These brands are considered domestic high-end, Joyal, Enmanling, giant, Ai Wei price difference is not very big, there are a few hundred to a few thousand price point.
Positioning specifically for competition, no competition positioning useless. The bible of the era of large-scale production is the 4P theory of marketing, with the continuous development of economic prosperity, competition appeared, with the intensification of competition, positioning appeared. Positioning to make the market smaller, from tangible to intangible, from resources to psychology.
Positioning contains market positioning, category positioning, brand positioning, product positioning four paths possible; 4P any 1P can be the core of positioning and overall brand marketing activities, such as Microsoft's product windows, Dell's channel direct sales, carbonated beverage advertising, the price of Grantham, Nike's brand. So companies have to consider the problem according to their own environment.
Expanded Information:
Competition between enterprises and enterprises from the product quality, price, channel, promotion and ultimately, the stage of brand competition to the development of the brand, or that brand
The brand is a strategy, from product development to sales of all aspects of the brand should be taken into account, all to brand building for the purpose, or all to brand building as a pivotal consideration.
The brand is like a main line or program, the effect of the outline is that we lead up to the brand so that all marketing is clear. Philip Kotler's "marketing management" so that the production and sales-oriented enterprise marketing from the complexity of the marketing elements of the main idea and outline, but the brand seems to be as a product of the subordinate and not for people to pay attention to.
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