A business plan
is a written summary of the business that the entrepreneur plans to create.
It is used to characterize the internal and external environmental conditions and elements associated with the proposed business, and to provide an indicative map for the development of the business and a standard for measuring its progress.
Usually a business plan is a synthesis of functional plans for marketing, finance, production, human resources, and so on.
Writing a good business plan to think about:
(a) focus on the product
(b) dare to compete
(c) understand the market
(d) show a course of action
(e) show your management team
(f) excellent summary of the plan
II. Contents
Generally speaking, in the business plan should include the type of business, capital planning and fund sources, the total amount of funds allocated proportion, stage goals, financial estimates, marketing strategy, possible risk assessment, the motivation to start a business, the roster of shareholders, the number of employees scheduled, the specific content generally include the following eleven aspects:
(a) Cover
Cover of the The design should be aesthetic and artistic, a good cover will enable the reader to produce an initial good feeling, the formation of a good first impression.
(ii) Summary of the plan
It is the essence of the business plan is condensed.
The summary of the plan covers the main points of the plan at a glance, so that the reader can review the plan and make a judgment in the shortest possible time.
The summary generally includes the following:
Introduction to the company;
Managers and their organization;
Main products and scope of business;
Market overview;
Marketing strategy;
Sales plan;
Production management plan;
Financial plan;
Funding requirements, etc.
The summary should be as concise and vivid as possible. In particular, it should explain the differences in your own business and the market factors that have enabled your business to achieve success.
(iii) Corporate Presentation
The purpose of this section is not to describe the entire program or to provide another summary, but to give an introduction to your company, thus focusing on your company philosophy and how you have developed your company's strategic objectives.
(D) Industry analysis
In the industry analysis, you should correctly evaluate the basic characteristics of the selected industry, the competitive situation and future development trends and other content.
Typical questions about industry analysis:
(1) What is the degree of development of the industry? What is the development trend now?
(2) What is the role of innovation and technological progress in the industry?
(3) What are the total sales of the industry? What are the total revenues? What are the trends?
(4) What are the price trends?
(5) How much has economic development affected the industry? How does the government influence the industry?
(6) What factors determine its growth?
(7) What is the nature of competition? What strategy will you adopt?
(8) What are the barriers to entry into the industry? How will you overcome them? What are the typical rates of return in the industry?
(5) product (service) introduction
The product introduction should include the following: product concept, performance and characteristics; the main product introduction; product market competitiveness; product research and development process; development of new products and cost analysis of the plan; product market outlook forecasts; product branding and patents and so on.
In the product (service) introduction part, the entrepreneur should make a detailed description of the product (service), the description should be accurate, but also easy to understand, so that investors who are not professionals can also understand. In general, the product introduction should be accompanied by product prototypes, photos or other introductions.
(F) personnel and organizational structure
In the production activities of the enterprise, there are human resources management, technical management, financial management, operations management, product management and so on. And human resource management is a very important part of it.
Because the development of society today, people have become the most valuable resource, which is determined by human initiative and creativity. Enterprises to manage this resource, but also to follow the scientific principles and methods.
In the business plan, it is important to shed light on the key management personnel, describing the competencies they possess, their positions and responsibilities in this business, details of their past experience and background. In addition, in this part of the business plan, should also be a brief introduction to the structure of the company, including: the company's organizational chart; the functions and responsibilities of each department; the head of each department and the main members; the company's compensation system; the company's shareholders list, including shareholding, proportion and privileges; the company's board of directors; the directors of the background information.
Experience and past success speak louder than a degree. If you are prepared to leave a particularly important position to someone with no experience, you must give good reasons.
(VII) market forecast
Should include the following:
1, demand for forecasting;
2, the market forecast an overview of the current state of the market;
3, an overview of competing vendors;
4, the target customers and target markets;
5, the market position of the enterprise's products, etc..
(H) marketing strategy
The wrong understanding of the market is one of the most important reasons for business failure.
In the business plan, marketing strategy should include the following:
(1) the choice of market institutions and marketing channels;
(2) marketing team and management;
(3) promotional programs and advertising strategies;
(4) price decisions.
(IX) Manufacturing Plan
The manufacturing plan in the business plan should include the following:
1, the current status of product manufacturing and technology and equipment;
2, the new product production plan;
3, the requirements for technological upgrading and equipment renewal;
4, quality control and quality improvement plan.
(J) financial planning
Financial planning should generally include the following:
which focuses on the preparation of cash flow statements, balance sheets and income statements.
Liquidity is the lifeline of the enterprise, so the enterprise in the start-up or expansion, liquidity needs to have a detailed plan in advance and carry out the process of strict control;
Profit and loss account reflects the profitability of the enterprise, it is a period of time after the operation of the results of the enterprise;
Balance Sheet reflects the status of the enterprise at a certain point in time, investors can use the data in the balance sheet to get the results of the business;
The balance sheet reflects the status of the enterprise, the investor can use the data in the balance sheet to get the result. The balance sheet data can be used by investors to obtain ratio indicators to measure the business status of the enterprise and the possible return on investment.
(xi) Risk and Risk Management
(1) What are the basic market, competitive, and technological risks to your company?
(2) How are you prepared to deal with these risks?
(3) What additional opportunities do you see for your company?
(4) How can you expand on your capital base?
(5) How does your five-year plan perform under the best and worst case scenarios?
If your estimates are less than accurate, you should estimate how large your margin of error really is. If possible, make best and worst case settings for your key parameters.
Steps in preparing a business plan
Preparing a business plan is a process of looking at the future prospects of the project, exploring the sound ideas in it meticulously, identifying all the necessary resources required to implement the project, and then seeking the required support.
It is important to note that not every business plan has to include all of the elements in the outline above. Entrepreneurial content varies greatly from one to the other.
Phase 1: experience learning
Phase 2: entrepreneurial ideas
Phase 3: market research
Phase 4: program drafting
Entrepreneurial program full text
Write the full text, plus cover, the entire entrepreneurial points are drawn out and written as a synopsis, and then you have to arrange the full set of entrepreneurial programs in the following order:
(1) Market Opportunities and Strategies;
(2) Business Management;
(3) Business Team;
(4) Financial Budget;
(5) Other ;information and materials of direct relevance to the audience, such as business founders, potential investors, and even family members and spouses.
Stage 5: Final touches
First, make a 1?2-page summary of the top things based on your report and put it in the front. Secondly, check it, don't make any mistakes like misspellings, or people will be skeptical about whether you are doing things rigorously or not. Finally, design a beautiful cover, prepare a table of contents with page numbers, and then print and bind the book.
Stage 6: Checking
You can check from the following aspects:
(1) Whether your business plan shows that you have experience in managing a company.
(2) Does your business plan show that you can afford to repay the loan.
(3) Does your business plan show that you have done a complete market analysis.
(4) Whether your business plan is easily understood by investors. The business plan should have an index and table of contents so that the investor can access the various sections more easily. It should also ensure that the flow of information in the table of contents is logical and realistic.
(5) Does your business plan have a summary of the plan at the top? The summary of the plan is the equivalent of the cover of the company's business plan, and it is the first thing that investors will look at. In order to maintain investor interest, the summary of the plan should be written in a compelling way.
(6) Is your business plan all grammatically correct.
(7) Whether your business plan can assuage investors' doubts about the product (service).
You can prepare a model of the product if required.
Sample business planI. Entrepreneurial goals
Development of China's fast food industry in the true sense of the word, the use of reasonable and effective management and investment, the establishment of a certain large-scale fast food chain companies.
Second, market analysis
The accelerated pace of social life has made the existence and development of the fast food industry an indisputable issue. Although the development of China's fast food industry is very rapid, but the foreign fast food flooded so that the majority of his market shall not have nothing to do with Chinese fast food. How to occupy that part of the market is the problem we need to solve.
The survey shows that when the per capita income reaches 2,000 U.S. dollars, the traditional housework will shift to the community. The development of the fast food business will thus enter a moment of dramatic expansion, so China's fast food market will enter a phase of rapid development with China's economic development.
Third, the implementation of the program
1. Fast food service industry model.
Customer-centered, customer satisfaction for the purpose of customer satisfaction, by making customers satisfied, and ultimately achieve the promotion of the company's business philosophy.
2. Target market positioning.
Chinese fast food industry acceptable to the masses. Customer groups: office workers + children + leisure + other.
3. Market strategy.
Produce industrialization, product standardization, scientific management, business chain.
(1) the name of the virtual company, the staff's clothing, business philosophy, internal management and the head office to maintain uniformity, but they do not have too much decoration, there is no business restaurant, they are more like a fast-food set assembly center. They receive the company's distribution center shipped to the relevant manufactured goods, as long as the single room processing, can be shaped. The virtual company's fast food products are ordered to be provided to office workers for lunch at the workplace. Their reception services are also virtual, relying on the telephone ordering system and fast delivery system, we will establish a special line for food delivery telephone delivery service by a unified company minibus and service personnel responsible for delivery.
(2) mobile fast food company --- breakfast strategy
For the breakfast of the population mobility, the characteristics of the time is urgent, we will be unified by the model of the company minibus and service personnel flow to the main demand outlets to provide customers with convenient, nutritious morning set meal. Due to the large number of students, but also the introduction of student nutrition fast food, both focusing on economic benefits, but also take into account the social effect.
(3) fast food company image strategy
In the fast food restaurant located in the commercial district, tourist attractions area fully display the company's adult image of cleanliness, hygiene, affordability, warmth. Please ask a professional company to develop a set of advertising plan for us, starting from the characteristics of the company, and strive to *** sex in the personality.
Fourth, the investment plan
Starting from the point, spoke for the face. Based on the characteristics of a regional consumer groups, the initial development should try to form a certain scale of operation, select a number of business outlets address, at the same time, shine all debut. Later, according to the development, the radiation of the national business.
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