Fans, have you seen the Apple spring conference yesterday? For yesterday's release of Apple's new products in the end what are the upgrades or changes, first let us review the conference have brought what new products, and then "kidney" reconsideration of whether you buy it or sell it?
A small face returns: 4-inch iPhone SE triumph
4-inch iPhone SE
Last year in 2015, Apple sold more than 30 million 4-inch iPhone devices, and you can't deny that some people just like the smaller iPhone. launch event literally unveiled a 4-inch iPhone, named iPhone SE. adding a rose gold color scheme, Apple claims it is the most powerful 4-inch phone.
The iPhone SE is powered by a 64-bit A9 processor and an M9 co-processor, which is basically capable of performing at the level of the iPhone 6s.
In terms of other hardware, this new product has a longer battery life, a 12-megapixel rear camera with autofocus and Live Photos support, and support for 4K video capture. Meanwhile, the iPhone SE also has a faster LTE network and WiFi connectivity, comes with iOS 9.3, and has an NFC chip to support the Apple Pay feature.
In terms of price, the iPhone SE 16GB version is priced at $399 (about Rs. 2,587); the 64GB version is priced at $499 (about Rs. 3,236). Such a price makes the iPhone SE the cheapest iPhone phone. The new machine will officially start selling on March 31, and the first region includes mainland China.
On Apple's official website in China, the 16GB is priced at CNY 3,288 and the 64GB is priced at CNY 4,088.
Second, tough as ever: 9.7-inch iPad Pro maintains productivity attributes
9.7-inch iPad Pro
According to Apple's latest data, there are now more than 1 million App apps on the iPad. In addition to the smaller iPhone SE, the Apple event also brought out the 9.7-inch iPad Pro.
The new iPad Pro uses the same display screen as before, with lower reflectivity, higher brightness, and better color saturation compared to the iPad Air 2. Night Shift and True Tone Night Shift and True Tone adjust the display by detecting ambient light and temperature. The four stereo speakers also deliver a better sound experience.
In terms of hardware, the 9.7-inch iPad Pro is powered by an A9X chip and M9 co-processor, and supports the "Hey Siri" feature. The rear camera has been upgraded to 12 megapixels, similar to the iPhone SE, and supports autofocus and Live Photos. It supports 4K video recording and comes with iOS 9.3. Apple also designed a 9.7-inch smart keyboard for the new iPad Pro.
Price, 9.7-inch iPad Pro 32GB WiFi version priced at 599 U.S. dollars (about 3884 yuan); 128GB WiFi version priced at 749 U.S. dollars (about 4854 yuan); in addition, Apple also debuted a 256GB WiFi version priced at 899 U.S. dollars (about 5826 yuan). 24 March Start booking, March 31 officially opened for sale, the first region contains mainland China.
On Apple's official website in China, the WLAN version is priced at CNY 4,388 for 32GB, CNY 5,388 for 128GB, and CNY 6,388 for 256GB. The Smart Keyboard for the 9.7-inch iPad Pro is priced at CNY 1,188.
Three: Eye Angel: iOS 9.3 on schedule
Eye Angel iOS 9.3
Apple today announced a number of update highlights for iOS 9.3. iOS 9.3 adds a nighttime eye-care mode, "Night Shift. iOS 9.3 adds a nighttime eye care mode called "Night Shift" that removes blue light, which is harmful to the human eye, to help users sleep better. Some medical organizations believe that blue light can cause eye diseases and affect sleep. In addition, users can use fingerprint encryption in memos, which Apple's live speaker laughed off as "not good news for the feds".
Apple also announced that iOS 9 is now running on 80% of active iOS devices, while noting that Android Marshmallow is currently used by only 2% of people. iOS 9.3 is currently available as an instant update abroad, but no upgrade notification has been received domestically yet.
Four: Nylon strap: You want to trap me in this?
Nylon strap
Apple today unveiled a new nylon strap at its spring launch event, which will include several colors and a "4-layer structure". According to live images, there are four colors: blue, pink, yellow, and gray. Meanwhile, Apple introduced new colors for the sport and leather straps, as well as a space black Milanese ring.
Apple also announced that the starting price of the Apple Watch has dropped to $299. Previously, the Apple Watch started at $349 for the lowest configuration.
Additionally, the starting price of the Apple Watch Sport has been reduced to CNY 2,288 on Apple's official website in China.
Fifth, never compromise: your data Apple is responsible for the end
Responsible for the data
Today at the 2016 new conference held at the headquarters of the United States in California, Apple CEO Cook referred to the recent controversy between Apple and the United States *** on the iPhone unlocking door, re-emphasizing that Apple will adhere to the original position and expressed gratitude for user support.
Before the start of the new product conference, Cook, as is customary, first introduced Apple's business progress. He announced that global activations of Apple devices have reached 1 billion, "a major milestone for Apple and an incredible achievement". As with previous conferences, behind Cook's seemingly serious expression was a natural flow of smugness.
But then his words turned and his expression got really serious. "Behind this (milestone) lies a huge responsibility." Cook began to talk about the recent fiasco between Apple and the US *** over "iPhone Unlockgate". "We're building the iPhone for you, our customers. we know it's a very personal device."
Last December, an Islamic couple in San Bernardino, Southern California, staged a terrorist attack that killed more than a dozen people. After the two were killed, US police seized an iPhone 5c used by the suspects, and hoped that Apple would help build a "software backdoor" to unlock the phone and get the data on it. But Apple firmly refused the request, and has publicly defied *** and court orders. The matter will likely be appealed to the US Supreme Court.
Obviously, thanking users for their support on this incident before the launch was the best PR moment. Cook went on to emphasize, "We need to judge how much of a right a country *** should have to our data and privacy? This issue affects all of us, and Apple will not shirk its responsibility. (Protecting data) is our responsibility to our customers and our country."