Clothing sales skills salesman selling clothing how to use the rhetoric

In addition to displaying clothes to customers and explaining them, salespersons should also recommend clothes to customers in order to arouse their interest in purchasing. Recommended clothing can be used in the following ways: 1, recommended to have confidence, to recommend clothing to the customer, the salesman himself to have confidence, in order to let the customer have a sense of trust in the clothing. 2, suitable for the customer recommendations. Tip to the customer goods and instructions, should be based on the customer's actual objective conditions, recommend suitable clothing. 3, with gestures to the customer recommended. 4, with the characteristics of the goods. Each type of clothing has different characteristics, such as function, design, quality and other characteristics, to recommend clothing to customers, to emphasize the different characteristics of clothing. 5, focus on the topic of goods. Recommended to the customer clothing, to find ways to lead to the topic of clothing, while paying attention to observe the customer's reflection on the clothing, in order to facilitate sales at the right time. 6, accurately state the advantages of various types of clothing. Clothing for customers to explain and recommend, to compare the different types of clothing, accurately say the advantages of various types of clothing. Secondly, we should pay attention to the key sales skills. Focused sales means to be targeted. For clothing design, function, quality, price and other factors, to be appropriate for each person, really make the customer's psychology by "comparison" transition to "faith", and ultimately sales success. In a very short period of time to allow customers to have the conviction to buy, is a very important part of sales. Focus on the following principles of sales: 1, from the 4W on the start. From wearing time When, wearing occasion Where, wearing object Who, wearing purpose Why aspects of a good purchase counselor, conducive to sales success. 2, focus on brief. To explain the characteristics of clothing to customers, to achieve concise and clear language, easy to understand the content. The most important characteristics of clothing products should be the first to say, if there is time to expand layer by layer. 3, specific performance. According to the customer's situation, improvisation, not uniform, only say: "this dress is good", "this dress is the most suitable for you" and so on too simple and general sales language. According to the different sales targets and change the way of speaking. Different customers to introduce different content, to do so according to the appropriate. 4, salesman to grasp the dynamics of popularity, to understand the vanguard of fashion, to explain to the customer clothing in line with popular trends. Clothing sales language skills can make clothing sales staff faster and effective communication with customers, to understand the customer's inner consumer ideas, so that targeted sales strategy, therefore, for clothing sales language skills learning and accumulation is the daily homework of clothing sales staff. Let's take a look at what clothing sales language skills. The customer's clothing consumption process, although the autonomy in their own hands, but a large part of the need for clothing salesman to promote the single process, which clothing sales language skills have to say that the credit is significant. Commercial work needs salesman to do language beauty. Clothing sales language skills mainly include the skills to make customers happy, the skills to resolve conflicts, the skills of good humor, the structure of the skills to set off, the skills to drive away the evil, the skills of pure and effective, successful sales techniques. (1) Make customers happy Salespersons should always wear a smile in their work, and should always think of giving customers some happiness and praise. To make customers happy, they are also in a happy mood. From the smallest action to the posture and language can reflect the good quality of the salesperson. (2) defuse conflicts good language is like a lubricant, regulating the relationship with customers, reduce friction. Salesman can not be demanding every customer has a high level of cultivation and noble temperament, every customer is pleasant. Salesman to have a customer attitude of mind, the face of a variety of customers using different service language, pay attention to language skills, showing a polite attitude at all times, showing calm patience and forbearance of the mind, coupled with appropriate language, so that the customer's dissatisfaction has been alleviated, turning the conflict into a peace of mind, so that the conflict is resolved smoothly. (3) to the right to repel evil salesman every day to receive most of the customers are friendly and kind, but there are very few of the quality of the low, ill-intentioned people deliberately make trouble. Salespersons facing low-level vulgar customers should pay attention to the use of language skills, not only polite and adhere to the principle, not humble, not overbearing, polite and courteous, to maintain their dignity. (4) Humor with good intentions The most direct function of humor is to attract laughter, in which the humor of laughter, people can feel that it contains serious, beautiful, goodwill and sublime. The language of humor is the language of art, the embodiment of wisdom. Humor has a variety of functions such as lifting the dilemma, attracting people to think, containing criticism and mobilizing emotions. Salespersons should pay attention to the knowledge of learning, mastering a wide range of cultural knowledge, skilled and appropriate use of humor in the language of customer service, to give customers a kind of beautiful enjoyment. The use of humor language also has its own taboos, in the use of attention should be paid to the taboo expression is unclear, easy to cause misunderstanding. Jiao said vulgar hurt elegant humor, taboo lewd and nasty, taboo shallow funny, taboo sharp and rude, such humor language, can only make the customer resentment. Salesman in the use of humor to distinguish between the object of the language, see clearly the occasion, identify the atmosphere, pay attention to proportion, pay attention to the art of speaking, the use of good humor in the language skills. (5) Contrasting backing in business activities, salesperson application service language, pay attention to the contrasting backing language contrasting backing refers to the salesperson in the work, often encountered some customers asked things, not good to answer directly or truthfully answer, and to use other words as a backing and replacement, in order to explain clearly and unambiguously. Salesman in the use of backing words to choose carefully, to understand the emotional color of the words chosen and the meaning of praise and blame, not lightly, to prevent the wrong words, resulting in a bad image. The appropriate and accurate use of language is a salesman to improve the effectiveness of the service must have the basic skills. (6) make the language constantly purified service language is not only required to be simple, accurate, concise, but also required to be pure language. Pure customer service language is generally no verbal language, less cryptic language and elegant language. Salesman should always pay attention to check and analyze their own language, remove the uncivilized verbal language, and strive to make their own language pure. Salespersons should often study, master a wide range of knowledge, enrich the vocabulary of the language, do not use vulgar language, to avoid the use of esoteric and difficult to understand, exaggerated and ridiculous words. If the salesman's service language ignores the pure skills, full of verbiage, phrasing rattling, vulgarity, vulgarity, random exaggeration, and so on, and then good tone, it is difficult to receive good results. (7) Successful marketing is the purpose of business foreign trade clothing store foreign trade clothing is for sale, the salesman's task is to sell these foreign trade clothing, and to achieve this goal, inseparable from the sales language skills, salesman's sales language, must be able to stimulate customers to buy emotions, in order to achieve the purpose of marketing. In the sales process, language and action to match, foreign trade clothing display and show to meet the customer's habit of buying psychology, so that the customer's satisfaction with the quality and value of foreign trade clothing to improve the customer's impression, so that we can better complete the sale, to win repeat customers, for new customers. Clothing sales tactics examples 1, you really good eyesight, you fancy is now the most popular, the latest launch ......2, I can see that you are a very taste (very tasteful) of people, you are on the popular (material) have such a professional understanding ......3, you really You are a connoisseur, you know our brand so well ......4, Your husband (wife) is so handsome (beautiful) ...... (not to prude to whisper, but it is better for him/her to hear) 5, Your daughter (child) is so beautiful .... ...6. You are so young! The body is really good ......7, you really know how to match, many people can not wear the effect, in fact, do not know how to match. Of course, it is not easy to understand, because match is also art ......8, this dress is like specially customized for you ......9, although you have a little fat, but you are very temperament ......10, you are not tall, but you are very beautiful ......9, you are very good at what you do. Although you are not high, but you are very beautiful ......11, this clothing on the body is very comfortable (comfortable); this clothing can highlight ...... (curves or advantages); this clothing can cover ...... (indecent or shortcomings); this clothing can cover ...... (indecent or shortcomings); this clothing can cover ...... (indecent or shortcomings); this clothing can be used to protect your body from the sun. or shortcomings); this clothing material ...... (must guide and imply the superiority of the clothes). Clothing sales language skills have a lot of details of things, sales people should learn to grasp and use due to the time and place because of people, but also from the practice of the process of constantly summing up the experience in order to continue to make progress.