Then, from a general point of view, the corporate video is the overall situation of the company's publicity and introduction, of course, depending on what you need to focus on. Combined with the cultural characteristics of the enterprise, creative connotation of things to create.
Here is an article you do reference it:
The feature film narration of the creation of norms
Author: Source: the Internet Date:2010-11-19
(a) pay attention to the content of the program with the relevance of
Narration and the written language is very different from the written word can not be modified like the written language and lines, must be used in words to make the people understand the narrative. People can understand the words to narrate. And good narration creation should pay attention to the audience and the content of the report of the closeness. Proximity means that the narration should have the feeling of being in the place and being there.
A good commentary must be able to grasp and balance the program itself and the audience's psychological proximity to the auditory language, to supplement and decorate the picture, will make the audience to produce associations, will make the audience to remember the scene reproduced, and the scene in front of the picture of the scene to produce echo and communication. Wonderful narration is often unexpected, say the audience vaguely feel but not so clear, unexpected but reasonable things.
(B) pay attention to the compatibility with other means of television expression
The narration is and many means of television expression complement each other a way of expression, the narration is difficult to have a high value of appreciation alone.
Successful narration should pay attention to the mood and atmosphere of the picture and harmony, and the lens of the movement, the scene, the scene to adapt to, and sound effects, sound coordination, and to truly achieve the integration of the scene, sound and picture.
The narration and other means of television expression should be complementary to each other between the dynamic balance of the relationship. Commentary in the program, to consider the design of the structure, tension and relaxation, and to take into account the relationship with the front and back of the television means. Commentary and other means is an organic whole, this whole is always in the dynamic balance of change, and the dynamic balance depends on the needs of the program content. This whole to guide the audience into a more harmonious and wonderful atmosphere.
(C) pay attention to the program with the emotion and rhyme of the compatibility
Compared with the TV news, the TV feature film is more profound, more detailed, not only to account for the ins and outs of things, the development and resolution of contradictions, to put forward the problem, to solve the problem, but also to the things for the subtle portrayal of the atmosphere of the rendering of the atmosphere, pay more attention to the use of artistic techniques, pay more attention to the portrayal of the archetype, pay more attention to the emotion and mood! The first step is to mobilize all the artistic factors to infect the audience.
The emotion and mood of the TV documentary is the result of the same role of the picture and narration ****. A set of images can let the audience produce a thousand kinds of thinking, and whether the audience can follow the creator's thoughts to think, it is completely determined by the narration of the emotion and mood.
The composition of the mood of the requirements of the scene, often on the specific palpable image of the internalization of the spiritual experience. The mood of the acquisition is not the senses, but in the heart language.
Excellent TV feature films, always the mood and scenery, meaning and realm of the mingling and unity, so as to produce a strong infectious force.
(D) focus on its own implicit and refined
TV feature films to achieve the desired artistic effect, requires the creation of the expression of implicit and simple. Television feature commentary seeks to contain but not reveal, leaving the audience more imagination, so that the audience more actively involved in the program, from the appreciation to achieve the effect of interaction. A good feature film narration requirements on the scene on the actual writing and the mood of the virtual writing unity, to do not send, the initiative to the audience.
The narration should have thought penetration, not only to contain profound connotation, but also must be in line with the aesthetic psychological space-time transcendence. The commentary should be compressed or extended according to the need for objective time and space, or overview of the next five thousand years, or carve the number of fractions of a second, and therefore should be written in a highly generalized, concise and succinct. In the use of language concise as poetry, so that people in a flash of the moment to get "a word of truth" of the true meaning.
The narration should not be too much, too full. The TV screen has provided the audience with a lot of rich sensible image, the narration must have some light, point to the end, leaving room. Only fully equipped with a blank spot, the narration can make its creation of the realm of a thousand turns, the theme of the deep and not and dish out, the performance of the content is rich but not at a glance. Thus leaving the audience to ponder and reminisce, activate the audience's imagination and re-creation, so that they get a deep and broad enlightenment.
The narration can guide and strengthen the audience's instant association. After the narration is generally to leave a certain amount of blank, to ensure that the time of instant association.
The narration should be concise, in the specific use of words, should pay attention to: the sentence should be short, avoid the use of long sentences and composite sentences; narration to avoid repeating the content of the screen class more "here, there, those who" and other indicative barbs to attract the audience to look at the screen, from the screen to find the answer.
Two, different types of feature film commentary requirements
For different content, type, style of television feature film with commentary, in the flavor, mood, voice, expression method there are a lot of differences, can form a different style of expression. The creation of each film, both to comply with the general laws of creation and can not stick to the general theory, to show great flexibility and creative personality.
(A) political film
Political film is often on the political, economic, military, cultural and other fields of a phenomenon, a point of view, a hot spot as the content of the discussion, many of the period belongs to the major themes, the record is often an important event, people or major holidays.
The political film has a clear point of view and insights, and this will be reflected in the first focus on the complete explanation, the picture is mostly the corresponding content of the image display.
The role of narration in this type of film is mostly heavier than the picture language, the narration is dominant, as long as the discussion, the formation of "argumentative" style of narration.
The narration is solemn, heavy, with inner strength, political and documentary combination, philosophy and passion. Viewers watching this type of program, the attention to the language is greater than the attention to the image. Without the narration, the images appear to be disorganized. When narrating this type of program, you should not suppress your voice and feelings, and don't be afraid of clamoring for attention. Some political features because of the special style and the need for relatively plain, soothing, objective narration, need to be flexible in specific practice.
(B) character film
Character film will often be representative of all walks of life or characteristics of the characters as a reflection of the object, in order to show a theme, a kind of intention.
In the character film, the narration and the picture are mostly complementary - the narration expresses the inner activities of the character or the character's experience, background, and the course of events, etc., while the picture gives a visualized and intuitive display of the character's image, activities, working environment, and interpersonal relationships.
The narration of a character film is generally a narrative, which is extremely natural, fluent, friendly, natural and gentle.
Character films are flexible and diverse. Characters have appeared in the first person; there are also the first and third person alternately, sometimes it is the narrator, sometimes it is the character's own dialog; there is also a form of dialogue; there are also men and women on the air.
The narrator is both the narrator and the spokesman for the characters in the program, so the narrator on the one hand should grasp the angle of their own narration, into the vision of the characters to speak, and on the other hand, the narration should also be the narrator's heart, into the mind of the protagonist to his tone of voice, to express his inner feelings, so that it sounds friendly and natural.
(C) the flavor of the film
The flavor of the film's narration is often a regional customs, attractions, monuments or landscapes to give a display to meet the people to hunt for strange, appreciate and expand the horizons of the needs of the both appreciative and intellectual.
The scenery of the film to show the scenery of the picture language, combined with most of the auxiliary position.
Some people call the expression style of the flavor film as "lyrical description type", that is, many times to describe, things are mainly. Its language is kind, sweet, soft, sincere, flavor, bite word soft long, rhythm is light, soothing.
The language of narration should be interesting and interesting, and it should be suitable for the picture and the music to depict in detail and express the feelings sincerely, reflecting the heartfelt love and cherish for the nature and the living creatures, and forming a natural beauty of the mood and the overall harmony of the poetic beauty.
(D) Science and education films
Science and education films include knowledge and education in various fields such as science and technology, health, culture and sports, and life.
This kind of feature film often will be a variety of things that need to be explained, performance and the need to clarify the reasoning is clearly shown, the picture and narration is also complementary.
The narration of the science fiction movie is based on explanation, so its expression style is "explanation type".
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