Global Virtual Reality Industry Market Size Maintains High Growth
The global virtual reality market continues to grow overall. According to the China Virtual Reality (VR) Industry Development Prospect Forecast and Investment Strategy Planning Analysis Report statistics released by the Prospective Industry Research Institute, the global market size of the virtual reality industry was only $3.7 billion in 2016, and in 2016, as the three major VR devices began to be sold, the popularity of VR devices will increase rapidly in the next 2-3 years. As of 2017 the global virtual reality industry market size reached about $6.4 billion. It is expected that the global virtual reality industry market size will exceed 10 billion U.S. dollars in 2018, and it is predicted that by 2020 the global virtual reality market will still maintain stable growth, and the market size will have reached 40.4 billion U.S. dollars. The virtual reality ecosystem will be initially formed, content, services and other profit models gradually mature, and the VR game market size will reach $14.95 billion.
2016-2020 global virtual reality industry market size statistics and growth forecast
Data source: Prospective Industry Research Institute collated
China's virtual reality market scale is expanding
Driven by policy support and increasing application demand, China's virtual reality development is rapid, the market scale is expanding, and the growth rate is ahead of the world average level. 2016 China's virtual reality industry market size will have reached 5.66 billion yuan. As of 2017 China's virtual reality industry market size exceeded 10 billion yuan. It is expected that the market size of China's virtual reality industry will reach $261.6 in 2018. And it is predicted that the market size of China's virtual reality industry will reach 55.63 billion yuan in 2020, with a year-on-year growth of 40%.
2016-2020 China's virtual reality industry market size statistics and growth forecast
Data source: compiled by the Prospective Industry Research Institute
China's virtual reality development trend prediction
1, the policy influence trend. Virtual reality, as a frontier field of science and technology, has been highly valued by countries around the world as well as local governments. The United States, South Korea and other developed countries in science and technology have supported the development of virtual reality industry from the government level. China in the "13th Five-Year Plan" National Science and Technology Innovation Plan, "13th Five-Year Plan" National Informatization Plan, "Internet +" Artificial Intelligence Three-Year Action Implementation Program", "Intelligent National policies such as the "National Science and Technology Innovation Plan", the "13th Five-Year" National Informatization Plan, the "Internet Plus" Three-Year Action Implementation Plan for Artificial Intelligence", and the "Special Action for the Innovation and Development of the Intelligent Hardware Industry (2016-2018)" explicitly mention the encouragement and support for the development of the virtual reality industry, and at the same time, a number of provinces and municipalities, such as Fujian, Guizhou, Chongqing, Nanchang, Changsha, etc., have introduced special policies to promote the development of virtual reality industry. Looking ahead to 2018, with the further development of the virtual reality industry, top-level planning at the national level as well as relevant policies in late-developing regions are expected to be introduced one after another, providing policy support for virtual reality technology innovation and industrialization.
2, market demand impact trends
Virtual reality and industry, medical, education and other industry sectors in-depth integration will help industrial transformation and upgrading. For example, in the field of intelligent manufacturing, Microsoft and Autodesk cooperate to integrate virtual reality into computer-aided design to help automotive design and manufacturing, providing an important window of opportunity for the advancement of intelligent manufacturing and Industry 4.0.In 2018, the major giants will continue to make efforts in their respective fields, through the integration of industrial resources, to improve the virtual reality eco-system around their own business, and compete in the industry segments Factual standard. With the improvement of hardware and software performance and the continuous enrichment of content applications, the virtual reality application market will continue to expand, and will penetrate into all areas of social production and life from multiple angles and levels. At the same time, the market scale of virtual reality industry also maintains the trend of high growth.
3, technology influence trend
Virtual reality and smart phone development path is similar, rely solely on hardware development is not enough to drive the progress of virtual reality industry, software, system and distribution platform development is connected to the underlying hardware and upper layer of the application of the link, is to promote the development of virtual reality industry core, but also grasp the industrial development high point, improve the industrial ecology. In 2016, virtual reality 3D engine technology developed rapidly, imaging and drawing tools became increasingly abundant, and open platforms and operating systems gradually gained momentum. With the evolution of 360° video, free-view video, computer graphics, light field and other media technologies, the development of location positioning, motion capture and other interaction technologies, as well as the power of system platforms such as Google Daydream, the virtual reality software technology will progress significantly and will greatly promote the development of the virtual reality industry.
4, business model impact trend
By the price, quality and many other factors, the popularity of high-quality virtual reality hardware equipment is low, the future, offline experience stores, Internet cafes, theme parks, theme parks, and other leasing operation mode will face a larger market space. Virtual reality experience halls and internet cafes have the advantages of low cost and small footprint, and at the same time, from the viewpoint of single person single consumption, virtual reality experience halls and internet cafes are also more pro-people in pricing, which is hopeful to become a breakthrough for virtual reality to enter into widespread commercial application, and provides an important opportunity for the promotion of virtual reality content, and at present there are already more than 3,000 virtual reality internet cafes and experience stores in China alone, and in the future HTC also plans to open more experience stores in China. Theme parks and theme parks as a mainstream form of the current cultural industry, virtual reality and its combination will significantly increase the entertainment and market share of virtual reality. 2018, the rental operation mode will accelerate the distribution of virtual reality content and repeated realization, becoming an important business model for the development of the virtual reality industry.