What are the two hottest words these days? It must be "5G" and "VR"!!!! Huawei's chip, operating system and 5G layout in a few rounds of competition with the United States will be 5G to a climax, and now when I think of it, my mind is full of "Huawei", "Ren Zhengfei", "Meng Wanzhou", "Trump", "Meng Wanzhou", "Meng Wanzhou", "Meng Wanzhou", "Meng Wanzhou", "Meng Wanzhou", "Meng Wanzhou" and "Meng Wanzhou". "Trump", "declared war", "sanctions", "sleepless nights", "stupid", "sleepless nights", "sleepless nights", "sleepless nights", "sleepless nights", "sleepless nights", "sleepless nights", "sleepless nights", "sleepless nights". ", "dumbfounded", "nightmare", "blocked", "counterattack", "Hongmeng", "spare tire" ...... The development and popularization of 5G will definitely change every aspect of people's life, work, military, education, medical care, transportation, entertainment, etc. The development of 5G has ushered in the spring of the outbreak of an industry that has gone from the conceptual period to the continuous upgrading and iteration of the industry, and this is - the VR industry.
On October 19~21, 2018, the 2018 World VR Industry Conference was held in Nanchang, Jiangxi Province, with the theme of "VR Makes the World More Wonderful", attracting more than 5,000 industry leaders, experts and scholars in the field of virtual reality from more than 20 countries and regions, as well as representatives of upstream and downstream enterprises of the industry chain. Representatives of upstream and downstream enterprises in the industry chain participated in the conference. Jack Ma, Chairman of the Board of Directors of Alibaba Group, Zhao Qinping, Academician of the Chinese Academy of Engineering, George Smoot, Nobel Prize winner in Physics and Academician of the United States Academy of Sciences, Huawei, Microsoft, Qualcomm, HTC and other leading enterprises in the virtual reality industry, as well as more than 170 speakers delivered keynote speeches or dialogues on hot issues such as virtual reality, augmented reality, artificial intelligence and 5G, and other hot issues. speeches or dialogues. Huawei, Lenovo and other 158 leading companies in the field of VR/AR exhibitors, more than 200,000 visitors.
June 20, 2019 The 2019 World VR Industry Conference will be held on October 19-21 in Nanchang, Jiangxi Province. The theme of the conference is "VR makes the world more wonderful - VR+5G opens a new era of perception"! The World VR Industry Conference has become the highest specification, largest scale and most influential conference activities in the field of global virtual reality!
On June 6, 2019, the Ministry of Industry and Information Technology (MIIT) officially issued 5G licenses to China Mobile, China Telecom, China Unicom, and China Radio and Television - marking China's official entry into the first year of 5G commercialization! This is half a year earlier than the previous market expectations! 5G high point sprint started in advance
It can be seen that through all this thunderous high-specification and high-density action, the degree of attention paid by the state and enterprises to 5G + VR has reached an unprecedented level, and the comprehensive layout and landing application of 5G-enabled VR industry not only affects people's lives, but also determines China's status in the world! , fate and future! Starting in the second half of 2019, the country will usher in a climax of 5G+VR entrepreneurship, employment, investment and financing, and the opportunities of the new era are ripe! Below we systematically understand VR. First of all, understand the concept of VR: Virtual Reality technology (Virtual Reality, VR), is a computer simulation system that can create and experience the virtual world, which uses computers to generate a simulated environment, so that the user is immersed in the environment to achieve an immersive illusionary feeling. Simply put, it is the reality of the existence of the scene or virtual construction of the three-dimensional display, the user through the VR wearable equipment to watch, fully immersed in the scene, as if into another real world, like entering the illusion of general.
VR has the following characteristics: 1, three-dimensional sense. Unlike the traditional plane and video, VR has a three-dimensional sense of three-dimensional, spatial sense. 2, immersion. VR allows users to feel that they have become a part of the created three-dimensional environment, and the virtual world to become one, with a variety of stimuli in the virtual scene to produce **** Ming, as if in the real world as the same feeling. 3, novelty. VR display in the visual aspect of a strong sense of impact, breaks the user's conventional VR display in the visual aspect has a strong sense of impact, breaking the user's conventional viewing experience, giving users a bright new visual feast. 4, interactivity. VR software technology combined with hardware technology, can be realized through the realization of the motion capture and sensing, the user can simulate the environment within the object for the space to pick up objects like a random operation, and can get the simulation of the environment's natural feedback. For example, if you pick up a cup in the simulated environment, the cup can be picked up; if you push a car in the simulated environment, the car will move forward.
5. Perceptual. In the ideal state of the VR simulation environment, we can perceive all the perceptions of people in the real world, such as vision, hearing, touch, smell, taste, movement. For example, in the VR environment, you can see any real scene or even beyond the real world scene, you can shake hands with your girlfriend, embrace, you can smell the flavor of the snack street, you can taste Tibetan ice cream flavor, you can hiking, swimming, engage in the design of the VR technology is really mature, if you don't want to be in the real world, you can simulate a virtual world, the same in the virtual world, you can find All the fun. 6, conceptualization. In the VR world, many things that are impossible in reality can become reality, and you can create people, plants and animals, objects, environments and situations that don't exist in the objective world, and in such a world, people's ability to learn, cognitive ability, innovation and imagination will be enhanced like never before.7. Dissemination. the dissemination of VR is also based on the network and hardware carriers, and with the opening of the 5G era, VR's buffer, dissemination and download speed will reach the degree that can deceive the human brain, with the maturity of hardware technology and process, VR hardware will be more and more lightweight, the sense of immersion will be stronger and stronger, VR will realize online + offline all-round, multi-channel, three-dimensional dissemination, covering and penetrating into all aspects of people's life, work, socializing, entertainment, shopping, production, management and so on.8, autonomy. Interactivity is the role of the user in the VR virtual environment, the environment produces a natural response. Autonomy refers to the VR world also follow the laws of physics in the real world, such as Newton's three laws, gravity sensing.
Here's a brief history of the development of VR: 1. Conceptual period. 1935~1961, the science fiction book "Pygmalion's Spectacle" describes a VR glasses, the glasses include a full range of immersive experiences such as visual, tactile, olfactory, etc. This is the earliest VR concepts that can be traced back to the current history. 2. Budding period. 1962~1972. Restricted by technology and other factors, the prototype of virtual reality is very large. 1957, cinematographer Morton Heiling invented a simulation simulator called Sensorama, and applied for a patent for this technology in 1962, which is the virtual reality prototype, the first set of applicable virtual reality equipment appeared, and was later used in using virtual reality for Simulation of flight training.Sensorama is through the three-sided display to form a sense of space, it is immense, the user needs to sit on a chair to probe his head into the inside of the device to experience the immersion.3, accumulation period.1973 ~ 1989, in this stage VR virtual technology and theory gradually mature, the hardware device is getting smaller and smaller, the screen resolution is getting higher and higher, VR virtual reality helmet continues to progress and improve. 4, iteration period. 1990 ~ 2015, this stage of the most important breakthrough is to begin to look for and realize the landing application in a number of fields, which is the hottest to be counted in the VR tour
1995, Nintendo for the gaming industry and the launch of the Virtual Boy, which caused quite a sensation, but still no popularity because of the high cost of equipment, and The game screen, faults and other problems are not conducive to its development, so as to finally make the VR of this small outbreak of regret to end in failure, VR of a small outbreak after the death. After Nintendo, nearly 20 years, no company has dared to bring VR into the commercial field, until 2012 Kickstarter's crowdfunding model gave an opportunity to a newly established company Oculus, Oculus Rift fundraising amounted to 1.6 million U.S. dollars, and was later acquired by Facebook at a price of 2 billion U.S. dollars. Oculus directly brought the VR device down to $300 (about Rs. 1,900 or so, compared to the Sony head-mounted display HMZ-T3 at the same time, which was as high as about $6,000), which brought VR one step closer to the public's view. This kind of pro-people equipment pricing also laid the foundation for the outbreak of the technology. 5, the outbreak of the period. 2016 ~ now, thanks to the continuous popularization of the 4G network and WIFI, 5G network commercial advancement, with Oculus, HTC, Sony and other first-tier manufacturers for many years of dedication and hard work, the VR product has a more pro-people equipment pricing, a more powerful content experience and means of interaction, coupled with a strong capital With strong capital support and market demand, the entire VR industry has officially entered the growth period of content and application explosion.
After several years of efforts, VR has now been applied to almost every industry, such as VR+real estate, VR+education, VR+tourism, VR+games, VR+hotel, VR+restaurant, VR+home, VR+design, VR+factory, VR+military, VR+entertainment and so on. The global VR market capacity is expected to skyrocket to a trillion-dollar market by 2020! For the time being, the factors that determine the development and full popularization and application of VR virtual reality are as follows: 1, the volume and weight of VR hardware equipment. The VR helmet on the market now is relatively large, the weight is not light enough, the user travels to carry and wear inconvenient, affecting the popularity of VR hardware speed. The future volume of VR hardware may be lighter than the current sunglasses. 2, price. VR virtual reality can quickly enter the tens of thousands of households, the price must be the mass of users are easy to accept, and now on the market almost the same effect of the VR glasses in about 5000 yuan, for consumers this cost is not low. 3, experience. The resolution of the screen, smoothness, stability, buffer speed is insufficient to cause users to experience a sense of vertigo, serious will also cause vomiting and other discomfort. Therefore, whether the user can achieve the ultimate experience is an important factor in whether VR can be generally accepted by the market.
4, high-quality content output. the quality of VR content, high-quality content is constantly updated in order to maintain the VR market activity. Now the VR market lacks a lot of high-quality content, the category is not diversified enough, need a lot of VR talent to solve, the country has also introduced many support policies for VR talent to encourage VR talent entrepreneurial employment and R & D. 5, the establishment of industry standards. At present, the world engaged in VR hardware or VR content development companies, design standards and development tools are not the same, the production and output of hardware and content can not reach the industry-wide adaptation to match, but also affect the popularization of the VR industry development process. VR content developers and VR hardware producers if the establishment of a set of unified standards, will greatly accelerate the speed of development of VR. 6, the speed of the popularization of 5G network. 5G network can fully meet the VR open, VR, VR, VR, VR, VR, VR, VR, VR, VR, VR, VR, VR. The network can fully meet the speed of VR opening, switching, buffering and connecting. Here we briefly understand the 5G: What is 5G? 5G in many of the media is now being hyped up too much, in fact, 5G is not out of nowhere amazing technology, 5G is in 3G, 4G technology on the basis of the convergence of the development and re-propagation, "5G" in fact refers to an industry standard, that is, "the fifth generation of mobile communication technology". The "5G" actually refers to an industry standard, namely the "fifth generation mobile communication technology standard". So what are the benefits of 5G? Our usual concept is that 5G has faster internet speeds.1. Upload and download speeds. It is estimated that 5G download speeds are 1,000 times faster than 4G, and may exceed 10 Gbps! This allows you to download an entire HD movie in less than a second, but even the most conservative is 50 to 100 times faster than 4G. 5G can provide tens of megabits per second of data rates to thousands of users at the same time, and dozens of workers in the same office building with a minimum of 1 Gigabit per second of data rate. In the 4G network era, the phenomenon of disconnection caused by a large number of people will no longer exist. 2, low latency. Latency is the time it takes for the network to respond to a request, for example, you may be trying to play a song or video or load a website and it has to respond before it starts to load, which can cause a slight but perceptible delay and has more of a headache for the impact of online gaming as there is a new response time for each input. On 3G, these response times are typically about 120 milliseconds, on 4G they are less than half that, between about 15 and 60 milliseconds, and the 5G response time will drop to just 1 millisecond, which will be completely imperceptible.3. High performance. 5G network communication technology applications under the 5G network in different scenarios are able to carry out very stable transmissions, and are able to adapt to a wide range of complex scenarios, and will not cause transmission times to increase due to the complexity of the working The complexity of the scene of the environment will cause the transmission time to be too long or unstable transmission, which will greatly improve the efficiency of the staff.4, low power consumption. The acceleration of network speed will make your cell phone more power-saving. With the chip, screen, and battery technology continues to upgrade, cell phone range will change from quantitative to qualitative change, in the near future, charging treasure this magical species or will disappear. 5, high capacity. 5G can be realized so that cell phones, computers, wireless capacity, network speed if you can get to 10G per second later, we have no need for any memory card, hard disk and so on, in the future you no longer need to envy to be able to afford the 512GB capacity iPhone X dirt. 512GB capacity iPhone X tycoon, through the cloud access to data as fast and convenient as local browsing, that is, we usually hear the "everything in the cloud".
So what changes will the development of 5G bring in the future?1. VR virtual reality immersive experience will become popular. With the development of technologies such as VR and AR, 5G's unparalleled data capacity, speed and low latency will directly realize a new generation of immersive entertainment.VR games will be more realistic, we are really in the scene, do not need to rely on the hardware manipulation, entirely by their own hands, feet, body movements to achieve the operation; VR live broadcasts and VR film and television to achieve "to the scene! VR live broadcast and VR film and television to achieve "to the scene" of immersive participation in it; the sale of real estate, housing, exhibitions, etc. do not need to go to the scene, can be realized through VR immersive experience; VR shopping no longer need to browse the same as today's monotonous, boring, cold web pages, but without leaving home in the home can be through the VR to the stores, streets, shopping malls, easy to shop, interaction, shopping; in the VR virtual scenes In the VR virtual scene, we can fall in love with our favorite goddesses in close proximity. 2, driverless and intelligent transportation. In the 4G era, the long delay, will let the driverless cars and airplanes in the unexpected situation, may not be able to react in time and cause accidents, and the low delay of 5G, so that the driverless reaction speed than human beings, that is to say, 5G popularization of the time, the driverless driver than the artificial driving safer and more reliable. We may be the last generation of people who can drive vehicles, and future children won't need to learn to drive or take a driver's license, and traffic jams will be a thing of the past under the dispatch of a unified central processing system. The system will plan the optimal route for each vehicle based on the cars and pedestrians on the road. Traffic accidents will be greatly reduced. In addition, there will never be the so-called drunk driving again in the age of 5. 3. Artificial Intelligence Explosion. Artificial intelligence, that is, we usually say that the robot, the future contains a broader meaning, artificial intelligence on the instant response and deep learning requirements are very high, 5G brings high speed, high capacity and low latency, all repetitive labor, can be mastered through the depth of the big data learning technology, are likely to be gradually replaced by artificial intelligence. In the next 10 years, the work replaced by robots will account for half of the existing work, artificial intelligence will be the greatest revolution in the history of mankind, and this revolution is now in the outbreak of the commercial layout before the competition stage.
4, the Internet of Things. We usually say the Internet of Everything, now the smart home belongs to the primary stage of the Internet of Everything. 5G information transmission speed and storage efficiency will directly push the Internet of Things to take a qualitative leap. In the future, every object in the world will be connected together, and each object will have one or more chips for collecting information, transmitting information or receiving instructions. We will be able to track the growth of every apple and kiwi and know exactly where our delivery has arrived. We no longer need to look all over the house for our keys, combs and slippers, and we don't have to worry about our children or elderly people wandering off, we just need to locate them. We can lie in bed and control all the appliances without having to look for the remote control. To know what dishes are still in the refrigerator, you just ask the voice assistant directly. When you go to the supermarket to buy something, you no longer need a cashier, you take something directly out of the door on the line, the chip will automatically transmit the purchase information to the central processing system, in your account to deduct the appropriate amount. Unmanned convenience stores and unmanned vending machines will be everywhere.
5, other aspects. 5G's arrival will bring disruptive changes in various fields such as education, healthcare, socialization, military, etc. Many changes we can't imagine now. This shows that 5G + VR will be the best combination of future development, now a very popular saying is: 1G era, can only listen to the sound; 2G era, look at the text; 3G era, look at the picture; 4G era, look at the video; 5G era, look at the VR.
So, for the ordinary entrepreneurs who want to engage in the future of trendy entrepreneurial projects, in the end, how to choose and how to land it? For ordinary entrepreneurs, want to seize the future trend for entrepreneurship, must grasp the most critical point: landing. Landing is to be sure to choose the right one for yourself, such as 5G research and development, which is like Huawei, such as strong financial and technical strength of enterprises to do things, not ordinary entrepreneurs can do, for example, unmanned, this is a need to invest billions of dollars and a large number of technical personnel, countless trials to land a huge project, and there is a risk of failure, is not an ordinary entrepreneurial work can be accomplished, the Internet of Things, not to mention, chips are not the same as the future trends. Internet, not to mention, the chip is not something that our ordinary entrepreneurs can develop and manufacture. Therefore, for ordinary entrepreneurs, the choice of VR field of entrepreneurship is more grounded, and the VR field is divided into two large modules, one is VR hardware, one is VR content. VR hardware, in turn, includes VR hardware research and development, VR hardware production, VR hardware sales, etc. VR hardware research and development and production, our ordinary entrepreneurs do not have cutting-edge technology, no factory and production experience, not good to do. Then, ordinary entrepreneurs want to engage in VR hardware entrepreneurship, can only do sales, rich take a VR glasses brand agent store channels, do not want to do channels on their own to rent a venue to open a VR experience hall, the funds are not enough can only do VR hardware retail. I do not recommend that we touch the hardware (except for the family has a mine or a strong channel network, political and business relations), at least in 2019 to the first half of 2020 do not need to get involved in a large number of, because to do the VR hardware face investment, pressure on the funds, experience is not good, rent is high, profits are low, slow to return to the shortcomings of capital, etc., if the ordinary entrepreneurs can not grasp the upper reaches of the resources, it is even more laborious but can not make much money. vr content. Divided into VR games, VR industry customization, VR video, VR live, VR panorama, etc. VR game development, generally need to have a more professional VR technical team; VR industry customization in addition to the need to have a professional VR technical team, but also have a wealth of government or business, educational resources, because you must know what they need to directional development; VR video, on the one hand, the high cost of the equipment. On the one hand, has not yet been a large number of application scenarios, a lot of half a year does not open;
VR live broadcast, the need to have a traffic platform, live broadcast team, the team needs to have the technology, planning, operation, including the business model design and landing; VR panoramic, has been widely used in various physical industry, and the investment is relatively low, the market space is large, the panoramic industry standards have also been formed, including Baidu, Tencent, Ali, Ctrip and other platforms have opened the interface, the market application scenarios and marketing programs have matured, the business model is also very clear, the profit margin is also relatively large, the future development potential, is the most suitable for the startup entrepreneurial direction.
People who suffer from not having a lot of money, not having rich human resources, not having entrepreneurial experience, want to grasp the future, VR panoramic entrepreneurial project is undoubtedly the best choice. Its investment is profitable, quick return, simple operation, low difficulty in starting, no need for a team, etc. favored by young entrepreneurs!
In 2017, four college students in Chengdu did VR panorama graduated from the 5 million investment, worth millions! Seize the opportunity to get the first bucket of gold in life! The topic of 5G + VR first chat here, I hope to help you. Next will continue to update on the method of entrepreneurial success, experience and entrepreneurial failure, experience, lessons learned, for entrepreneurial people in the entrepreneurial road less detour to do a good job sharing.