China is one of the exporters of pet accessory products, currently produces pet accessory products are mainly exported to the United States and Northern Europe, the main products are: collars, leashes, clothing, toys for dogs and cats; dog teething leather items; wooden or metal bird cages; plastic decorations in the cage of a bird or a small animal; lizards crawling with the roots of a tree or a special timber; fish tanks, such as supplies such as shells, aquatic plants and so on.
What is very favorable for Chinese SMEs to enter the industry is that consumers do not value brands for pet accessory products. In this regard, the situation is quite different from that of animal food, where large multinationals' fanfare and promotional campaigns have led consumers to pay close attention to the brands of animal food. With proper market development, you can get a share of the pet accessory market.
Market prospects
In 2000, the global pet accessories market size of about 15 billion U.S. dollars, of which 2/3 of the market share of North America and Western Europe; Central and Eastern Europe, Brazil is an emerging market; Japan, Australia, South Africa, the market is developing.
North America: The U.S. is the largest market for pet accessories in North America, with retail sales of $4.1 billion. The U.S. has a population of 280 million and 99.5 million households, 59% of which have at least 1 pet, totaling 150 million pets.
Western Europe: In 2000, the retail sales of pet accessory products in the Western European market amounted to US$3.2 billion, and there were about 21,000 specialized retail stores, which were responsible for 80% of the sales of pet accessory products. There are about
144 million households in 17 European countries (EU15, plus Switzerland and Norway), of which nearly half (about 69 million) have at least one pet, bringing the total number of pets to 145 million.
CENTRAL AND EASTERN EUROPE: Russia is the largest market for pet accessory products in the region, with a retail market of $125 million. The market is expected to triple in size to $375 million (1997 dollars) between 2003. in 1997, Russia had a population of 147 million people and 51 million households.
South America: South America's largest pet supplies show is held annually in Sao Paulo, Brazil. Brazilians spend $31 million on pet supplies, with particularly high spending on food and hygiene and cleanliness supplies. Argentina is also one of the largest consumers of accessories.
Market Segmentation to See
There are many types of cat mats, with the biggest seller being clay mats. Clay mats and lightweight material mats are mostly made by large manufacturers because of the large investment required to carry out raw material extraction raw material extraction and processing treatment. While wood (shavings, sawn wood), paper (recycled paper), fiber (dried plants, coconut fiber or other non-corrosive biological raw materials) mats, is a small business in developing countries have pioneering opportunities in the field, especially as a supplier of raw materials needed for the product, but also can be licensed in the form of production for the seller.
Other cat products are also widely used. In the U.S., 91 percent of cat owners outfit their cats with food bowls; 47 percent buy toys, and 30 percent purchase scratching rakes for their cats.
Half of dog owners in the U.S. typically buy toys for their pets 2-3 times a year, 56% of dogs wear novelty necklaces, 16% of which are renewed annually and 27% less than once every two years, and 92% of dogs have a leash (most commonly a nylon one). Most Central and Eastern European countries have tall dogs, while Western European pets are getting smaller and there is a growing number of cat owners.
All people who keep ornamental fish need related supplies. So there exists a consumer market for specialty gravel and reefs. In Europe, 1/3 of the ornamental fish keepers to buy water plants, aquarium water plants sold in 300 kinds of species. In the United States, an average of 35 dollars per ornamental fish for the purchase of related accessories, food and hygiene products.
Almost all birders have a birdcage. In Europe, there are 130 types of bird cages for sale and as many as 270 colors of bird cages. In the United States 97 percent of bird owners outfit their bird cages with small attachments, and 79 percent buy toys for their birds.
In the U.S., 41 percent of "critter" owners buy small wheels for their animals, 36 percent buy sticks or other teething sticks for their animals, and 17 percent have leashes. Reptile owners are also well-equipped; 58% buy cage supplies and 49% buy other supplies. Twenty-three percent of turtle owners purchase plastic turtle houses. Many pet owners purchase birthday gifts for their pets and buy gifts for their pets on religious holidays such as Christmas and Easter, as well as on a whim.
Precautions to see understand
Pet accessories production of raw materials used, whether the workmanship is exquisite, production, as well as the source of supply country, etc., all to the price has an impact. According to insiders, the production of general conventional pet accessories after-tax profit is 10% -30%, while some high-tech supplies can reach more than 50% profit, such as a remote-controlled electronic dog collar, which can make the dog say stand on the stand, say bash down on the ground, the U.S. produced collars its profits reached 200%!
Exports to Russia, non-tariff restrictions are very few, import tariffs fluctuate between 15%-25%. Packaging should protect the product from damage, and certain products for retail sale should have an attractive appearance. Products sold in grocery stores or supermarkets should be bar-coded.
Exporting to the European Union requires an understanding of EU directives and ISO 9000 standards. The EU Directive is designed to ensure minimum safety and free movement of products in the EU, while the ISO 9000 standard is designed to meet customer requirements and expectations. Products from LDCs are usually exempted from customs duties. In the EU, there is as yet no ****same directive on packaging. Therefore, companies are faced with different regulations, and the easiest way is to discuss with the importer*** about packaging.
For exporters, it is vital to provide buyers with product descriptions, merchandise, catalogs and brochures with pictures and detailed descriptions. In Central and Eastern Europe, it is advisable to provide product descriptions in the local language. If the majority of small and medium-sized producers can not find their way to export, it may be worthwhile to be handed over to the foreign trade unit of the China Import and Export Commodity Construction Base to export on behalf of the agent, the agent's fee is generally 1.5% of the total amount of exports.