borne in mind; if you shoot from an angle above and leave a lot of space around the figure in the picture, the figure will look lonely.
4, the object point of view of the shooting
Perspective reflection should be in line with the habits of normal people to see things. There are times when it may be necessary to show the perspective of the subject, in which case, regardless of the height of the shot is high or low, should be shot from the subject's eye level. For example: a standing adult watching children, the camera should be set up at the height of the head of the child aimed at the child prone, which is the eyes of adults to see the child. Similarly, a child looking up at an adult should reduce the height of the camera to look up.
Again, a person is squatting on the ground to work, to show that he seems to him in front of the people of the scene is: first of all, you should reduce the height (and squatting people's eyes position of the same height) to the downturn to take the feet of the people, and then slowly upward movement of the lens for the upturn, and finally reach the face, and not to go directly to the flat camera, so that it is in line with the common sense.
Direct downward shots are often used to show the perspective of someone looking down. Shooting at a high angle from a high place with a telephoto or wide-angle shot increases the distance between the viewer in the movie and the scene below.
Shooting equipment:
1, DvcPro, DvCam, BetaCam, DigiTalBetaCam and other different grades of pre-shooting equipment
2, lighting, jibs, tracks and other shooting auxiliary equipment
3, there are broadcast-quality film and television editing equipment and advanced animation production equipment, digital music synthesizer Production equipment
4, professional studio
Shooting preparation:
1, tripod
Tripod is an important tool in the shooting of the first frame micro-vision corporate video, on many occasions it can play a stabilizing role, so that you can shoot a stable picture. The market is full of tripods, the price ranges from a few thousand to hundreds of thousands, according to the ability of the film and television company to choose.
2, the use of manual focus function
Auto focus is a very useful function of the digital video camera, suitable for beginners to learn the camera friends. For professional corporate video shooting, you must use manual focus, which is the premise of the professional camera; many times you also need to manually focus to determine the foreground, background depth of field position and effect.
3, hood
Lens hood in the backlight, side light shooting, can prevent non-image light into the fog; in the smooth light and side light photography, you can avoid the surrounding scattered light into the lens; in the light of photography or night photography, you can avoid the surrounding interference with the light into the lens. The use of the hood can reduce the light through the lens refraction in the CCD image sensor produced by the spot, you can better performance of the subject of the shooting, less stray light on the subject of the interference, so that the night shooting picture appears to be more pure.
4, white balance adjustment
The camera's sensor CCD is not like the human eye will automatically correct the change of light, so we have to pay attention to the adjustment of white balance. Choose a different white balance, will have a direct impact on the film's color tone and the mood expressed. Generally speaking, do not choose automatic white balance, which will affect the inherent color of the light, so that the loss of the characteristic color temperature feeling, using a school color spectrum for white balance adjustment is a better solution.
5, anti-shake function
Enable the anti-shake function can effectively reduce the shooting image of the shaking and off-tail.
Shooting Essentials:
Flat
: This refers to keeping the camera level at all times during movement. If the picture is not kept level, the picture of the fixed state of the horizontal and vertical lines of subjects such as houses, poles, people, etc. will be crooked, not only to give people an uncomfortable visual effect, but also to create a psychological instability, turbulence and uneasiness of the feeling. Shooting with a tripod should be adjusted level, hand-held or shoulder shooting should be adjusted at any time in the image finder in the horizontal state.
Accurate:
The focus of the picture during sports photography should be accurate, the composition should be accurate, and attention should be paid to the skills of following the focus when shooting. When shaking the screen should be in accordance with the falling frame stand position, and then from the starting frame to start shaking, so as to ensure that the speed of panning uniform, but also can take into account the accuracy of the composition of the screen during the shooting process.
Stability:
The picture during motion photography should be stable and not shaky, otherwise it will give people a feeling of dizziness, which will result in psychological uneasiness. Handheld shooting should try to hold your breath in a shot or let the body to find a point of reliance and support, try to use a short focal length camera lens shooting can reduce the camera shake. To do this is very difficult, but also the basic
Uniform:
The movement of the camera in the process of sports photography should be uniform, not fast and slow. When shooting with a tripod, you should adjust the damping of the tripod, and when shooting handheld, you should grasp the essentials of shooting, and there should be a process of adding and subtracting force to the start and stop of the movement.