Market research report can be divided into three parts to describe, first you can describe the purpose of the research, the second can describe the main content of the research what, the third can describe the results of the research.
Market Research Report Format Example Part 1:
I. The format of a market research report is generally composed of: title, table of contents, overview, body, conclusions and recommendations, annexes and other parts.
(I) title
The title and the date of the report, commissioned by the party, the investigating party, should generally be printed on the title page.
On the title, generally to be in the same page with the title, the unit under investigation, the investigation is clear and specific, such as & lt; on the home appliance market in Harbin City survey report & gt;. Some investigation reports also use the form of positive and sub-title, the general title to express the theme of the survey, the sub-title specifically indicates that the investigation of the unit and the problem. For example:<Consumers in the eyes of the <Straits Metropolis Newspaper>_<Straits Metropolis Newspaper>Readership Research Report>.
(II) Table of Contents
If the content and number of pages of the research report are more, in order to facilitate the readers to read, the main chapters and appendices into which the report is divided should be listed in the form of a table of contents or an index, with the title, the relevant chapter number and page number, and in general the table of contents should not be more than one page in length. For example;
Table of Contents
1, survey design and organization and implementation
2, a brief introduction to the composition of the survey respondents
3, a brief introduction to the main statistical results of the survey
4, a comprehensive analysis
5, a summary of data and information
6, appendices
(III) Overview
Overview Mainly describes the basic situation of the subject, it is in accordance with the order of the market research topic will unfold the problem, and describe the original information on the investigation of the selection, evaluation, make conclusions, make recommendations on the principles and so on. Mainly includes three aspects:
First, a brief description of the purpose of the survey. That is, a brief description of the origin of the investigation and the reasons for commissioning the investigation.
Second, a brief description of the survey object and survey content, including the survey time, place, object, scope, survey points and questions to be answered.
Third, a brief introduction to the methodology of the survey research. Introduction to the methodology of the survey research, help to make sure that the results of the reliability of the survey, so the methods used to make a brief description, and explain the reasons for the choice of method. For example, whether the sampling method or the typical survey method, the field survey method or the clerical survey method, these are generally the methods used in the survey process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis, cluster analysis and other methods should be briefly described. If there are many parts, there should be a detailed technical report of the work to explain the supplement, attached to the final part of the market research report in the annex.
(D) body
The body is the main part of the market research report. This part must accurately articulate all the relevant arguments, including the question to lead to the conclusion, the whole process of argumentation, analyzing and studying the problem of the methodology, there should also be available for decision-makers in market activities for independent reflection on the results of the investigation of all the necessary market information, as well as analytical comments on the situation and the content of these.
(V) Conclusions and Recommendations
Conclusions and recommendations are the main purpose of writing a comprehensive analytical report. It consists of a summary of the main elements presented in the introduction and the main body, suggesting how to make use of the measures that have proved to be effective and options and recommendations for solving a specific problem. The conclusions and recommendations should correspond closely to the discussion in the main part, and should not present unsubstantiated conclusions or arguments without concluding remarks.
(F) Annex
Annex refers to the body of the research report can not contain or did not mention, but with the body must be attached to the part of the description. It is the body of the report to supplement or more exhaustive description. Including data summary tables and background material and the necessary background material and the work of the technical report, such as for the investigation of the sample selected details and copies of documents used during the investigation, and so on.
Second, the content of the market research report
The main content of the market research report are;
First, explain the purpose of the survey and the problems to be solved.
Second, introduce the market background information.
Third, the method of analysis. Such as the sampling of samples, data collection, organization and analysis techniques.
Fourth, research data and its analysis.
Fifth, presenting an argument. That is, to set out their views and opinions.
Sixth, argue the basic reasons for the points raised.
Seventh, propose suggestions, programs and steps that can be taken to solve the problem.
Eighth, predict the risks that may be encountered, countermeasures.
Market Research Report Format Sample Part II:
Quantitative Items
1, Questionnaire Design
Mayi Tenchen, based on many years of practical experience, has formulated a professional questionnaire design template, which ensures that the researcher's design is comprehensive and practicable.
On the other hand, Meiyi T&C researchers adjust the survey outline or questionnaire according to the purpose and content of the study, the outline or questionnaire is submitted to the client for modification or *** with the discussion, and multiple trial interviews are conducted, and the questionnaire is modified by Meiyi T&C researchers for the client's final confirmation.
2, project training
On a regular basis, before accepting any project, all interviewers must undergo a rigorous and in-depth basic training, the purpose is to enable them to understand the principles and importance of sampling methodology, research methods of operation, interviewing skills, including questioning and follow-up skills. Interviewers will be asked to conduct mock interviews and will be given guidance until they are satisfied.
For each specific project, the interviewer will receive detailed training on the questionnaire and the specific requirements of the project, and a trial interview will be arranged.
Project training, trial interviews and trial interview summaries will ensure that each interviewer has the same understanding of the questionnaire and learns the necessary interviewing skills.
3. Trial Interviews and Access Control
More than 10 trial interviews will be conducted before the project is officially launched to ensure that interviewers are familiar with the questionnaire process.
The interviewer will strictly follow the requirements of the supervisor, if it is a new interviewer the supervisor will accompany 1 household.
The client can accompany the interviewer to visit the household in the field or come to observe the street visit.
After each interviewer has completed a visit, the Supervisor will call everyone together to summarize the visit.
At the end of each day's visit, the Supervisor will keep a tally of the progress of the project, and we can provide a daily progress report if requested. Usually we provide a half-weekly program progress report that includes the number of people we contacted and the success of the visit, or a breakdown of the number of people in a particular category (depending on the client's requirements).
4. Questionnaire Review
It is the responsibility of the Project Supervisor to read and review 100% of the completed questionnaires to ensure that there are no problems with the interviewer's understanding of the questionnaire, and that if there are any problems additional interviews and corrections will be made at any time.
Additionally, Meiji Tianchen has a quality control department that is independent of the interviews and is responsible for reviewing the questionnaires. 40% of the questionnaires are re-examined, 20% in the field and 20% by phone, to ensure the completeness of the questions and the quality of the questionnaires. If there is any doubt about the quality of the 40% of the questionnaires, we will increase the percentage of random checking. If an interviewer is found to be of questionable quality, we will void his/her questionnaire and have other interviewers make up an equal number of interviews, and any losses incurred will be borne by Meiyi T&C. If the interviewer has serious cheating behavior, he/she will be dismissed from the company.
5. Coding and Data Analysis
30%-50% of the open-ended questionnaires will be used to prepare the code list. All codes will be reviewed twice by the coding supervisor to ensure the correctness of the open questions.
The audited questionnaires will be handed over to the data processing department in a timely manner. Meiji Tencent has specialized data software to enter the data twice to ensure the correctness of the entered data. The data will be further cleaned to ensure its logic and consistency. When problematic answers are found, colleagues in the data department will find out the questionnaire and return it to the supervisor of the visiting department for a return visit.
6, the principle of confidentiality
MaxTrend will keep all the information of customers confidential. Without the customer's permission, we will never disclose the information about the project to a third party.
Qualitative project - symposium as an example
1, research and design preparation
Based on the characteristics of the client's industry, select the appropriate experienced symposium presenter.
Research and design of symposium outline/and process, and submit it to the client for discussion.
2. Preparation for the implementation of the project
Confirm the conditions of interviewees/groups/special quotas/fields/times/other project requirements with the project manager.
Appointment control:The standard meeting of 8 people should be booked to 10-12 people, and the number of appointments for the same interviewer should not be more than 1.
2-3 days before the meeting there is a program supervisor who personally distributes the invitation letter and checks that all the equipment is functioning properly.
Screening and confirmation of meeting recorders and training.
3. Meeting site
Commissioning of equipment and venue setup.
After the interviewees arrive at the meeting, they are screened again and the 8 most suitable ones are selected for the official meeting.
After the interviewees enter the meeting, the background information of the interviewees will be filled out and handed over to the client, the host, and the recorder.
Ensure that the recording/translation/audio-video recording (tape change) is done.
After the meeting, hand out gifts, give thanks, and clean up the meeting place.
4. Post-meeting work
Organize recordings/meeting minutes/other materials to be sent to clients.
All information is filed
Meiyi Tianchen has perfect market research models for each step of marketing management. These models can maximize the solution to the decision-making problems faced by clients, and provide a complete and comprehensive research template for Meiji Tencent's researchers.
Maxitron's researchers believe
1. Researchers should first assess the information needs of clients in making a certain decision.
2. Researchers must provide objective information that can be used directly in decision making.
3, the researcher must work with the client to define a decision on a relevant issue based on what the information reflects.
4, the researcher must also work with the client to finalize the decision.
Mayi Tianchen--More value-added services
In short, our company is willing to use its own in-depth professional knowledge, good reputation in the industry, and the "heart for customer service" business philosophy, to provide value-added services for customers who trust us, and to accompany our growing customers. In short, our company is willing to use its own deep professional knowledge, good industry reputation and "heart for customer service" business philosophy, to provide value-added services for customers who trust us, and accompany our growing customers together **** new glory.
Market Research Report Format Part III:
<2014 Mining Cement Market Research Report> with rigorous content, informative data, intuitive charts and graphs to help you accurately grasp the regional consumption segments of Mining Cement products, and correctly formulate corporate competitive strategies and investment strategies.
This report integrates the data resources of many authoritative organizations and expert resources, and extracts the refined and truly valuable intelligence from a large amount of data, and combines the environment in which the product is located, and studies and analyzes the product from multiple perspectives, such as theoretical to practical, macroscopic and microscopic, etc., and strives to achieve the unity of foresight, practicability and feasibility in its conclusions and opinions. Our main data from the National Bureau of Statistics, the National Information Center, the General Administration of Customs, the relevant industry associations and other industry authoritative professional research institutions, as well as our center's field research.
This is the Junliu Industrial Research Institute after market research and data collection, by a team of experts over a period of one year crafted. It is one of the important decision-making bases for industry enterprises, related investment companies and zhèngfǔ departments to accurately grasp the industry development trend, gain insight into the industry's competitive landscape, avoid operational and investment risks, and formulate correct competition and investment strategy decisions, which is of important reference value!
Table of Contents
Chapter I Overview of Mining Cement Industry
Section I Industry Introduction
Section II Product Development History
Section III Current Industrial Policies
Section IV Industrial Life Cycle of Mining Cement
Section V Degree of Competition of the Mining Cement Industry Market
Chapter II Mining Cement Production Survey
Section I: Domestic Production Statistics
I: Product Composition
II: Production Statistics
Section II: Geographic Output Structure
Section III: Market Concentration of Enterprises
Section IV: Production Costs
Section V: Recent Investment in Mining Cement Projects
Section VI: Investment in Mining Cement Projects
Section III: Mining Cement Consumption
Section VII: Mining Cement Consumption
Chapter III Consumption Survey of Mining Cement Products
Section 1 Consumption Survey of Products
Section 2 Price Survey of Mining Cement Products
Section 3 Consumption Group Survey
One, Consumption Group Composition
Two, Consumption Characteristics of Different Groups
Three, Downstream Consumption Market Demand Scale Survey
Section IV Consumption Regional Market Research
Section V Brand Satisfaction Survey
One, Brand Structure
Two, Brand Geographical Difference Survey
Three, Brand Satisfaction
Section VI Channel Survey
One, Analysis of Sales Channels (Tight, Loose, Main Channels, etc.)
Second, Composition of Consumption Places< /p>
Chapter 4: Research on Import and Export Market of Mining Cement Products
Section 1: Import Market
I. Import Product Structure
II. Import Geographic Pattern
III. Import Volume and Value Statistics
Section 2: Export Market of Mining Cement Products
I. Export Product Structure
II. Geographical Patterns
III. Export Volume and Value Statistics
Section III: Import and Export Policies of Mining Cement Products
I. Trade Policies (Dumping and Anti-dumping)
II. Tariff Policies (Preferential or Restrictive)
Chapter V: Typical Enterprises and Brands Survey
Section I: Enterprises I
I. Company Profile
II.
Second, Product Composition
Third, Production and Sales Statistics
Fourth, Recent Development Plan
Fifth, Regional Pattern of Product Launch
Second Section, Enterprise II
One, Company Profile
Two, Product Composition
Third, Production and Sales Statistics
Fourth, Recent Development Plan
Second Section, Enterprise II
One, Company Profile
One, Product Composition
Three, Production and Sales Statistics
Fourth, Recent Development Plan
V. Regional pattern of product placementEnterprise III
I. Introduction of the enterprise
II. Composition of the product
III. Statistics of production and sales volume
IV. Recent development plan
V. Regional pattern of product placement
Chapter 6: Consumption survey of key cities
Section I. City I
I. Product Brand Structure
II. Consumer Group Composition
III. Consumption Channel Composition
IV. Price Trend
V. Product Satisfaction Survey
Section II, City II
I. Product Brand Structure
II. Consumption Channel Composition
Fourth, Price Trend
Fifth, Product Satisfaction Survey
City Three
One, Product Brand Structure
Two, Consumer Group Composition
Third, Consumption Channel Composition
Fourth, Price Trend
Fifth, Product Satisfaction Survey
City Two
One, Consumption Group Composition
Fourth, Price Trend
Fifth, Product Satisfaction Survey
II. Market Volume
III. Consumption Patterns
IV. Development Trends
Section II Segment II
I. Product Application Characteristics
II. Market Volume
III.
I. Product Application Characteristics
II. Market Volume
III. Consumption Patterns
IV. Development Trends
Chapter 8: Upstream and Downstream Market Research of Mining Cement Market
Section 1: Raw Material Market
I. Composition of Upstream Raw Materials for Mining Cement
II. Domestic Production and Sales
III.
Three, raw material price trends
Four, the supply of the main supply enterprises
Five, industrial policy
Section II Consumer Market
One, the composition of the consumer market of mining cement
Second, the structural changes in the consumer market of mining cement
Three, the downstream market of mining cement-related policies
IV. Consumption of Major Consumption Groups (Enterprises)
Section III Industry Chain Operation Analysis
I. Analysis of Mining Cement Industry Environment
II. Analysis of Upstream and Downstream Relevance
Section IV. Forecast of Mining Cement Industry Development Prospect
Chapter 9: Huajing's Exclusive Conclusions and Strategic Recommendations
Section I: Main Conclusions and Opinions
Section II Exclusive Strategic Recommendations
I. Macro Industry Perspective
II. Micro Enterprise Perspective
The above is what I have shared today, I hope it can help you.