Profile of Sheng Jingsheng

Sheng Jingsheng

Sheng Jingsheng, male, born in October 1971, Zhejiang University, graduate in economics, Peking University EMBA course senior training class, senior economist, currently the chairman of the board of directors of the Romo Group Limited, the All-China Federation of Industry and Commerce, China Apparel Association, deputy director of the men's professional committee of the Standing Committee of the CPPCC of Zhejiang Province, Zhejiang Provincial Association for Industry and Commerce, vice president of Ningbo City, Fenghua District Standing Committee of CPPCC, Fenghua District, vice chairman of the Federation of Industry and Commerce. Ningbo City, Fenghua District Standing Committee of the Chinese People's Political Consultative Conference, Fenghua District, vice chairman of the Federation of Industry and Commerce.

Chinese Name: Sheng Jingsheng

Nationality: Chinese

Nationality: Han Chinese

Birthplace: Ningbo

Date of Birth: October 1971

Occupation: Entrepreneur

Graduated from Zhejiang University, Peking University

Major Achievements: Chairman of the Board of Directors of Romo Group Co.

Representative works: executive member of the All-China Federation of Industry and Commerce, vice chairman of the Men's Wear Professional Committee of the China Garment Association, etc.

Personal honors

Has been awarded the first and the second "Outstanding Constructor for the Cause of Socialism with Chinese Characteristics" by the relevant state departments of the country, "The Most Influential Entrepreneur of Chinese Clothing Industry in the 20th Century", "The Most Accomplished Clothing Entrepreneur", "Top Ten Leading Entrepreneurs of Chinese Clothing Industry", "China's textile and garment industry meritorious entrepreneurs", "China's business model", "Ten Outstanding Youth in Zhejiang Province", "Zhejiang Province, the colorful cause of the Golden Medal Golden Medal", "Excellent Constructor of Socialist Cause with Chinese Characteristics in Zhejiang Province", "Ningbo Model Worker", "2006 Top Ten Feng Yun Yong Merchants He has been honored as one of the "Top Ten Yong Businessmen of 2006". His enterprises have accumulated more than 38 million yuan in donations for social welfare.

The town of Jiangkou (now Jiangkou Street) along the upper reaches of the Fenghua River is the birthplace of China's most famous modern clothing school, the Red Gang Tailor. From the end of the nineteenth century to the 1930s, there were a lot of famous tailors born here, such as Jiang Liangtong, who founded China's first suit store, Wang Junmu, who made China's first suit for bourgeois revolutionary Xu Xilin, and Wang Caiyun, who opened China's first large-scale clothing enterprise, Rongchangxiang Tweed Suit No., and produced the first set of Zhongshan suits for Dr. Sun Yat-sen. Wang Caiyun who made the first suit for Dr. Sun Yat-sen, Wang Hongqing who founded the Huashang Quilt Factory to produce military uniforms to support the front line during the War of Resistance Against Japanese Aggression, and so on. In the 1980s, bathed in the sunshine and rain of reform and opening up, in the Jiangkou this piece of fertile ground for breeding red tailors, Romo was born. After more than 20 years of struggle, today's Romo has become a deer in China, the world, famous at home and abroad, a large-scale clothing enterprise group, whose leading figure is Sheng Junhai, Sheng Jingsheng father and son. Their experience reflects the hard work, the courage to struggle, the pursuit of a according to the flow, never stop the spirit of the red gang tailor successor, at the same time, but also once again proved that "development is the hard way", innovation is the driving force of development.

Processing started

Early 1980s, in the rising suit fever, Jiangkou town government decided to carry forward the tradition of Jiangkou clothing township, with the help of the red gang of masters from Shanghai, "return to their hometowns," the craftsmanship and their relationships in the field, to start a garment factory. Factory director candidate after looking around, and finally finalized the Sheng family village hardworking and frugal farmers Sheng Junhai.

This suit factory named "Romo" was founded with nothing and a lot of difficulties. The factory borrowed a 200 square meters of the communal canteen at the time of an unused room; start-up capital or to the workers to raise, to relatives and friends temporarily borrowed, or to the credit union loan, the total *** only raised to 20,000 yuan; sewing machine, iron by the staff to bring; technology, please return to their hometowns to pass on the old master, help, take; business, the use of masters of the relationship to Shanghai to find a doorway to Shanghai's most famous clothing company -- Pei Romo do processing. --Peromon is the most famous clothing company in Shanghai. Shanghai Peromone was the champion of the national suit industry at that time. Processing for Peromon was not an easy task. The technical and quality requirements were too high. But the difficulties have created Sheng Junhai, who established the idea of connecting the product quality with the life of the enterprise as soon as he started. In order to meet the quality requirements of famous brand clothing, Sheng Junhai wasted his sleep and food, soaking in the factory day and night. Shengjia Village was close by, but it was common for Sheng Junhai not to go home for half a month or 20 days. At that time, the head of a factory Sheng Junhai monthly salary of only 28 yuan, while the gatekeeper's monthly salary is 1,000 yuan, a difference of dozens of times.

Sheng Junhai's efforts finally paid off. Romo processed clothing with fine workmanship, lining quite scraping, ironing to the home, new styles, fabrics and other advantages, won the favor of consumers, a hit, 1985, 1986 for two consecutive years by the Shanghai Huangpu District Clothing Company as a high-quality products. In these two years, the output value of the factory quadrupled, realizing a profit of 1.5 million yuan, digging into the first bucket of gold, improving the conditions of the factory.

Sheng Junhai run the factory careful budgeting, non-productive expenses, can save on saving, in order to accumulate more funds to expand the scale of enterprises. He often deliveries to Shanghai, living in air-raid shelter guest house, eating popular food, sometimes even work hungry, once fainted many times in the train station. This is how Sheng Junhai set an example, leading 39 workers to work hard, overcoming all the difficulties at the beginning of the business, and laying the first cornerstone for the development of Romo later.

Branding

In the second half of 1986, the suit fever began to cool down, and Romo linked to the Shanghai Pei Romo Clothing Company proposed by the package sales to distribution. In this way, at least two-thirds of Romo's business had to be solved by itself, forcing Romo to go its own way and play its own brand.

How to play their own brand? Sheng Junhai issued a declaration to all employees to create a brand: based on the advantages of the red gang, with the help of foreign advanced technology, to create a "super first-class" brand. To this end, he thought through, three-pronged approach: First, from the fabrics, technology, style and other aspects of the domestic brand-name apparel to take the long, one move at a time to learn. Second, hire Dong Longqing, Lu Chengfa and other red gang heirloom to guide the factory production, improve quality. Third, careful budgeting, reduce costs and improve market competitiveness.

Three-pronged approach to immediate effect, Romo brand reputation. 1987, Romo brand suit was Ningbo City, Ningbo City, rated as a high-quality products, men's overcoat by the State Ministry of Agriculture as the Ministry of Excellence in 1989, Romo men's suits were rated as high-quality products in Zhejiang Province, in 1990, was rated as the Ministry of Excellence in the same year, with "accurate specifications, beautiful shape, sewing, fine, zero leakage rate of inspection. In the same year, with the advantages of "accurate specification, beautiful shape, sewing, zero leakage rate", it won the first place in the national quality sampling of tweed suits and was praised by the State Bureau of Technical Supervision. From then on, Romo has gained a firm foothold in the garment market.

In 1991, the market began to popularize "light, thin, stiff, soft" modern style suits. Sheng Junhai took the situation into consideration and kept up with the trend. In 1993, in order to solve the problems of the back-end process, he invested 15 million yuan, purchased the Italian three-dimensional ironing equipment and fabric pre-shrinking machine. 1995, a number of special clothing equipment was introduced from Germany, Italy, so that Romo produced suits, and upgraded to a higher level. In 1995, we introduced a batch of special clothing equipment from Germany and Italy, so that the suits produced by Romo were upgraded to a higher level. Throughout the "Eighth Five-Year Plan" period, Romo **** invested 100 million dollars in four technical renovations. Beautiful plant, modernized production equipment, loud and clear brand of clothing, attracting the attention of international businessmen. At that time, two Japanese businessmen wanted to buy Romo, a French businessman wanted to pay a high price to buy Romo trademark, but were Sheng Junhai politely refused.

With the fame of Romo in foreign countries, foreigners began to seek cooperation with Romo joint venture factories. 1992, Romo and Japan's Suntai Clothing Co., Ltd. *** with an investment of 1.22 million U.S. dollars, opened a Sino-Japanese joint venture Ningbo Romo Suntai Fashion Co. 1993, Romo purchased the Sino-US joint venture of 40% of the shares of the Fu Bette Garment Company. To 1994, Sheng Junhai take "borrowing the boat to the sea" tactics, the total **** run up 10 joint ventures, is the year the value of export deliveries close to 100 million yuan mark. 1996, 400 sets of suits exported to the United States under the trademark of the Romo brand, favored by U.S. merchants and consumers, opened up a national brand of clothing to enter the U.S. market The national brand clothing into the U.S. market, the first river, by the people of the country as a source of pride.

Sheng Junhai made a milestone contribution to the building of the ship of Romo in 1994, Romo to the "quality score first, total score second" of the first "China's top ten famous brand suits," the crown. With this highest honor of China's western-style clothes, Romo established its position in China's western-style clothes industry, but also determined the direction of future progress.

Because of the success of the cause, Sheng Junhai's popularity and reputation in the community is increasing, and has won a number of honors: Fenghua District, Ningbo People's Congress, Ningbo Outstanding Entrepreneurs, Outstanding Party Members of Zhejiang Province, Outstanding Entrepreneurs, the National Textile Industry Model Workers Sheng Junhai navigated the enterprise and her products have won a series of praise and commendation:

In 1990, the enterprise was recognized by the State Ministry of Agriculture as an advanced enterprise. In 1990, the enterprise was honored as an advanced unit by the State Ministry of Agriculture, and the men's suits were honored as the best products by the Ministry of Textile Industry of China;

In 1995, Romo suits won the first place in the market sampling inspection by the State Bureau of Technical Supervision, and the enterprise was elected as the executive director of the China Clothing Association;

In 1996, Romo was listed in the "Eighth Five-Year" period of the national key clothing brand, and her products also gained a series of reputation and praise.

In 1996, Romo was listed in the "Eighth Five-Year Plan" period of the country's key clothing brand products, 1996-1997 Department of the National Consumer Recommended Commodities;

In 1997, Romo by the State Bureau of Technical Supervision market sampling inspection of high-level clothing products, that year, through the ISO9002 quality system certification.

The later generation is fearful

In 1998, Sheng Junhai retreated and pushed his eldest son, Sheng Jingsheng, to the foreground as the president of Romo.

Sheng Jingsheng was only 28 years old, he graduated from high school at the age of 18, into the Romo Suit Factory as a marketer, during the period of work and study, two years after the Central Party School Correspondence College of Economics University Diploma; 20 years old as a manager, 21 years old, sole management of a clothing accessories company; 25 years old, founded the Sino-Japanese joint venture Sansheng Spinning Machinery Co. "Fenghua City Ten Outstanding Youth"; thereafter, and to Zhejiang University graduate school to study economics, into the Central Party School for further training, and obtain the Peking University EMBA advanced training course certificate.

As the old saying goes: "Since ancient times, heroes have been youngsters" and "the younger generation is fearful". After Sheng Jingsheng took charge of Romo, he dared to innovate and keep pace with the times, and continuously pushed Romo's career to a new peak.

Reform system

Sheng believes that in order to have a greater development of Luomeng, it is necessary to change the town-run enterprises into joint-stock companies. As soon as he took office, he tightly united more than 10 core enterprises together to set up a group stock company. At the same time, he broke the family management mode and adopted an institutionalized, standardized and programmed management style, which enhanced the corporate image, economic efficiency and economic strength.

Improvement of equipment

After the restructuring was completed, Sheng Jingsheng raised 80 million yuan to remodel the assembly line equipment. The introduction of Japan's computer sleeve machine, shear climbing machine, Italy imitation handmade edge machine, fabric pre-shrinking machine, three-dimensional ironing machine and other international first-class production of special equipment. 2001, and invested 36 million yuan, from Germany, France, Italy, Switzerland, the introduction of more than 300 sets of international first-class intelligent high-quality suits production equipment, the red gang of traditional craftsmanship and the modernization of high-tech equipment for the production of the process of a perfect combination to ensure that more than 300 production processes of suits. Suit more than 300 production processes to achieve high standards, the realization of a technical revolution in the history of Romo suit production, the development and growth of Romo has had a far-reaching impact.

The network of talents

Work in the machine, art in the people, the key to improve product quality also lies in the people. In view of this, Sheng Jingsheng on the one hand, step up the training of their own designers, production division, on the one hand, out of the money to hire the top designers at home and abroad to join. In Luomeng, red gang heir and from Japan, Italy, South Korea's clothing design master in the same room, each transport craftsmanship, each show their strengths, creating a new world of design and production of suit Luomeng. Sheng Jingsheng adopted the suggestion that designers produce clothes to reflect personality, introduced three sets of computerized laser measuring equipment from Italy worth nearly 3 million yuan, took the lead in carrying out custom-made high-grade gentlemen's suits in three major cities including Beijing, and set up a computer file of customers, developing 100,000 lifelong customers in three years. This initiative laid the foundation for Romo to become one of the largest professional clothing production bases in China. In this move alone, Romo achieved sales of 150 million yuan.

Innovation of sales

Shortly after taking office, Sheng Jingsheng boldly changed the traditional sales model of the past by the store plus branch offices, and constructed a "trinity" of specialty stores, shop-in-shop, and agents to expand the radiation radius of Romo's products from the point to the surface. To this end, he cut down the six branches with annual sales of less than 2 million yuan, so that the merger of large companies, and the implementation of the annual 10% elimination rate of the competition mechanism. At the same time invested 50 million yuan of funds to implement the "three hundred" marketing management project, that is, in the country opened 100 stores, 100 specialty halls, 100 agents. Today, Romo has 186 sales branches, more than 30 flagship stores, more than 2,000 specialty stores, terminal markets throughout the country in all provinces, cities, autonomous regions, municipalities directly under the Central Government, more than 250 large, medium and small cities. And through the ERP advanced management system operation, the establishment of a large-scale, network management and sound market operation system. Perfect market sales network and marketing operation mechanism, so that the comprehensive market share of Romo clothing ranked second in the country. At the same time, it has set up branches in the United States, Germany, Italy, France, Japan and other countries, and the trademark of Romo has been registered in dozens of countries and regions, such as the United States, France, Germany, Italy, South Korea, Australia, the United Kingdom, Singapore, the Treaty of Madrid countries, Hong Kong and so on, and it has cumulatively exported 6 million sets of Romo brand suits.

Enhancement of the brand

Sheng Jingsheng took over, took a series of new measures, so that the brand awareness of Romo rose to a new height. One is to hire the top domestic clothing designer Liu Yang as the chief designer of the enterprise, to the famous teacher to process the famous brand, to create boutique clothing. The second is to set up the Romo clothing research center, advanced theory to guide production practice, so that the theoretical results into product results, the development of hundreds of new fashion products. Thirdly, the company has incorporated advanced technology and management, hooked up with famous Italian fashion designers to set up men's clothing design studio, linked up with National Garment Design Center and General Supervision Center of Clothing Quality to solve the quality and technical problems; cooperated with Korea Daegu Kim Woo-Jung Women's Clothing Company to set up women's clothing design studio; and invited the famous American brand planning company--Kearney to conduct all-round strategic planning for Romengo. Kearney for Romo all-round strategic planning, comprehensively enhance the brand image of Romo. Fourth, the use of star effect, has hired the famous movie star Pu Cunxin, singer Andy Lau as the Romo image ambassador, hired Hong Kong film and television superstar C.C. Fong as the Luo Guan (Romo second-line brand) image ambassador, the elegant style of the stars and the dashing atmosphere of the Romo dress, the pearl and the perfect match, reflect each other, and further enhance the Romo dress popularity and attractiveness for the enterprise has brought considerable benefits. The fifth is to organize the Romo dress Miles, in 2000 in the country more than 20 provincial capital cities to show Romo dress style.

Innovation power

Innovation is the driving force of development, in 1999, Romo sales revenue exceeded 500 million yuan, an increase of 48% over the previous year profits and taxes, export delivery value, the average annual income of employees than in 1998, respectively, an increase of 40%, 37% and 32%. Romo suit in the national key large shopping malls sales rankings from 5th to 3rd. 2000, sales reached 800 million yuan in 2002 sales reached 1.3 billion yuan in 2005, sales revenue of 2.3 billion yuan, profits and taxes of 2.1 billion yuan, ranking second in the national integrated market share.

Awards

Sheng Jingsheng has won various awards for his extraordinary performance:

In 1998, he was honored as "Outstanding Township Entrepreneur of Ningbo", "Outstanding Private Entrepreneur of Zhejiang Province", "Top Ten Outstanding Entrepreneurs of Ningbo City", "Top Ten Outstanding Enterprises of Ningbo City", "Top Ten Outstanding Enterprises of Ningbo City", and "Top Ten Outstanding Enterprises of Ningbo City". "Ningbo Top Ten Outstanding Youths";

In 2000, he was honored as "The Most Influential Entrepreneur in China's Garment Industry in the 20th Century"

In 2001, he was awarded as "Ningbo Model Worker" by Ningbo Federation of Trade Unions and Ningbo Labor Competition Committee. "Ningbo City Model Worker" title, "Ten Outstanding Youth of Zhejiang Province" honor;

June 2002 by the United Front Work Department of the Zhejiang Provincial Party Committee, the Zhejiang Provincial Federation of Industry and Commerce awarded "Outstanding Entrepreneurs in Non-public Economy of Zhejiang Province". In June 2002, he was awarded the title of "Outstanding Entrepreneur of Non-public Economy" by the United Front Work Department of Zhejiang Provincial Party Committee and Zhejiang Federation of Industry and Commerce and was elected as the vice president of Zhejiang Federation of Industry and Commerce; in July, he was awarded the title of "Top Ten Leader Entrepreneurs of Chinese Clothing of the Year 2001", and in September, he was awarded the Golden Medal of Glorious Cause by the Society for Promotion of the Glorious Cause of Zhejiang Province.

In January 2003, he was elected as the ninth member of the Standing Committee of the Chinese People's Political Consultative Conference of Zhejiang Province. In December 2004, he was awarded the honorary title of Outstanding Constructor of Socialist Cause with Chinese Characteristics in Zhejiang Province, and in December 2005, he was awarded the title of Meritorious Entrepreneur of Textile in China.

Sheng Jingsheng took the helm of Romo also won a series of new honors:

In 1998, Romo suits were awarded the title of "'98 China's Top Ten Famous Men's Clothing Brands";

In 1999, Romo suits were recommended as '98 China's Top Ten Famous Men's Clothing Brands' by the Ministry of Trade and the All-China Commercial Information Center. Commercial Information Center recommended as '99 key large-scale retail enterprises market best-selling leading brands, Romo Group for the Ministry of Public Security designed the people's police new police uniforms won the first prize, Romo suit won the "99 China's best men's clothing design brand award", Romo Group won the second session of the Chinese fashion culture award.

In 2000, on the 8th China International Fashion & Clothing Exposition, Romo Suit was honored as "Top Ten Fastest Growing Brands in China's Clothing Market in the 20th Century". In the same year, Romo suits were recommended as high quality scientific and technological products by French Scientific and Technological Quality Supervision and Evaluation Committee and included in the list of recommended products to the European Union market. in December, Romo suits were honored with the "China Fashion Culture Award" and the "Best Men's Design Award" at the 4th China International Fashion Week. "

In July 2001, Romo was listed as one of the largest enterprises in China, one of the highest profit tax enterprises in China, one of the largest export enterprises in China, and one of the largest enterprises in China's sewing machine industry, by China Township and Village Enterprises Association. In August, Romo suits were recommended by China Garment Association and the Organizing Committee of China International Clothing & Garment Exposition as "2001 Famous Men's Clothing Brands of High-quality Ready-to-Wear";

In February, 2002, Romo brand was awarded as "Famous Trademark of China". In November, in the national suit inspection and evaluation, Romo suit was rated as superior product, and was awarded as "China's most popular men's clothing brand in 2001" by All-China Commercial Information Center, China Department Store Commercial Association, and Clothing Times;

In September 2003, Romo suit was recommended as "2001 famous men's clothing brand of senior ready-made clothes" by the organizing committee of Romo Fair;

In February 2002, Romo brand was awarded as "China's Famous Trademark". In September 2003, Romo Suit was awarded the first comprehensive score by the General Administration of Clothing Inspection and Quarantine, and won the title of "China Famous Brand".

Striving for international success

In August 1996, 400 sets of Romo brand suits entered the U.S. market, which was the first time in China's garment history that a Chinese brand suit entered the U.S. market, and marked a new stage for Romo's products to compete in the international market. Since then, Romo brand in Japan, Hong Kong market as the main export market on the basis of rapid entry into the Americas, Europe, Australia and the Middle East market, and 7 famous big companies, big brands for strategic cooperation, export clothing to the annual rate of 30% incremental increase in exports to become Romo's new economic growth highlights. By 2005, a total of 6 million sets of suits have been exported, more than 80 million U.S. dollars, ranking first in the country.

Sheng Jingsheng commented on the competitive strength of today's Luomeng: "Luomeng's hardware equipment, greatly improving the brand content, product quality has gone to a new level, the key hardware for suit production can be matched with any brand-name enterprises in the world *** match." He added: "Our goal is to strive to become China's first brand of suits, the world's first-class brand."

The suit is an imported product. It is very difficult to make foreigners like Chinese exported suits as much as it is to make Chinese people love foreign imported Chinese suits. Why can Romo suit be favored by foreigners? Sheng Jingsheng's answer is: "Romo suits are inclusive, based on Western technology to make the flavor of Eastern culture." At the end of 1999, the president of Japan's three rounds of heroes came to China to participate in a friend's wedding, he and his counterparts more than 10 men, all wearing Romo suit. He said: "to China to participate in a friend's wedding, wearing Romo suit is the most fashionable. However, when we attend some important events in Japan, we also often wear Romo suits. Because, oriental people wear suits with oriental cultural flavor, divine!"

February 8, 2000, the 20th century, China's last international fashion event - China International Fashion Week in Beijing National Culture Palace grand opening. The curtain opened, the first clothing demonstration is Romo launched the "Rong 2001 spring and summer men's", Zhao Jingnan, Jiang Peilin, Jiang Weiwei led more than 50 men and women in China and foreign models shine, showing Romo more than 160 sets of series of clothing, won the praise of the people from the domestic and foreign clothing industry. The judge of Fashion Week, the president of French High-end Women's Wear Trade Union, Foulds Lutie, Japanese clothing expert Noriko Sato, and the clothing officer of the United Nations Educational, Scientific and Cultural Organization, Wilma Leggollo, etc. congratulated Sheng Jingsheng, the president of Romo, for the success of the demonstration, and spoke highly of Romo's clothing. They praised that "this is the best costume demonstration in China".

Patriotism and love of countryside

The red tailors have a good tradition of patriotism and love of countryside. Jiang Liangtong, Wang Caiyun and other prominent figures have been in their hometowns to do a number of public welfare, to benefit the people, benefit the people. Sheng father and son is also the same.

Sheng Jingsheng said: "enterprise development, can make money, can not be separated from the party's policy of reform and opening up, can not be separated from all walks of life and folks support and help, can not be separated from the whole factory workers **** with efforts. It is reasonable to take from the people, use in the people, return to society." According to incomplete statistics, since 1994, two generations of Romo's head for social education, poverty alleviation, welfare of the elderly, charity, Yangtze River Disaster Relief and other donations have been more than 38 million yuan, of which for the construction of Jiangkou Town Agricultural Modern Demonstration Park, support for charitable causes, the welfare of people with disabilities, and some of the city's rural areas to build bridges and roads, poverty alleviation and development of the special economy, such as the cumulative total of more than 10 million yuan; In 1998, the Yangtze River flood, driven by Sheng Jingsheng, the company funded funds and in-kind 2.5 million yuan; since 1999, for the Ningbo University Student Aid Foundation donated 2.5 million yuan for the Guizhou Danzhai National Middle School, Fenghua Middle School, Jiangkou Middle School, Chengbei Middle School and other 10 primary and secondary schools to build buildings, scholarships, additional teaching equipment, as well as Zhejiang University, "Love and Talent". The company has also donated more than 3 million yuan to Zhejiang University's "Love Helping Talents" project.

Sheng's father and son of the group staff is also caring, so that more than 3,000 employees to participate in rural pension insurance, social insurance and medical insurance. This alone is an annual expenditure of more than 6 million yuan. Employees with illness or financial difficulties, the company is always enthusiastic to help. A female worker suffered from lung cancer, left the company has been three years, Sheng Jingsheng still entrusted the company chairman of the Women's Federation to visit her, and sent 30,000 yuan to help her cure. The female worker was so excited that she burst into tears and called her "life-saving benefactor". Because of the great contribution to the glorious cause of poverty alleviation and relief, in October 2002, Sheng Jingsheng was awarded the "Golden Medal of Glorious Cause" by Zhejiang Province Glorious Cause Promotion Association.

Development Prospects

"The road to success is like an iron road, and now we are taking a step from the beginning." Through the efforts of two generations of people in Luomeng, Luomeng enterprise has developed into a modernized large-scale joint-stock enterprise group. There are more than 1.1 million high-quality workers, fixed assets of 1.5 billion yuan, net assets of 800 million yuan, under the 10 core enterprises, 5 overseas offices, 186 branches. The total value of Romo's trademark intangible assets has exceeded 3 billion RMB. In front of the achievements, Romo people continue to take big steps forward with their heads held high, Romo's goal is: "To be the strongest and largest modernized enterprise group in China's clothing industry, and to become the world's apparel production kingdom".

Laumont's development strategy is: modernization-oriented, international, with the brand of Laumont as the core competitiveness, adhere to the clothing as the leader, while adhering to the multi-brand, diversified development, on the basis of bigger and stronger apparel industry, lateral development to other industries.

Laumont's market strategy is: in the domestic market, first of all, to adjust the concept of seeking new breakthroughs, the establishment of a broader and more solid market network, to improve the overall share of the national market of Romo suit. Secondly, using the group ERP information project, the national implementation of Romo national market information construction project and e-commerce business, and gradually realize more standardized and advanced product design, marketing management information, product sales and after-sales service informationization. Thirdly, we will continue to enhance the brand image and corporate image, improve the level of service, and realize the domestic market sales exceeding 6 billion yuan by 2010. In the international market, Romo will stride towards the world, participate in global competition, further expand the market share in Europe and America, selective mergers and acquisitions of international apparel enterprises and internationally renowned brands, to speed up the pace of Romo's internationalization, and achieve international trade revenue of 300 million U.S. dollars by 2010.

Laumont's multi-brand strategy is to: implement brand diversification, constantly enrich the connotation of the brand, enhance brand image and brand awareness. Through the overall planning, the ultimate realization of China's largest and strongest apparel enterprises and occupy a leading position in the internationalization and modernization of large-scale enterprise groups, and then among the world's leading enterprises in the industry.

Luomeng enterprise will be endless and climb to the top of the world clothing.