1. Only sell products: the price is too low and there are too many tricks.
Most users of light medical beauty products do not understand the products, or the product knowledge only comes from the sales staff. Introduction, there is no clear understanding of product pricing, and there is no way to distinguish between good and bad products and authenticity.
This allows stores to attract customers at low prices, leaving sufficient profit margins.
Take the botulinum toxin required for "face-thinning injections" as an example. Currently, my country has only approved the marketing of two types of injectable botulinum toxin type A, which are the domestic products Hengli and Allergan Pharmaceuticals produced by the Lanzhou Institute of Biological Products. Imported product BOTOX produced in Ireland. Moreover, the designated dealers are also very limited, and it is almost impossible for stores to obtain these products through formal channels. The "Korean-imported" face-slimming needles that are particularly popular on the market have no domestic batch numbers and their sources are unknown.
Take the most common hyaluronic acid injection in light medical beauty as an example. The general charge in tertiary hospitals is about 5,000 yuan/injection. The retail price of legal hyaluronic acid injection is generally more than 2,000 yuan. Once the supplier abandons ethics and imitates and forges, the profit will be nearly 10 times. If you go to an unlicensed small workshop to get the goods, the profit will be even higher.
Many anxious store owners go further and further down the road of "cheating customers".
2. Direct operation: safety accidents are prone to occur
The front shops and backyards that are eager to try to make money through light medical beauty are riding the wave of consumers’ “consumption upgrading”, and their service content has also been “upgraded” "You can not only experience the products in the backyard, but also launch fee-based programs for light medical beauty, or include light medical beauty programs in the packages you sell cards. Since the backyard has closer "physical contact" with consumers, it is easier to target and convince customers. Consumers can easily pay to try it without verifying their business qualifications and aesthetic guidance qualifications.
Once an accident occurs, the parties involved will basically come to the door to cause trouble. After the customer is frightened, the most direct reaction is to inquire about the cause of the trouble. Even after hearing the content of the negotiation between the two parties, he can roughly understand the ins and outs of the matter. , and stopped coming after spending the money.
3. Be a middleman: customers feel deceived
There are also some store owners who dare not take orders directly in the store, so they cooperate with "famous doctors" or micro-businessmen and only accept orders. Rebates allow customers to go to the "doctor" or the hotel where the micro-business is located to "get an injection." Whether the product is good or bad, genuine or fake, and whether the qualifications are up to standard all depends on the conscience of the other party.
Sending customers away simply and rudely, once a customer has an accident or is dissatisfied, although the store can avoid some responsibility, the loss of customers is almost inevitable.
4. Open training courses and sell them: Graduation is included, but majors are not included
In addition to the above three methods of monetization, there is another method of monetization that is harmful to peers, and that is selling courses. The doctors invited may be professional, the videos played may also be professional, and the products and equipment may be of high quality, but the graduates must be unprofessional.
During the period, some low-priced and low-quality products will also be promoted and packaged for sale, but they are packaged as "originally imported" products to gain more gross profits.