Core Tip
The sudden "new crown pneumonia" epidemic will undoubtedly bring challenges and uncertainties to China's economy in 2020 and the auto market, which is at the bottom of the adjustment stage. However, there is an old Chinese saying that "the clouds see the sun at last", we always believe that in the national *** with efforts, will soon overcome the epidemic, China's auto market is also a promising future.
These are the first time I've ever seen a car with the same name, and I've never seen a car with the same name, so I'm not sure if it's a good idea to go for it.
Before the epidemic, there is no need to worry
As a joint venture of the global brand Hyundai Kia in China, Dongfeng Yueda Kia's first priority is to be a responsible and accountable company with the Chinese people.
After the outbreak of the epidemic, Dongfeng Yueda Kia, in cooperation with its parent company Hyundai Motor Group, made a decision at the first time: to donate medical supplies worth 5 million yuan, and to donate 10 million yuan in cash to Hubei Red Cross for the operation of the wards, manpower support, and procurement of medical facilities and other supplies. Protective clothing, masks, goggles, and personal protection materials that are urgently needed by the people in the severely infected areas were purchased from South Korea and transported to the front line at the first time to provide material protection for the medical personnel fighting on the front line.
At the same time, Dongfeng Yueda Kia's shareholders "relayed" their love - Yueda Group and Kia Motors Corporation donated about 2.8 million RMB worth of medical protective materials to the Yancheng City Epidemic Prevention and Control Leading Group.
Warming customers, warming cars
To ensure the safety of our employees during the epidemic, we will cooperate with the government to extend the vacation period and postpone the resumption of work. At the same time, we will also strive to make customers "warm heart", and let the dealer partners "heart".
In response to the user's inconvenience in going out, we have jointly opened the dealer online viewing, online purchase and provide free vehicle disinfection, free door-to-door pick-up and delivery of after-sales vehicles, free door-to-door renewal of the warranty, etc., to reduce the risk of user viruses, and to realize that you can worry about the purchase of the car without leaving home, using the car. For the first quarter of the warranty and warranty expiration of the user, the free continuation of the preferential policies, and to speed up the corresponding speed of customer complaints and provide remote support for vehicle failure.
For the majority of dealer partners, we adjusted the business policy in the first quarter, canceled the February sales target and the first quarter of the comprehensive assessment for dealers to reduce pressure; at the same time, to strengthen the incentives for advanced dealers to give a full range of support to inspire the morale of the partners, *** with the face of the immediate difficulties.
Pace slows down, opportunities coexist
The outbreak of the new Crown pneumonia epidemic has a greater impact on the socio-economic, especially manufacturing and service industries. There is no doubt that the pace of adjustment and rebound of China's auto market will be slowed down. 2003 after the SARS outbreak, the e-commerce online shopping market flourished. We judge that after this epidemic, for the car market, it may usher in an explosive point of consumption release, and at the same time, it will give rise to a new form of automobile consumption.
Due to the safety risks of public ****transportation and ****enjoyment travel, private cars have become the travel choice for more people, especially the demand for low-end and mid-range products has the opportunity to be amplified. We have adjusted the operating structure of our products to maximize consumer demand.
In the long run, the trend of upgrading the automobile consumption pattern will not change. With the passing of the epidemic, China's economy will be on track for a strong recovery. A clear feature of the stock market is that the demand for new products and technologies is becoming stronger.
Hyundai Kia has strong technical reserves and product launch plans in the fields of electrification, hydrogen energy and other technologies. As a joint venture of the world's top five automakers in China, Dongfeng Yueda Kia enjoys Kia's globalized products and technologies in tandem. In short, we will compete through an international brand, globalized products and localized services to achieve a comprehensive breakthrough.
This article comes from the authors of Automotive House Car Family, and does not represent the viewpoint position of Automotive House.