You don't have to read many books, but you must * * * *. According to Douban score, recommendation popularity and your career change experience, I selected 13 books worth reading through "Little White Action" and collected this book list. You don't need to waste time looking for books.
Let's take a look at the statistical book list first:
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(Douban score: 8.0)
Recommended reason:
This book is easy to understand for Xiao Bai. It is very suitable for reading when Xiaobai doesn't understand the concept of operation very well and doesn't know what his direction is. Although the book is full of cases of the author's own brand and some advertisements are suspected, it is the author's personal experience after all, which is very helpful for you to better understand the operation.
About the author:
Huang Youcan, who has been engaged in Internet operation for nearly 10 years, has worked in Internet companies such as No.9 Classroom, Sina Micro, and Zhou Recruitment, and has served as operation manager, assistant, etc.
(Douban score: 7.5)
Recommended reason:
How to grow from Xiaobai to an industry leader is the initial confusion of every newcomer. This book comprehensively answers this question. The author has 12 years of operation experience * * *, and has formed a set of operation methodology through summary. It is worth mentioning that there are many details of operation and implementation in the book, which can give you a clear understanding of the operation.
About the author:
Han Xu, 12 years of operation experience, once worked as an expert in cat's eye film operation and a senior product operator of Baidu. When starting a business, I felt the hardships from 0 to 1. I learned a lot of users' gameplay in Baidu and witnessed the rapid development of Meituan products.
(Douban score: 7.4)
Recommended reason: This is a book that all people who want to switch to operation should read. This book has two series, one is an introductory edition and the other is an advanced edition. In the beginner's edition, the author * * * built a very clear operation framework, which contains many basic concepts about operation and is very practical for scholars. The advanced version is a further introduction to the operation, and there are a lot of examples to help you better understand the operation.
About the author: Sean, a senior Internet practitioner and an outstanding respondent in the Internet field in Zhihu, has been engaged in Internet operation for 10 years and is good at integrating loyalty programs, website (product) operation and user operation.
(Douban score: 6.9)
Recommended reason:
This is an operation book with a strong taste of Ali. The author has been engaged in the Internet industry for 7 years. I have worked in Ctrip, Alibaba and other platforms, and also served small and micro enterprises, traditional enterprises and many newcomers in the workplace. Not only have you experienced various operating positions, but you have also experienced positions such as market and brand, which can help you better understand the operation of Internet giants.
About the author:
Xiao Xiaoyu (Alibaba nickname: Rui) has 7 years of experience in operation and marketing of first-line Internet companies. He once worked for Ctrip and Alibaba, and is currently an independent operation consultant and a "slash youth" reported by CCTV. KOL in lifestyle field.
(Douban score: 8.6)
Recommended reason:
This book has entered the Top 10 of "popular writing books", which is enough to see its value. Half of the book is the best-selling memoirs of the king of horror novels, and the other half is the lifetime achievement award of the American National Book Award, a master course in literary creation experience and writing. Teach young artists who are interested in writing what necessary equipment to prepare and how to develop a good story like dinosaur fossils.
About the author:
Stephen King is one of the most widely read and famous American novelists in the world. The New York Times praised him as a "master of modern thriller". Since the 1980s, his works have been at the top of American bestsellers, and the royalties have all exceeded 10 million dollars.
(Douban score: 8.5)
Recommended reason:
How to write an attractive story? How to be a successful screenwriter? These are the two ultimate problems studied in this book. The author puts forward the concept of "heroic journey" in the book, and divides the story model into "heroic journey" 12 stages; Summarize the story characters into different prototypes such as heroes, mentors, messengers and shadows. As soon as this theory came out, it immediately shocked the western scriptwriters, and The Writer's Journey was also recognized as a must-read for Hollywood filmmakers.
About the author:
Christopher. Vogler, an internationally renowned screenwriter and master of writing skills, has been a screenwriter consultant for major Hollywood film companies for many years, which has influenced the story creation of famous films such as The Lion King, Fight Club and Thin Red Line.
(Douban score: 7.8)
Recommended reason:
In this book, the author leads readers to understand the whole writing process in detail: from the beginning of preparing products and markets, to putting ideas into words, and finally polishing them into excellent works. In the book, the author provides proven expert advice on how to write a copy that makes consumers willing to buy products.
About the author:
Joseph? Sugarman, the author of the best-selling book The Power of Success, is a household name in the advertising industry as a copywriting legend. His advertisement made countless customers take out their wallets willingly.
(Douban score: 7. 1)
Recommended reason:
The subtitle of this book is very interesting: "Turn copywriting into a money printing machine", which really teaches you how to turn copywriting into a more profitable tool. In the book, the author deconstructs the four golden rules of copywriting, exposure 18 copywriting methods, 75 actual combat cases, and 100 illustrative illustrations to teach you how to write explosive sales force.
About the author:
Guan Jianming, a former Ogilvy & Mather advertiser and known as Lao Guan in the marketing circle, once worked for Mercedes-Benz, helping a medical enterprise to achieve a four-year performance growth of 1 1 times. Later, he wrote a promotion copy for zebra craft beer, and the average order conversion rate increased by 76.86%. A tweet directly sold 358,000 products.
(Douban score: 6.8)
Recommended reason:
For operators, copywriting ability can be said to be an essential ability for this position, so how to improve copywriting is something that every operator should pay attention to. This book explains the writing methods of different types of manuscripts in great detail and is a very practical reference book.
About the author:
Dr. Laura Brown, * * * has 30 years of writing coaching experience, and has served as a consultant in several writing workshops and expert associations, designing writing training programs for different institutions. Dr. Brown also teaches literary writing courses at Columbia University and Einar University in the United States.
(Douban score: 8.3)
Recommended reason:
In "Difficult to Start a Business", the author started with his own entrepreneurial experience, combined with his nearly 20 years of entrepreneurial, management and investment experience in Silicon Valley, and gave his own experience on the establishment, management, talent selection, corporate culture, sales and the relationship between CEO and board of directors of startup companies (especially Internet technology companies) without reservation.
About the author:
Ben. Holovitz is one of the earliest Internet pioneers in Silicon Valley, and is called "the management mentor of our young entrepreneurs in Silicon Valley" by mark zuckerberg. In the harsh environment of the Internet bubble, he led the company back to life several times, and finally successfully sold the company to HP at a high price of $654.38+0.6 billion.
(Douban score: 8.3)
Recommended reason:
As the theoretical pioneer who first put forward the concept of "growth hacker" and the practical leader who led Dropbox to achieve 500% growth, the author shared in the book how to establish an inter-departmental growth hacker team and specific action guides to achieve double growth of users and profits. Once published, this book was regarded as the operating standard by technology companies.
About the author:
Sean Ellis, co-founder and CEO of GrowthHackers.com, a leading growth hacker network community. The website has 654.38+800,000 global users. Sean put forward the term "growth hacker" on 20 10, and was also the initiator of the growth hacker conference. Business think tanks for startups and Fortune 100 companies.
(Douban score: 8.6)
Recommended reason:
In this book, psychologist Dr. Robert B. Cialdini explains why some people are persuasive and we are always gullible. The six psychological secrets hidden behind impulsive obedience to others are the root of all this. Those persuasion experts always use them skillfully to bring us to heel.
About the author:
Robert B. Cialdini. It is a world-famous authority on persuasion and influence research. He received his Ph.D. and postdoctoral degrees from the University of North Carolina and Columbia University respectively, and devoted himself to the study of persuasion and obedience behavior for more than three years. He is currently a professor of psychology at Arizona State University.
(Douban score: 8.2)
Recommended reason:
The author describes the collective mentality in detail in the book, which has a great influence on people's understanding of the role of collective behavior and their thinking on social psychology. Its viewpoint is novel, the language is vivid, and it is also a must-read for operators.
About the author: * * Gustav? Le Pen, a famous French social psychologist. Since 1894, he has written a series of social psychology works, the most famous of which is this book, which has been translated into nearly 20 languages and still has a wide influence in international academic circles.