The Ministry of Industry and Information Technology (MIIT) promotes the APP to complete the age-appropriate transformation
The Ministry of Industry and Information Technology (MIIT) promotes the APP to complete the age-appropriate transformation, and the demand for the elderly group to "touch the Internet" is increasing, and to help the elderly to cross the digital divide, so that more elderly people can enjoy a convenient life brought by the Internet, is an important issue in the digital era. The Ministry of Industry and Information Technology (MIIT) promotes the APP to complete the aging transformation.
The Ministry of Industry and Information Technology (MIIT) is promoting the completion of the age-appropriate transformation of the APP.1At a press conference on the development of industry and information technology in the first quarter held by the State Council Information Office, MIIT spokesperson and Director of the Bureau of Operation Monitoring and Coordination, Mr. Luo Junjie, said that in the first quarter, the MIIT carried out the action of enhancing the perception of the information and communication services, and supervised the main Internet enterprises to establish a "double list" for the protection of personal information, and to address the issue of mandatory downloads. The first quarter, the Ministry of Industry and Information Technology to carry out information communication service perception enhancement action, urge the main Internet enterprises to establish a personal information protection "double list", for the mandatory download of APP and other hot issues of social concern to carry out special governance.
The first batch of 325 websites and APPs that are closely related to the lives of the elderly have completed age-appropriate transformation.
The age-appropriate transformation of App has become a social trend. As early as 2020, the General Office of the State Council issued the Notice on the Implementation Plan for Effectively Addressing the Difficulties of the Elderly in the Use of Intelligent Technology, which explicitly proposes to promote the transformation of Internet applications for aging. 2021, April 7, the Ministry of Industry and Information Technology issued the "General Design Specification for Aging Adaptation of Mobile Internet Applications (APPs)", which set off a "age-friendly" transformation of the cell phone software covering the aspects of clothing, food, housing, and transportation, including video, shopping, chatting, cabs, and news. The mobile phone software covering all aspects of clothing, food, housing and transportation has started an "aging" transformation.
At present, China's elderly population aged 60 and above is about 264 million, accounting for 18.7% of the total population. At a time when national life is becoming increasingly digitalized and intelligent, Internet services cannot ignore the elderly population. If before the Internet platform only consider the needs of young people, did not see the needs of the elderly, now, with the country's attention to this issue, and the elderly for the use of Internet tools continue to improve, this demand is gradually seen, but also should be met.
However, APP "aging" still faces multiple challenges. Previous media surveys found that some Internet companies do not pay enough attention to this, in order to control the cost of the original design on the basis of "repair", there are a lot of problems: such as switching to the care mode of the entrance is too deep, the elderly is not easy to find; a lot of the use of the scene is not covered, the service function from the elderly needs to have a greater distance.
At the same time, some APPs, in order to gain revenue, have more advertising in the care mode, and even have a tendency to induce elderly users to use paid functions, which damages the experience of elderly users, and also shows that some companies regard the elderly as "business users", and do not sort out the various needs of the elderly from the source. This is also an example of how some companies view the elderly as "business users" and do not address their needs at the source.
This reflects the fact that companies have not really understood the value of APP "aging" in business, and that the development of the "silver economy" has a very broad space. The Internet industry, as a field with more advantages in technology, capital, and resources, is in a better position to create an "aging" model that takes into account both social and economic benefits.
In recent years, Internet companies have faced bottlenecks in the inventory market, rising costs of new products, and increasing pressure for competitive homogenization. In contrast, the elderly group is related to hundreds of millions of people in the incremental market, with the development of the national economy, the income of the retired elderly and consumer power is increasing day by day, and the scope of goods and services involved in the expanding, such as daily necessities, health services, housekeeping services, insurance, financial management, education, etc.
This is the first time in the history of the world that we have been able to find the best way to make a living.
This has brought new challenges to China's economic structure.
This brings new challenges to China's economic structure, but also opportunities for development. In today's booming community group purchasing, for example, as many families are busy with young people working, the elderly tend to be the dominant purchasing party, providing the elderly with a more user-friendly interface to facilitate their accessibility will bring more orders for the enterprise.
At the same time, Internet companies also need to see that the current post-70s and post-80s middle-aged mainstream user groups will get older with time. Compared to the post-50s and post-60s, they have a different view of consumption and stronger economic capacity, when they enter the old age, it will bring a large number of different needs, "aging" is not only a humanistic care for the existing elderly groups, but also the iterative upgrading of the market for the future blue ocean.
From this, we can conclude that APP accelerated "aging" is a two-way choice between social responsibility and market development, and that Internet companies increasing their investment in "aging" hardware and software will bring a win-win situation in terms of user experience and business development in the long run. The company's first step in the market will be to get a head start on the market.
The Ministry of Industry and Information Technology (MIIT) is promoting the completion of the age-appropriate transformation of APP2
In the first quarter, MIIT carried out information and communication service perception enhancement actions, and supervised major Internet enterprises to establish a "double list" of personal information protection, and carried out special governance for the mandatory download of APP and other hot issues of social concern. The first 325 websites and APPs that are closely related to the lives of the elderly have completed the age-appropriate transformation.
Helping the elderly to cross the digital divide and allowing more of them to enjoy the convenient life brought by the Internet is an important issue in the digital era. However, according to media reports, some of the aging apps and Internet applications designed to facilitate elderly users have become channels for some businesses to accurately market their products - implanting specialized pop-up ads and bundled downloads in aging software versions, clicking on the screen to jump to the advertisement page, and inadvertently filling up the cell phone with a variety of "It's also a great way to get the most out of your computer.
Under the guise of ageing-friendly care, careful "math" not only increases the difficulty of accessing the Internet for the elderly, but also aggravates their concerns about accessing the Internet, and hinders their integration into the digital life. For example, some elderly people have complained about the use of the elderly mode: "In just two minutes, the advertisement page popped up about ten times, and I couldn't turn it off, so how can I use it?"
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With the continuous growth of China's elderly population and the widening of digital life application scenarios, the elderly group's demand for "touching the Internet" is also increasing, and it is important to accelerate the transformation of the App for the elderly to solve the difficulties encountered by the elderly in using intelligent products and enjoying intelligent services. The difficulties encountered by the elderly in using intelligent products and enjoying intelligent services is not only a need to cope with the aging of the population, but also a result of the development of the digital economy and the progress of social civilization.
Previously, the Ministry of Industry and Information Technology issued a document requiring that Internet applications be adapted for aging and accessibility, and that efforts be made to solve the problems of older people not being able to read, learn, and use them, so that the macro-deployment of the aging transformation from the national level is self-evidently important.
To prevent the App "suitable for the elderly" mode into the "pit old" mode, the relevant departments to increase publicity to guide enterprises to truly develop all kinds of cell phone applications suitable for use by the elderly; to strengthen the network security supervision, for the repeated penalties and repeatedly been reported platforms, to come up with rigid measures, to ensure the safety of the elderly. The company's website has been updated with the latest version of the website, which is now available on the Internet.
Internet companies need to change their business philosophy and stick to a people-oriented approach, with more sincerity and fewer routines. With the help of algorithms for the elderly to carry out accurate "harvesting", and ultimately will only bring their own into the "pit". Only in-depth research on the needs of the elderly with the network, to find the elderly "touch the network" pain points difficult to optimize the product design, really convenient for the elderly to embrace the digital age, the enterprise can get long-term development.
Of course, in the process of integrating the elderly into the digital life, families and society should also give more patience in teaching the elderly to use smart terminals proficiently at the same time, but also in a timely manner to the elderly to popularize the information security, anti-fraud skills and other network security knowledge, to help the elderly to improve vigilance, enhance the ability to identify, and to provide more security guard.
The Ministry of Industry and Information Technology (MIIT) is promoting the completion of the age-appropriate transformation of the APP3
According to reports, the Ministry of Industry and Information Technology (MIIT) carries out information and communication service perception enhancement actions, and supervises the main Internet enterprises to establish a "double list" of personal information protection for the mandatory download of the APP and other social concerns and hotspot issues to carry out special governance. The first 325 websites and APPs that are closely related to the lives of the elderly have completed the age-appropriate transformation.
Currently, Internet platforms and smart apps in a variety of fields, including news and information, social media, shopping, financial services, and healthcare, are all promoting age-appropriate reforms, but from the feedback of elderly users interviewed by this newspaper, there are still not many mature versions of products and services that they are willing to use and frequently use.
A few days ago, Huawei, millet, vivo and other mainstream cell phone manufacturers launched a specific initiative to help the elderly to adapt to the era of digitalization and intelligence, requiring cell phones to basically have a senior mode, elder mode, provide large font and large volume playback as well as remote assistance and other services, so that children can easily remotely teach the elderly to use the phone.
Baidu App supports dialect and hybrid voice input through AI recognition technology, solving the problems of users who are inconvenient to operate or don't know pinyin or write efficiently; Baidu Maps App allows you to exit the navigation by voice. Jitterbug has teamed up with high-quality creators to create video topics that explain the use of intelligent products for the elderly.
A number of App aging transformation does bring convenience to the elderly, but the reporter visited found that some of the elderly reflect their own in the switch App aging mode this step on the difficult: many App home page does not show, to switch to the old version of the old version also have to enter the setup program to look for some.
Because of this, there are often older people who can't find the switching portal for the age-friendly mode. 69-year-old Gao Xiuqin said.
Reporter experience found that most of the cell phone App on the market to switch to the elderly mode of the steps are similar: first open the App, in turn, click on the "My (personal center)" "Settings" "Elderly Mode "Some apps also require you to click "Settings" and then "Personalization".
In addition, some apps have no text description for "Settings", just a gear icon, and some apps have a "Personal Center" represented by a small person's head, and most seniors are unfamiliar with the Internet icon, and don't know that the gear pattern represents "Settings". The majority of the elderly are not familiar with the Internet iconography and do not know that the gear pattern represents the "settings" and the little man's head is the entrance to the "personal center".
Over the past few days, journalists have visited many streets in Beijing's Chaoyang District and found that some older people are unaware of the launch of some cell phone apps, and even many young people who are often in contact with the Internet have not heard of them.
"Indeed, now many people do not know that the App has a suitable function for the elderly, indicating that the popularity of the App suitable function for the elderly is not high." A community worker in Beiyuan Road, Beijing, admitted that many elderly people are worried that the Internet is not safe, and they do not even dare to use smart phones and contact the network, which also means that it is difficult to promote the App for the elderly function on a large scale in a short time.
Not long ago, the Shenzhen University Digital Generation Gap and Digital Feedback Research Group suggested that to help the elderly adapt to the digital life, the community should build a regular support mechanism, sink more resources to the grassroots, to provide accurate and refined services, and establish a sustainable digital feedback mechanism.
On the one hand, the community can explain the knowledge related to the use of various types of cell phone apps for the elderly through regular interest classes, skills training and other activities; on the other hand, the establishment of a regular volunteer service system, so that the community homebound elderly people can seek the help of volunteers through the phone or face-to-face.
Relevant experts believe that when the elderly rely only on the existing life experience and knowledge reserves can not adapt to the new digital devices and digital thinking, the family is the main occurrence of feedback field. As a frequent contact with the Internet, young children should do a good job of the elders of the digital life "lead the way", should be more encouragement, guidance parents to use smart phones, patience to help parents to dispel concerns, reduce the fear of the elderly on the new technology, to improve the elderly use of the willingness to use the cell phone App really promote the function of the old.
In addition, building a firewall of information security, to ensure the information security in the process of aging transformation, also need to social parties **** bear the responsibility.