-The Coca-Cola Company dominates the soft drink market in China, with Coca-Cola's range of products being the most popular soft drinks in the Chinese market, and its share of the carbonated drinks market in China exceeding 52%.
-Coca-Cola has been actively promoting the localization process. Currently, all the concentrates used in China's Coca-Cola bottling plants are manufactured in Shanghai, and 98% of the raw materials are sourced locally in China at a cost of US$800 million per year.
-The Coca-Cola system has invested US$1.2 billion in China since its return in 1979. By 2004, it had 29 bottling companies and 32 plants in mainland China.
-Current annual per capita consumption of Coca-Cola products in China: 12 bottles (8 ounces or 192 milliliters per bottle).
-Current Coca-Cola China system employees: about 20,000. 99% of the employees are local Chinese.
-Coca-Cola is one of the most famous international brands in China, and was voted the most popular beverage in China for the eighth consecutive year in 2003, according to an independent and authoritative Chinese consumer survey.
-The Coca-Cola China system has donated more than RMB 50 million to support numerous national and regional social causes in China.
Bottling Partners
Coca-Cola's bottling partners in China are:
-China Cereals, Oils & Foodstuffs Import & Export (Group) Co.
A large state-owned enterprise group under the direct administration of the State Council, Coca-Cola China has been listed in the Fortune 500 Global Enterprises list for nine consecutive years. Fortune 500 Global Enterprises.
- Kerry Group One of Asia
s major business groups with bottling operations mainly in central, northern and southwestern China.
- Swire Pacific
A company with extensive commercial experience and diversified operations in Asia, mainly in Southern China.
Socio-economic benefits:
A recent study conducted by Peking University, Tsinghua University and the University of South Carolina, USA, shows that The Coca-Cola Company and its factories support more than forty-five thousand employment opportunities in China, and directly or indirectly increase profits and taxes by RMB 1.6 billion per year in the central and local tax authorities. Through the multiplier effect, it adds 30 billion RMB to the Chinese economy each year. In addition, the company has established a large independent supplier and sales network, introduced the latest marketing and management strategies, driven the development of a large number of related enterprises, and enabled some state-owned enterprises to reform and strengthen competition.
Contributions of the Coca-Cola system to the community
Education:
-Since 1993, The Coca-Cola Company and its bottling plants have donated more than US$5 million to the Hope Project, building 56 Hope Primary Schools and 100 book libraries, as well as 30 e-learning centers and 56 multimedia classrooms in China.
-In 1999, Coca-Cola China, together with domestic bottlers***, donated 8 million RMB to launch the Coca-Cola First Generation Scholarship Program for Rural College Students in conjunction with the China Youth Foundation, which provided 678 college students in mountainous and remote areas with the opportunity to receive a college education. In 2003, Coca-Cola started a new four-year scholarship program for 547 rural students from 37 universities. Coca-Cola will also continue to fund a portion of graduating first-generation rural college students to pursue graduate degrees.
-The Coca-Cola Company and Fudan University in Shanghai have jointly established a business management program to train senior management personnel at each plant with the help of the university's professors and facilities.
-In addition to Project Hope, Coca-Cola further provided assistance to needy college students in 1997 to solve their difficulties in paying tuition fees. The benefited college students will then go to the Hope Primary School to impart knowledge and skills.
-In 2000, Coca-Cola donated 2 million yuan to the China Youth and Teenagers' Foundation to support the "Green Hope Project to Protect the Mother River". The company planted one million forests in the suburbs of Beijing and subsidized the drilling of six water wells to help improve the drought-stricken environment in the area.
-In 2001, The Coca-Cola Company initiated the Network Learning Center Program, donating RMB 3.5 million to the China Youth Foundation to set up 30 Coca-Cola Network Learning Centers and 56 multi-media classrooms in China, which enabled 10,000 students from impoverished areas to enjoy digital education, narrowing the gap between the "Coca-Cola" Network Learning Centers and the "Coca-Cola" Network Learning Centers in developed areas. This has narrowed the "digital divide" between young people in poor areas and those in developed areas.
-In September 2002, Coca-Cola donated 140 junior high school hopefuls in 26 regions nationwide, enabling children in these impoverished areas to continue their education.
-In January 2003, Mr. Chen Qiwei, Chairman of Coca-Cola China Limited, was awarded the "Mother River Award" by the Chinese government in recognition of Coca-Cola's contribution to regional environmental protection.
-In 2004, Coca-Cola built four more Coca-Cola Hope Primary Schools in Inner Mongolia, Jilin and Hunan
Sports:
-The Coca-Cola Cup National Youth Championships have helped to promote many top soccer players in China, and have become the most important tournament for China's youth soccer.
-The "Coca-Cola - One Foot in the Door" soccer training program has trained more than 1,000 youth soccer coaches over the past 10 years since its inception in China in 1986, enabling nearly one million children to receive advanced technical training.
-Coca-Cola has been a full sponsor of China's national soccer teams at all levels since 2001, including the men's and women's national teams, the national junior teams of all age groups, and the national Olympic team. Coca-Cola has become the official carbonated beverage of national teams at all levels. For the first time, the national team will be able to develop in a guaranteed, orderly and scientific manner, and will have sufficient training for the 2002 World Cup.
-To commemorate the birth of the IOC and the Olympic Spirit, Coca-Cola China Limited and the Chinese Olympic Committee have been organizing the Olympic Day Run in China for 15 consecutive years since 1987.
- At the 1992, 1994, 1996, 1998, 2000 and 2002 Olympic Games and Winter Olympics, Coca-Cola and the Chinese Olympic Committee*** worked together to select
In 2002, Coca-Cola selected 21 youth representatives nationwide to serve as flag bearers for the 2002 FIFA World Cup, the first time to escort China's national flag at a World Cup game.
-In 2004, Coca-Cola, as one of the main sponsors of the Athens 2004 Global Olympic Torch Relay, selected 42 torchbearers and 9 runners to participate in the Beijing Torch Relay on June 9, which was an unprecedented Olympic Flame Relay that spanned 5 continents and went through 33 cities in 27 countries.
-In September 2004, Coca-Cola partnered with the NBA to bring the original NBA Carnival to Guangzhou, Shanghai and Beijing, creating a new wave of NBA basketball fever and stirring unparalleled basketball enthusiasm among Chinese basketball fans.
-In September 2004, Coca-Cola sponsored Formula 1TM, the first Formula 1 race to land in China, bringing the unique experience of extreme speed and coldness to tens of thousands of consumers and fans.
The Coca-Cola Company in China
In 1927, the first bottling plants were established in Shanghai and Tianjin, and another in Qingdao in 1930.
1948 Shanghai bottling plant becomes the first plant outside the United States to sell more than one million cases per year.
1979 Coca-Cola returned to China immediately after the restoration of diplomatic relations between the United States and China, making it one of the first international brands to do so. The first 28,000 cases of bottled and canned beverages were shipped from Hong Kong to Guangzhou, Shanghai and Beijing.
1980 The first bottling plant of Coca-Cola China system was built in Beijing.
1981 The second bottling plant was built in Guangzhou.
1982 The first FIFA/Coca-Cola soccer training course was held.
1983 Construction of Xiamen bottling plant begins.
1984 With the completion of the Xiamen plant, Sprite and Fanta products are launched.
1985 The first joint-venture bottling plant in Zhuhai started production.
1986 Construction of Shanghai bottling plant begins.
The first FIFA/Coca-Cola "One Foot in Front of the Door" soccer coaching program was held in China, led by FIFA senior lecturer Jalalahan. In the 10 years since then*** more than 1,000 youth soccer coaches have been trained, benefiting more than 1 million young people.
1987 The Nanning and Dalian bottling plants go into operation. The Coca-Cola Company sponsors the Sixth Chinese National Games in Guangzhou.
1988 The first Coca-Cola concentrate plant opens in Shanghai.
1989 Coca-Cola celebrates the 10th anniversary of its return to China with the opening of plants in Nanjing and Hangzhou.
1990 Tianjin plant opens. The Coca-Cola Company sponsors the Asian Games in Beijing.
1991 Hainan plant opens.
1992 Launch of the first commercial in China, "The Coca-Cola Hour".
1993 The Ministry of Light Industry approved the establishment of 10 new factories.
1994 Coca-Cola China announced its sponsorship of Project Hope, which has built 56 Hope Primary Schools, 100 Hope Bookstores and 20 Hope Online Schools.
1995 Wuhan, Xi'an and Shenyang plants went into operation.
1996 Zhengzhou and Harbin plants started production.
Donated RMB 10 million to the Shanghai Education Commission for a five-year program to support the development of education in Shanghai.
1997 Qingdao plant went into operation and the first plant to produce non-carbonated products went into operation in Dongguan, Guangdong Province.
1998 Hefei and Taiyuan plants started production.
1999 On the 20th anniversary of Coca-Cola's return to China, a new plant in Beijing with an investment of US$38 million was inaugurated, and the Chengdu plant was put into production.
Coca-Cola China donated 8 million RMB to launch the "Scholarship for First-Generation Rural College Students" to help first-generation college students in remote mountainous areas to complete their college education.
2000 The headquarter of Coca-Cola (China) Beverages Limited was moved from Hong Kong to Shanghai. The Kunming plant went into operation in March.
2001 Coca-Cola fully sponsored Team China and assisted the Chinese men's soccer team to reach the final round of the World Cup for the first time in its history, and on July 13th, the night of Beijing's successful bid for the Olympic Games, Coca-Cola launched the commemorative can of the successful bid for the Olympic Games.
The Coca-Cola Company sponsors the 9th China National Games in Guangzhou.
2002 The Changsha plant went into operation in July.
2003 China became the fifth largest market for Coca-Cola globally and won the Woodruff Award, the Coca-Cola System's global best market award.
2004 The foundations of Lanzhou, Chongqing, Zhanjiang and Huizhou plants were laid. The Jilin plant was officially opened. Coca-Cola celebrated the 25th anniversary of its return to China. Coca-Cola, as one of the main sponsors, sponsored the 2004 Athens Olympic Torch Relay held in Beijing on June 9, and selected outstanding Chinese representatives Jackie Chan, Pu Cunxin and Sun Wen to participate in the torch relay held in Thessaloniki, Greece. Coca-Cola sponsored the Formula One Shanghai and the China Open tennis tournament, which were held in China for the first time.
Product Lineup
-Coca-Cola - Sprite
-Vanilla Coca-Cola - Sprite Ice Mint
-Diet Coca-Cola - Sprite Spicy
-Lemon Diet Coca-Cola - Finest
-Meridian Fruit Oranges - Purelled
-Awakening - Sky & Earth Mineral Water
-Cooler - Water - Ice Dew Pure Water
-Nestlé Iced Tea - Ice Dew Pure Water
-Nestlé Coffee - Tea Research Workshop
-Sunshine
-In 1996, Coca-Cola launched its first juice brand for the Chinese market, "Heaven and Earth". The "Heaven and Earth" juices were produced specifically for the tastes of Chinese consumers. "Tea products and mineral water were launched in 1998 and 1999.
-Through technical guidance, Coca-Cola's joint venture in China, Tianjin Jinmei Beverage Company, successfully produced a wide range of high-quality "JinmeiLe" beverages and mains in 1990 in cooperation with the China National Light Industry Council (CNLIC).
-In August 1997, The Coca-Cola Company launched six fruit-flavored carbonated beverages under the brand name of "Eye-catching", including Watermelon, Orange, Coconut, Pinkberry, Peach and Raisin.
-In 2001, Coca-Cola launched its pure water brands in China, including Aqua and Ice Dew, as well as the sports drink Purell and the juice drink Kool.
-In 2002, the lemon-flavored tea drink Nestle Ice Tea was launched.
-In 2003, Sprite Ice Mint was launched.
-In 2004, "Tea Research Workshop" and "Minute Maid Fruit Orange" were successfully launched.
-In 2005, the company launched vanilla-flavored Coca-Cola, ginger-flavored Sprite and Nescafe, a ready-to-drink coffee drink.