Personal data is the future, and all business is data business
The next era is the era of oxygen. In the near future, the total amount of information we transmit over wireless networks will exceed the total amount of information we transmit over wired networks.
In the future, data will travel more between everyone's smart devices, not back to towers, switches, or "the cloud". By 2020, more than two-thirds of all information will travel no more than 1 kilometer.
Many people say: I'm not going to share my medical data, my financial data, my sex life. But that's just your opinion right now. In the future, people are going to share that data, and we're still in the early days of the sharing era. Driverless cars will become your new office in the future, and you'll receive more data with your car than you would if you were sitting in an office building.
The real disruption that Bitcoin is bringing is a sense of exchange, and that exchange generates money-like value.
By 2050, the amount of data will be a very scary one million zetabits. a zetabit is one trillion gigabytes. this next era will be called the zeta era, and after the zeta era, what is the word for the even larger magnitude of information? The English language is running out of words. I've talked to many linguists about this, and none of them have an answer. Faced with such a large amount of information, we don't even have a good mathematical algorithm to process the data in real time. How to utilize this data and turn it into something valuable? There are a lot of business opportunities here.
Different business eras used different media to convey information. Early on it was copper, because people used cables to transmit; then it went into the era of silicon, which was made into chips. I think the next era is the era of oxygen. In the near future, the total amount of information we transmit over wireless networks will exceed the total amount of information we transmit over wired networks.
Personal data is the big future
There's another trend in the future of data: much of today's data travels intercontinuously over undersea fiber-optic cables, between geographic locations. But in the future, much of that data will stay local for processing, and the total amount of information processed on a per-household basis may even be greater than the total amount of data that stays local. To expand on this to another level, each of us generates a lot of data every day. In the broadcasting era, the number of viewers was a very large order of magnitude and was reached by the broadcasting station; in the Internet era, with the emergence of blogs and social media, you became a broadcasting station and could have a large audience, but the amount of information you passed on was relatively small and far less than that of a broadcasting station; and then along came WeChat's circle of friends, which was passed on to a relatively small audience, but the total amount of information was very large. I think the future is the era of each person to pass on their own information.
Amazon's large website has a node to control many viewers, which we call the "cloud"; the lower level is some local sending station, which we call the "fog"; and the lowest level is called the grid, which is each of us as a receiver. The bottom level is called the grid, and that's each of us as receivers. I predict that in the future, data will be transmitted more between everyone's smart devices, not back to the transmission tower, switch or "cloud". We're creating a little LAN of our own. By 2020, more than two-thirds of all information will be transmitted over distances of no more than 1 kilometer. So isn't it possible that technologies such as WiFi and Bluetooth, which are currently not telecom-grade, not very serious, very low-margin, very small markets, and lots of problems, could disrupt the future?
Ability to intervene in the network over ownership
Another disruptive technology is cloud technology. In a group of 500 people, the amount of information is on the order of 500 square feet; another group of 500 people has 500 square feet of information. If these two groups are networked, they can generate a data volume of the order of 1,000 squares, far greater than two 500 squares. Traditionally expanding a network is simple: connect these small networks into a larger one. The growth that comes from scaling the network is geometric. So there's more value in having a very large cloud than if you spread it out into many smaller networks. From this Internet perspective, the more people you have, the closer your cost per customer to provide is infinitely closer to zero, and you can essentially provide a free service. As cloud technology continues to evolve, the ability to intervene in the network is going to be more important than actual ownership. Since property rights are the foundation of capitalism, the fact that we're now subverting ownership is just a very important thing for capitalism.
All business is a data business
No matter what industry you're in now, the business you're in is a data business. This data you have about your customers is actually just as important as your customers are to you. Data can flow through the web and change from one format to another. Data shouldn't be defined by its storage, it should be defined by its flow.
In the past, in the data era, we used things like files, folders, desktops. When we entered the web age, data appeared on web pages and in links. Today we use the cloud, we use labels, streams as a metaphor for data. For now, folders, web pages and whatnot are not the most important data. Everything is in our data streams with information and news. The key word used to be I, now the key word is we; the key word used to be project, now the key word is data. We are on the first day of a whole new era of the Internet, the most important at this moment. The next thing we need to understand is how to quantify ourselves, and I've been involved in projects like this to de-data some of our own information.
We use a lot of devices to quantify ourselves. Some people I know will have 40+ sensors on their body and constantly check their data. I once bet a guy that any data that is measurable by any human with a tool must be being measured. Why do we track this data? There are health reasons, social reasons, reasons to be more productive. There are also a lot of very cutting-edge tools for measuring data, such as a tool that can go and analyze the compounds inside the gas we breathe, and determine what's going on with your blood by analyzing your breath. Apple has also launched a watch that keeps collecting your data and processing it through an app. By analyzing the data, we can see which days we were most productive, what we ate and what we did on those days to be more efficient. We can then understand ourselves better in this way and increase productivity.
It's only early in the age of sharing
One of the hotly discussed topics right now is ubiquitous camera surveillance. Yet the internet has always wanted to monitor and collect data, and it's hard to stop that trend. We have a camera on every cell phone, which means there are 6 billion cameras in the world a ****. Social media is booming so that we are always constantly reporting our location.
I did a movie with Spielberg called Minority Report, where the hero is trying to escape from an environment where he's being followed all the time, but he realizes that every place he goes, the ads on the screen turn out to be directed at him. We're talking about Sexygate, NSA Prism, and we all know that it's not safe for our data to be captured all the time. We can't stop the collection of these data, what we should think about is how to how to change the mode of collecting data from being controlled by a certain organization to you and me going to observe each other. For example, if the police in the U.S. bring a sensor camera to monitor the public in real time, then in turn, the public can bring this to monitor what the police are doing to us.
Personalization and transparency are positively correlated. If you completely hide yourself away and don't share any data with others, you have zero personalization. If you want to be personalized, you have to show your own data to the outside world to get your message across.
We're still in the age of alternating traditional and cutting-edge, and a lot of people say, I'm not going to go share my medical data, my financial data, my sex life with anyone. But those are just your opinions right now. I think that in the future people are going to go ahead and share that data, and we're still in the early days of the sharing era.
Augmented Reality, New Interactive Interfaces and Visual Tracking
Everyone knows about Google Glass, and now there are wearable smart invisible glasses that can be attached directly to your cornea. Wearables are more than just glasses; they could turn into clothing. We're using it to receive data, but we're also transmitting data and interacting with it through various kinds of friction. We've also made a wearable undershirt for the blind that has a camera on it that can see ahead and vibrate to tell that blind person where to go.
These are augmented reality, which is what I studied in college. Augmented reality combines virtual objects with what you see in the real world in some way, which is pretty cool.
The new interactive interface, which I demonstrated in Minority Report. Tom Cruise was operating a computer, and instead of tapping on a keyboard like we do, he was using his whole body to interact with a machine. Every part of our body should be able to operate a computer. If I were to make another sci-fi movie, I would never have the main character of the movie use a keyboard to operate a computer, I would have him make gestures that look like he's working.
There's also visual tracking. It will track where your eyes are looking and know what you are looking at. With visual tracking, we can also capture his emotions and use these techniques to track his eyeballs to see how his emotions change when he's looking at what he's looking at and change our content accordingly. The result is that when we're looking at the screen, it's actually looking at us. We can then go and modify our work based on that feedback.
Speech technology also goes far beyond Apple's SIRI technology, such as translation. There's a real-time translation tool where the screen shot is in Spanish and it shows up in English. This one is one of our last visions of human interaction, which is that in addition to all of this, he's a helmet that you put on your head and it's going to capture your thoughts, and you can manipulate the computer through your thoughts.
Where the attention is, the money is
The attention economy is a disruptive field, where the attention is, the money is. A lot of people read email every day, spend a lot of time on email, it takes up our time. So some people say that you should be able to get paid for reading email because you are spending time. If you have to get paid for reading emails, isn't it even more important to get paid for reading ads? The current model of advertising is to spend money on advertising companies, why not go ahead and just spend the money on your subscriber, so he can get paid for reading the ads? That way we can see where this person's attention is and then buy his attention with money to get him to look at our ads. This person will influence other people, and those who have influencers should be given more money.
A new business model is that we should have the right to make ourselves media and put ads on ourselves to make money. For example, some blogs will put an ad underneath that looks pretty cool and doesn't look like an ad and the blogger gets paid. Also people should have the ability to make money by creating ads themselves. There is direct consumer involvement in the production of the ad, direct advertising, and then through their own social media it becomes a social ad. This completely disrupts the advertising industry.
Remote imaging and video technology
Remote imaging is also a disruptive area, such as teleconferencing and telemedicine. oculus is a virtual reality company that Facebook has just acquired, and I've tried their products, and they're very good, they're a fully immersive experience, and they're very real. facebook spent $1 billion to acquire this company. Facebook paid $1 billion to acquire this company.
Besides that, there are all kinds of screens, including foldable screens. The screen of the future is not just a hard piece, we can even make the screen like a book, you can turn it over, you can fold it, and the content inside is variable. There are also some displays without screens, such as holograms. Holographic technology is not perfect now, but it may also subvert us later. We are no longer people who read books, but people who read screens. There is all kinds of logic inside the screen.
One of the great disruptions that 3D printing will bring us is that all those things you used to think of as hardware will become software in the future. 3D printing is actually a drawing that can be changed that can be transmitted, modified, and formed from data. So this is a with we now talk about this variety of Internet devices, it is also chip inside, there is an expectation in the United States, the use of 3D printing technology to bring manufacturing back to the United States, but there is also a statement that China is now the leader of 3D printing.
Artificial intelligence is purchasable intelligence
Apple's SIRI is artificial intelligence, you can talk to it. But most of the AI we see isn't that cool and runs in the background. It can handle X-rays, deal with legal evidence, flight problems and more. Now that advances in graphics processing chips have improved machine learning, there are machines that can read your photos, tell you what they're about, and have human interaction conversations with you, which are still in the lab stage.
Artificial intelligence is a service you can pay for. Companies that go into business through AI need to apply AI to a specific area to increase intelligence. Driverless cars, for example, actually put the intelligence of AI into the car. Its presence will affect the state of transportation, industries like courier and people in the driver's industry. And here's the real revolution: these cars are going to become your new offices in the future, and in the future you're going to receive more data with your car than you would if you were sitting in an office building.
Electronic money is a communication
Money is important, but money is now a communication. All areas that are of the same nature as communication, such as sharing, collaborating, tracking, broadcasting, elaborating, or identifying, are all of a communicative nature. The fact that there is an encrypted currency called Bitcoin means that this communication exchange is also encrypted. Bitcoin is an encrypted currency, but not an invisible one. The transactions generated by the electronic currency are all just like communication, they're trackable, they're actually a form of communication. So the disruption that Bitcoin really brings is a sense of communication, and that communication generates money-like value.
The Equity Crowdfunding Revolution
There are now 450 crowdfunding platforms in the U.S. that have produced some very successful projects, and it's now turning into a very big business, and a lot of money is pouring into this space. A lot of people use this crowdfunding site not to raise money, but to use the thing to do market research, to see if their business plan will be popular. Recently crowdfunding equity has been recognized and it's a very big revolution.
If we traveled back to the 1980s and told people back then that 30 years from now you'd have Wikipedia and all the kinds of cool technology that exists today, no one would believe us. Looking 20 years into the future is also unimaginable to us today. The only thing I know is that the greatest products that will be available 20 years from now haven't been invented yet, and it's up to you as entrepreneurs to invent them! As powerful and successful as tech companies like Google are now, I just want to say that it's not at all too late for you guys to start, and what's already happening now doesn't count for anything at all.
The above is what I have to share with you about personal data is the big future All business is data business, more information can be concerned about the Global Green Ivy to share more dry goods