Where is Hasselblad camera?
Brand effect, because the glasses industry is an industry that needs to accumulate experience, not as fast as the electronics industry. The older the factory, the more valuable it is, and it is narrow in use, strong in commerce and small in production and sales, so it is precious. Even if you use the top Zeiss lens in the world, you don't have to be a super expert to see the difference from Nicole's lens.