Legal analysis: shall not contain content: unscientific expressions or by rendering, exaggerating the harm caused by a certain health condition or disease, causing the public to worry and fear of the health condition or disease, or make the public misunderstand that do not use the product will suffer from a certain disease or aggravation of the condition; "family necessary" or similar content; evaluation, ranking, recommendation, designation, selection, awards and other comprehensive evaluation of content; expression of the product in the "hot", "buy", "trial" and so on.
Legal basis: "People's Republic of China **** and the State Advertising Law" Article 16 medical, pharmaceutical, medical device advertisements shall not contain the following content: (a) expressed efficacy, safety assertions or guarantees; (b) explain the cure rate or effective rate; (c) and other drugs, medical devices, efficacy and safety or other health care institutions to compare; (d) the use of advertised spokespersons as a recommendation, Proof; (e) laws and administrative regulations prohibit other content. The content of drug advertisements shall not be inconsistent with the instructions approved by the drug administration department under the State Council, and shall prominently indicate contraindications and adverse reactions. Prescription drug advertisements should be prominently displayed "this advertisement is only for medical and pharmaceutical professionals to read", non-prescription drug advertisements should be prominently displayed "please follow the instructions or under the guidance of a pharmacist to purchase and use". Advertisements for medical devices recommended for personal use shall prominently display "Please read the product manual carefully or purchase and use under the guidance of medical personnel". Medical device product registration documents have contraindicated content, precautions, advertising should be significantly marked "contraindicated content or precautions see instructions.