The development of the pet industry

The success of franchising in the food and beverage industry is evident to all ****, look at the success of KFC, McDonald's, and then look at the scale of Wal-Mart today, these are attributed to franchising as a tool to develop the market. With the rise and development of the pet industry, its development situation is varied, under the influence of the global financial crisis, the pet industry is also reflecting on what kind of situation is presented, in order to minimize the disadvantages brought about by the crisis. Franchising has become the unanimous recognition of the pet business, the future form of the pet store will be more and more to franchise the development of the mainstream trend.

Practice makes perfect, and after a long period of practice: franchising is a successful business model. The United States is currently the most developed franchise countries. Compared to the domestic, China's pet industry is booming due to the development of the urgent need for a strong technical, professional and strong form to serve the market, consumers are increasingly favored simplicity, specialization, standardization of the implementation of the shopping, franchising services appear to be more and more urgently needed. Because of the franchise chain stores positioning target clear, "customer-centered" service attitude advantage, deep into the consumer's psyche.

From this point of view, the development of franchising in the pet industry also has its own necessity: first of all, China has gradually entered the ranks of the pet-raising countries, although the Chinese market environment, pet food and pet supplies are still in the emerging stage. According to the data survey shows: China's total pet in 1999 ~ 2007, eight years of growth of nearly 500%. According to incomplete statistics, China's current total number of cats and dogs in more than 200 million, is expected in 2015 will be refreshed to 500 million. During 2008, the annual output value of China's pet industry was about RMB 20 billion, with an annual growth rate of more than 30%, accounting for about 60% of the world's share. 2010, the annual output value of China's pet industry doubled compared to 2008, reaching RMB 40 billion. Furthermore, the pet consumption industry as an emotional consumption industry, pets in people's hearts have long lost the identity of the original animal, become a member of the family, the emotional consumption of the industry's product requirements for goods and services will be more demanding, emotional consumption in all consumer industries have obvious advantages. Finally, the development of the national economy, to the development of the service industry has given a lot of support, but also for the franchise chain provides an important support. At present, China's coastal areas, some of the city's annual per capita GDP has reached 3,000 to 5,000 U.S. dollars, this standard even if the pet developed countries, as long as the standard to achieve this standard proves that the pet industry should have reached full development.

Source: Paddog Pet Industry Report Chapter 3