What is the meaning of "one-stop service" (one

Due to cultural differences, many simplified terms are difficult for Chinese people to understand. For example, Caterpillar's "one-stop service" and IBM's "total solution" always give people a confused feeling, no matter whether they are reported externally or publicized internally. The essence is system sales service. Different from traditional sales, system sales service is a new concept of modern marketing. It not only provides product sales, but also provides related technical services, repair and maintenance services, use of training services, financial and insurance services and other services. The purpose is to expand sales and value-added from the service. What kind of service is so great? In fact, it is not complicated, that is, leasing into their modern marketing system, so whether it is rich customers or no money customers; want to buy new equipment or want to buy second-hand equipment customers; want to lease or installment customers; want to repair or want to sell the existing equipment customers; operators and no operators of the customer can be solved here. One-stop service" store can be based on the specific circumstances of the enterprise, to help enterprises "overall solution" to the needs of the enterprise, through the system services, eat all the service revenue. This approach has a great deal of lethality to competitors. If there is no second competitor with the same concept and strength to participate in this industry will soon form a monopoly. Because our customers like this kind of service, like this kind of professional division, they only need to care about their own business, the rest is left to the most professional service company to handle. This is one of the key trends of the new economy. Selling products. If a company only knows how to sell their own products, but can not provide financial, maintenance, operation and other services, it will certainly not be able to sell the "one-stop service" such as business. Because their sales approach is: traditional + credit sales, not only the sale of new equipment but also the sale of refurbished equipment, used equipment, more than you have several means and market sales areas. Selling services. The general enterprise sells the product is not willing to be in the pipe. Three packages, after-sales service, etc. are carried out under duress. But the "one-stop service" store not only sells products, but also sells services. These services include not only repair and maintenance, but also leasing services. Even if there is no cash to buy the enterprise, as long as the use of this equipment can produce benefits, can be used immediately, the first to occupy the market, expanding the manufacturer's market share. Getting the revenue in addition to repair and maintenance service fees, leasing service fees, operating fees, equipment refurbishment fees, and financial service fees. If there is no financial services, it is difficult to control the use of units in the manufacturer's store service maintenance outlets service, with this means can monopolize the maintenance, monopolize the market, monopolize the price. It is also possible to monitor the direction of the equipment. Through the flow of equipment, discover new potential markets. Sales concept. If there are no more than one "one-stop service" service store for the manufacturers, then its power is still not played out. How much effort and expense would it take to set up a number of such stores in China? If this business philosophy is packaged into product sales, the establishment of chain stores, invested by local people in accordance with the manufacturer's rules of operation, not only to save publicity and operating costs, but also to expand the market, another management fee. Sales standards. Whether it is a second-hand market, repair and maintenance or chain, there should be a standard. This standard should be in line with the factory, the country, international standards, and there is a certain degree of transparency in determining the price of second-hand goods can grasp the absolute right to speak. Because the entire life cycle of the equipment can understand the operation of the equipment, repair, and there are standards can be tested and checked. The use of this standard is not for nothing, there is a fee to pay. This is the highest realm of enterprise marketing. One-stop service, simply put, there is a certain organization to provide a full set of related services, such as the car's 4S store, is an automotive service mode, including vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback, etc. (survey) - 4S 4S refers to the four functions in one of the automobile service enterprises, in fact, is the four English words of the acronym. For example, the concept of "4S service" in a computer city or a specialty store, due to the fierce competition of brands, the connotation promoted by each enterprise varies. The "4S" here includes shopping guide (Steer), whole machine sales (Sale), spare parts sales (Sparepart) and after-sales service (Service); Lenovo Commercial's Show, Specialty, Sales and Service; Neusoft's prompt service; and Lenovo's "4S" service. Service; Neusoft's four-pronged service model of timely information feedback (Survey), personalized program support (Solution), full-line product sales (Sale) and standardized after-sales service (Service); and SITA's customized Product & Solution, optimized service and service. Solution), Optimized Service & Support), Long-term Stable Cooperation), and Customer Satisfaction. Lenovo Yantian provides 5S2, which refers to Show-Sale, Security-System, Suitable-Solution, Super-Service and Smart-Save. For example, governments around the world have created administrative approval centers to provide various types of approval projects and government procurement, land transactions and construction project bidding and other ancillary services. It can be seen that the essence of one-stop service is systematic service, not only to provide product sales, but also to provide related technical services, maintenance services, use of training, financial services and a series of services, the purpose is to provide customers with a variety of knowledge and convenience in the whole process of contact, consumption of the product, to guide the customer to feel the experience generated by the product, so as to make it to the enterprise to produce a sense of goodwill, sense of dependence or brand loyalty. You do everything in one place.