Sample Pet Shop Business Plan
Summary of the plan :
1, the basic situation of the company
The store we opened is called ? Love pet store? , was established on April 1, 2012, is located in Shaoxing City, Jinghu District, small cost of doing business, the main shareholders Fu Fenfen, Tang Mengqi (shares of each 50%), the main business for the pet grooming, and pets treating the profit, and in Shaoxing E online to find pets of the new owner.
2, the main managers
Fu Fenfen female 22 Jiangxi College Zhejiang Industrial Vocational and Technical College
Tang Mengqi female 22 Shaoxing College Zhejiang Industrial Vocational and Technical College
3, the product / service description
Specialized in pet grooming services, such as bathing, pet treatments, and pet owners. We provide grooming services for pets, such as bathing, hair trimming, etc. The store also sells a number of supplies for eating, washing, playing, living, etc., food including nutrients, bathing supplies, pet supplies, pet photography, pet clothing and related other kinds of goods. We are equipped with 2-3 vets to treat pets and do preventive work for pets. We have a new service for pet owners who are going to transfer their pets, we put their pet's photos on the internet, and if the new owner likes them, he/she can contact the original owner through us. The purpose of this service is that the original owner may not be able to continue to take care of the pet for one reason or another, but for a while they can't find a new owner, so we can provide them with some new help and collect a certain amount of money from them. And for the new owner free vaccinations, to give membership, in a short period of time to provide certain services and opportunities to learn professional knowledge.
4, industry and market
Not only cats and dogs, now more profitable than cats and dogs alternative pets can be said to be gradually warming up to form an alternative pet fever, cute and well-behaved or cool and handsome alternative pets is also the choice of many young people in pursuit of individuality, the market outlook is bright.
Compared to dogs and cats, many people feel that these exotic pets are more able to highlight the owner's style and taste, at the same time, alternative pets are cheaper and more convenient to feed, both to meet their own personality and meet the high rhythm of life of young people nowadays.
And for entrepreneurs, choose to open alternative pet store is not a big investment, easy to operate, the second is also considered to fill the market vacancies in our country, pioneering, after all, this piece of the market in our country is still considered to be just starting, walking in front of the people are always easy to succeed, coupled with the fashion of the same profits, for those who want to open a pet store has to be an alternative choice, it's worth a try.
5, marketing strategy
As we all know, in a market economy, the market is the root of the enterprise, there is no market there is no survival of the enterprise, there is no market development there is no development of the enterprise.
In recent years, the pet market is getting hotter and hotter, we are surrounded by pet food, supplies stores, pet stores in a few years increased a lot of supermarkets and pet food, pet supplies related products from the original a shelf, expanding into a row of shelves, small supermarkets around the neighborhoods have also increased the shelves of pet food, supplies, the major mainstream websites have opened up pet forums, and can be everywhere! The pet market has entered a period of booming development, as pets have become a part of residents' lives.
6, product manufacturing
First of all, we need to come up with 10,000 yuan or so, to participate in training for about a month and get the "pet beautician" qualification. In addition to nutrition to keep up, there should be a special beauty program, so, should also take out 10,000 yuan to invest in pet beauty facilities: bathing pool, an electric clipper (about 2,000 yuan) and five cutterheads (1,000 yuan), three or four beauty scissors (2,000 yuan), blow dryer, hairdryer, hot water heater. Twenty thousand dollars for the purchase of goods, in the pet supplies involved in eating, washing, playing, living, etc., 10,000 yuan to purchase food including nutrition, 5,000 yuan to purchase bath supplies, 5,000 yuan with some other kinds of goods. Store decoration, shelves, etc. also need 10,000 yuan.
7, management
Pet store location needs to consider a variety of factors, including the size and characteristics of the surrounding population, the number of pets, peer competition, the convenience of transportation, the characteristics of the nearby businesses, real estate costs (rental costs), the duration of the contract, the trend of population change and relevant laws and regulations.
The main employees are 2 General Managers (based on equity), 2-3 doctors, 3 salespersons experienced in pet care, and 1 network administrator (basic salary plus bonus).
Weekday work to implement the punch card system, on time to work to give a certain bonus. During the work period, the hard-working and diligent will also be given a bonus.
8, financial forecast
According to the law, the investment in the pet store, within six months will not be profitable. Food, supplies gross profit at about 20%, beauty at about 60%. According to the rent of 2,000 yuan / month, the monthly operating income of more than 5,000 yuan, you can keep the capital.
9, risk control
Although the pet beauty industry is promising, but there are also risks, the shopkeeper is difficult to recruit this line of big problems. Pet beautician is different from the general beautician, not only have professional requirements, and the work is very cumbersome, but also often by the pet bites and scratches. The general public would think that the pet dog beauty is trimming trimming, combing cleaning hair. In fact, the work of a pet groomer is not as simple as it seems. Grooming a pet dog usually takes more than an hour, and even longer when it comes to less obedient dogs. Because of the dirty work, this makes the recruitment of store staff in this industry much more difficult than in other industries.
There is also the fear that the pet store has no business, so it is necessary to implement membership during the opening period, and do a certain amount of publicity work.
(C) Business Introduction
Pet enterprises in the market for development, not only to be good at discovering and understanding customer demand, but also to do everything possible from product quality, sales channels, prices, promotions, to find and resume a controllable system to achieve this requirement. Enterprises want to succeed in the fierce market competition, product quality is the first element, improve, grasp the product quality is the most important, in order to ensure good product quality colleagues should be based on market trends, set reasonable prices, accurate price positioning.
(D) Industry Analysis
Now, people with pets is more and more people, and the cost of pets has gradually increased, according to statistics, a dog enjoying a medium to high grade life a year to spend 5,000-6,000, and open a pet store has become more and more people's choice, the market outlook of the pet store can be said to be more and more good.
According to the data, the pet shop has become a more and more popular choice.
According to roughly, China currently has at least 100 million pets (strip), the market potential of the pet economy has reached 15 billion yuan. And like pet care, pet accessories is called profiteering, pet toys, pets physically a hair, see a disease consumption is even far more than human, open a pet store to earn pet money has become more and more hot.
Innovation and technological progress in the industry is equivalent to a heart.
As a rule, investing in a pet store will not be profitable within six months. Food, supplies gross profit of about 20%, beauty in about 60%. According to the rent of 2,000 yuan / month, the monthly operating income of more than 5,000 yuan, can be capital preservation.
Choose to open an alternative pet store is not a big investment, easy to operate, the second is also considered to fill the market vacancies in our country, to open up a precedent, after all, this market in our country is still considered to be just starting, walking in front of the people are always easy to succeed, coupled with its same profiteering fashion, for those who want to open a pet store have to say that it is an alternative choice, it is worth a try.
The nature of competition is for the better. So we should take a step by step strategic goal.
(V) Product (Service) Introduction
Specialized in providing beauty services for pets, such as bathing, hair trimming, etc., the store also sells a number of eating, washing, playing, living and other supplies, food, including nutrients, bathing supplies, pet supplies, pet daily necessities, pet photography, pet clothing, and related other kinds of goods. We are equipped with 2-3 vets to treat pets and do preventive work for pets. We have a new service for some owners who want to transfer their pets, put the pet's photo on the Internet, if the new owner sees it and likes it, he/she can contact the original owner through us.
(F) personnel and organizational structure
In the production activities of the enterprise, there are human resources management, technology management, financial management, operations management, product management and so on. And human resource management is a very important part of it.
Because the development of society today, people have become the most valuable resource, which is determined by human initiative and creativity. Enterprises to manage this resource, but also to follow the scientific principles and methods.
The main employees are 2 general managers, 2-3 doctors, 3 salesmen experienced in caring for pets and 1 network administrator.
Experience and past success speak louder than a degree. We can find college students online who love small animals working part-time. Give modern college students a chance to experience the community.
(VII) Market Forecast
Now, the people who have pets is more and more, and the cost of pets has gradually increased, according to statistics, a dog enjoying a medium to high grade life a year will have to spend 5,000-6,000, and open a pet store has become more and more people's choice, the market outlook for the pet store can be said to be more and more good. The market outlook for pet shops can be said to be getting better and better.
(VIII) marketing strategy
Small supermarkets around the neighborhood to promote the pet food, supplies, in the major mainstream websites also opened a pet forum, everywhere to promote a variety of information about pets, pets have become part of the lives of residents, the pet market has entered a period of booming development.
(IX) financial planning
Regular preparation of cash flow statements, balance sheets, and income statement preparation. Profit and loss statement reflects the profitability of the enterprise, which is the result of the operation of the enterprise after a period of operation; balance sheet reflects the status of the enterprise at a certain point in time, the investor can use the data in the balance sheet to get the ratio index to measure the business situation and the possible return on investment. And strengthen the management of current assets.
(X) Risk and Risk Management
Our store's new service is something novel that other stores do not have. The main reason is that pet owners may abandon their pets for some reasons, and we are here to make sure that the pets get the best care, and the new owners need a cute pet at a relatively cheap price, as long as they pay the transfer fee. So our store's new service will be a big hit.
(xi) How does your five-year plan perform under the best and worst case scenarios?
The first one or two years, our store is in its infancy and may lose money, but the membership system that our store has established must be built up to do a good job of publicizing our store. The next two to three years to focus on profit-oriented, and to establish a good relationship with customers.