People should be united with the market, and become the SBU that creates the market.
Direct marketing in place, direct shipping in place, is the basis for realizing the "unity of man and bill"; only on the premise of direct marketing in place, can be sent directly in place.
Positive cash flow is the air of business survival, profit is the blood of business survival, no positive cash flow, the enterprise will suffocate.
- Why do we need to realize the "human single integration"? This is the requirement of the times: only if everyone is responsible for the market and realizes the unity of speed and accuracy, the enterprise can survive. This is also the requirement of competition: there is no way out of imitation, only everyone to play their own innovation potential, in order to exceed the target.
- What is the purpose of "One People, One Order"? Not in the form of a bar code to link people and orders, but by linking people and orders, to stimulate the potential of each person to tap the resources of the market.
"People and orders" is the whole process model. "People and orders" throughout the enterprise operation of "create orders", "get orders" and "execution of orders" The whole process of "Create Order", "Get Order" and "Execute Order".
The goal of "Human Order Integration" is to "create a world famous brand of Haier". To promote the Haier model of "human order integration" in order to achieve zero distance from the user, sales of zero inventory, zero overdue accounts receivable, to achieve the price, profit, the volume of comprehensive optimization of the market objectives.