Some people say that Shenzhou is using the strategy of selling at a low profit. People are selling cheaply, so naturally more people are buying, but their profits are not high. But all the signs indicate that it is not as everyone expected, Shenzhou sells cheap, invested a lot of advertising costs, but the profits are not low, or Shenzhou's boss would not dare to say that. The same is to do computer, Lenovo, Founder, etc. market share is much larger than Shenzhou, but did not hear their boss came forward to say that they are the most profitable people. This has to cause us to think y.
Now we go back to the debate on Shenzhou, it can be said that in so many computer brands, the debate on product quality, Shenzhou is the most one. As the saying goes, there is no such thing as a storm. In a forum close to 10,000 people followers scolding Shenzhou, I think it is not as simple as competitors hired people to maliciously attack. On the contrary, some people are Shenzhou 8000 yuan notebook and ibm, hp nearly 20,000 yuan notebook comparable. This further aroused the author's skepticism. Then Shenzhou computer in the end how? Let's take Shenzhou's recently sold hot laptop as an example!
Worthy of doubt Shenzhou's products:
We all know that the evaluation of a laptop computer is good or bad, nothing more than a call from the workmanship, feel, performance, heat, personalized design, stability, after-sales service, random software gifts, cost-effective this several aspects of the point of view. IBM, for example, the company's book, design excellence, excellent comfort, and stability, after-sales service, random software gifts and other aspects are nothing to say, of course, with the corresponding is that the high price, not the average consumer can accept.
What about Shenzhou's notebook? We know that the price of Shenzhou notebook is mainly concentrated in the 6000 to 8000 yuan, it can be said that in this price, most of the other brands can only buy the lowest end of the product, but Shenzhou in this price is the mainstream products.
We all know that Shenzhou's notebook is mainly divided into two series: one is the P series of Tianyun; one is the M series of Chengyun. Product line can be said to be compared to Lenovo, Founder and other national brands is also considered a single. In addition, Shenzhou notebook shell material is engineering plastics, generally soft, do not need much force to press the upper shell will find that the subsidence is relatively large. Shenzhou's notebook are 14.1-inch and 15-inch large screen, which once became the capital of Shenzhou's publicity. Of course the weight of the entire book brought with it increased, a certain paragraph to 3.2 kg, poor mobility, Shenzhou itself is not going to say, and all the media publicity to avoid the issue of weight. So what about Shenzhou's so-called high brightness screen in the end? Viewing angle is small, poor uniformity, there are obvious bad spots, some models are prone to black screen problems, some models of the display appears a string of bright lines or in a part of the dark band or white spot defects and screen gray. I don't think any consumer would want to spend nearly 10,000 yuan and buy back such a product!
If all this can be forgiven, let's take a look at the internal parts of Shenzhou's computers. According to the same configuration of the product, different brands with hard disk, cpu, memory should be very different. If you think so is very wrong. Shenzhou's laptop hard disk used in most of the inventory of the 2001 products, some of the early models used desktop cpu, and most of the products are used desktop memory. You should understand why Shenzhou sells them so cheaply.
Let's take a look at Shenzhou's overall design. Shenzhou computer can be said to be a complete interface, but the design of the interface is how a word can be described as a mess. Often two USB ports will pop up in the middle of a parallel port. Let us have to marvel at the Ark engineers that different design ideas. In addition, its endless interface failures also make the purchase of its products people anxious.
As for the heat and battery life, I think people who have used Shenzhou's laptop know that it can be used for only 2 hours, even though it uses a 4400MAH high-capacity battery. This shows how much heat Shenzhou's laptop generates. In addition, Shenzhou notebook battery has "June death" said, that is, in normal use, some models of the battery life of only half a year, which is the core, charge and discharge control circuitry and other inherent shortcomings caused by.
Lastly, let's take a look at Shenzhou's service. Shenzhou had come up with a one-year replacement slogan late last year, but this policy was canceled in April this year. On the new world website various driver updates are extremely slow, and even if they are updated, they are all public version drivers, which is even more prominent for this book, not to mention the luxury of talking about BIOS updates. This reflects the poor independent research and development capabilities of Shenzhou computers. In addition, its non-existent return system, slow service response time and other issues are also more serious. The most admirable thing is the eloquence of Shenzhou after-sales personnel. Users generally reflect the problem, will get the following answers: a, XX brand also have these problems do not believe you go ask (ask it why, I can buy is Shenzhou); b, the situation is getting better. (What about before the improvement?); c, even if you support the national industry. c, even if you support the national industry (support why must it be Shenzhou?). Buy the high price of domestic brands is not support with the big?) d, other people are good (the problem is that I bought a bad ah.) And so on and so forth, in short, there is no initiative to take responsibility for the courage, easy to make people feel disgusted.
Summary:
There are a lot of domestic notebook is to take the route of low price. In the highly competitive notebook market this is not bad. But take the low price route, does not mean to take the low quality route. A mature brand, not only in the price of leading rivals, and will be in the "essence, gas, God" on the work. Only good after-sales service, excellent quality, advanced design and then add the right price will really conquer the customer. And rely on a lower price, even at the expense of product quality, that may be able to achieve a moment of success and leading but the long-term development of the enterprise is fatal, after all, the interests of the moment does not mean that the interests of forever. Only look at the immediate interests of the enterprise is never possible to develop and grow the enterprise, but also let people look down on the enterprise. I hope that Shenzhou can improve the quality of their products on the basis of low prices, after all, by cheating consumers is never far.
Reference:
Lu Zhenyu: This is what I want to explain to the netizens Shenzhou computer can why can have such a low price. Brand profit, sales profit, production profit, R & D profit which is four profits, you can look at our situation.
First of all, in the R&D segment, we know that in an industry, the higher you stand, the greater our performance-price ratio. Shenzhou Computer is the only one in China that has the technology to produce graphics cards and boards, and we can do very well in this segment. The second link is the cost of production, today Shenzhou computer has just moved to a new home, moved into the industrial park, the current Shenzhou computer production line, I should say that the degree of automation and the scale of the first-class in the country. Concerned about our netizens, you can go on our website, look at the introduction of our entire factory, you can see our fully automated production line, through such production equipment improvement, or the use of the latest production equipment, can make our production costs get a good reduction.
Then there is the sales link, today Shenzhou computer to implement the practice, with some other domestic brand manufacturers do not do the same thing, I wrote an article last year, I was so, I said that the vast majority of China's brand channel construction, based on the 96, 97 years of China's PC rapid growth when Lenovo established the channel model. In the context of the industry at that time, the growth is basically every year is turned upside down. And the gross profit of the product is basically more than 30%, in such an industry chain, may not see the impact of profit. Today, the growth of the industry is slowing down, and the competition in the industry is fierce, and the gross profit is less than ten points, so there is a need for reform. So we Shenzhou Computer has established a one-stop way to the branch as a unit, from the branch of the goods directly to the store, Shenzhou Computer does not have a distributor of this link, only Shenzhou Computer's branch, directly to the store. Such a flat model can give consumers a good concession.
The other is the profit of the brand, a lot of brand manufacturers, may think that I am a brand today, since I am a brand, it should be so. I think the profitability of the enterprise, the last has come down to a state of mind, Shenzhou computer does not earn huge profits, in such a cost control, we do ten points of thin profit, so to operate, and finally to reflect the value of consumers, the last is imaginable.
Host: I would like to ask a question, these two years Shenzhou computer is to adhere to the principle of affordable, but some consumer groups may have such questions, how to maintain the quality of the low price, the people have such a sentence, a penny a penny, or cheap no good. Shenzhou computer is how to keep the gate?
Lu Zhenyu: Chinese people have a tradition since ancient times, saying that cheap is no good, but I would like to ask everyone here, certainly not because of the cheap microwave ovens of the Grantham not to buy. pc is a manufacturing industry, since it is a manufacturing industry, it is necessary to have a very good control of cost and quality, through the advancement of technology and management, to bring down the final cost, through the decline in the cost of prices to consumers, this is the form of value. This is the value that is reflected in the form of price to consumers. Everyone must ask clearly when doing business, what is the value of my business for the end user as well as society, I think at this point, Shenzhou computer would like to create a brand concept, Shenzhou computer is a very good quality computer, at the same time, Shenzhou computer is a very cheap computer.
Looking back at DELL, why it can get up, it is engaged in online direct sales or zero inventory, etc., consumers are invisible, consumers go to the site to buy DELL computer, definitely not fun, because DELL computer to give everyone a feeling of quality is very good, and the price is very cheap. Today we look at the price of Shenzhou computers to consumers, I think we are the same way, we are through this way, the implementation of our ideas into the production, R & D, sales, brand four links, so that consumers get the benefits.