Objective
The facts reported in the news are objective, and one of the characteristics of the news language used to state and express the facts is the objectivity of the choice of words and phrases. Admittedly, a reporter, there is always love and hate the objective facts of praise and blame, in the use of language inevitably increase the subjective emotional color, but in order to make the news audience to grasp the facts of the native information, still can not help but be subject to the constraints of the word objectivism, the news report is even more so.
The objectivity of the news language does not exclude the news tendency, on the contrary, the objective language is for the subjective intention of news dissemination services. Needless to say, the news media on behalf of a certain class or social group's position and interests, it is often spread by the news with a certain tendency, and tendency to express the basis of the objective facts, only objectively reproduced the facts of the original face, in order to adapt to the audience's psychology, and then receive the expected effect of dissemination. Therefore, the main function of the news language is to express the objective facts, and subjective understanding and feelings of strong exposure, is bound to interfere with the readers (listeners, viewers) to the facts of the original understanding and grasp.
The objective features of the news language, usually manifested in:
(1) more neutral words than positive and negative words
Neutral words do not reveal the feelings of the reporter, the positive and negative words are obvious expression of love and hate tendencies. News writing, especially message writing, generally more neutral words, less positive and negative words, in order to objectively narrate the facts, and through the fact that the report to influence the audience. Please see the following message language: Xinhua News Agency, Shanghai, February 12, 1957 - These days the streets of Shanghai snow does not melt, spring cold, the lowest temperature fell to minus 7.4 degrees Celsius, Shanghai people encountered a meteorological record of more than 80 years of rare cold. 10 and 11, here appeared to be sunny and snowy phenomenon. On the 10th and 11th, the phenomenon of snow on a sunny day occurred here. With the sun shining and snowflakes fluttering in the sunlight, pedestrians have stopped to look up at this magnificent spectacle. "The night before yesterday there was wind and snow, and last night there were 800 children's corpses." These are the opening two lines of the poem "Zero Degree of Life," written by the poet Zang Kejia in February 1947 in Shanghai. These days are much colder than 10 years ago, but according to a survey by the Shanghai Civil Affairs Bureau, no one has frozen to death so far. The Civil Affairs Bureau has arranged for all districts to intensify their relief work for residents in difficulty, especially for the lonely old people. To avoid the cold affecting children's health, the Shanghai Municipal Education Bureau has extended the opening date of kindergartens across the city to the 18th.
The message, titled "Cold in Shanghai," is less than 300 words, and the language of the entire piece, without the use of positive or negative words reflecting strong emotional coloring, but we see through the reporter's portrayal of the snow on the streets of Shanghai and the contrast between before and after 10 years, as well as the Shanghai Municipal Bureau of Civil Affairs, the Bureau of Education in the cold to take measures, to see the emergence of the old and new societies in the two endings. The reporter's writing is natural and his tone is calm, but no one can deny that the author's thoughts are boiling and his love and hatred are clear, and he is able to make the 300-word report show a real picture: the old and the new societies in two different ways. If the work had used more positive and negative words reflecting the feelings of love and hate, its infectious power would not have been so strong.
(2) Modifiers are more restrictive than descriptive
In order to objectively express the facts of the news, it is necessary to directly and coherently state the elements of the facts, such as the factual state of the designation, time, place, location, scope, extent, degree, process, quantity, and the factual interrelationships between the collateral, causality, etc. These elements are mainly composed of restrictive determiners, which are mainly used to describe the facts. These elements are mainly expressed by the restrictive determiners and gerunds, and minimized by the adjectives that mainly play the role of description and expression or by adjectival phrases to make determiners and gerunds. In the article "Shanghai Cold", there are more restrictive than descriptive adjectives in the modifying determiners and adjectives. For example, the snow on the streets of Shanghai did not melt, the temperature dropped to minus 7.4 degrees, was limited to the electric head has been marked on February 12, 1957 before the "these days", the emergence of a sunny day snow scene is "10th and 11th", "a night of wind and snow, eight years of wind and snow". "One night of wind and snow, 800 children's corpses" is based on Zang Kejia's "Zero Degree of Life" written in February 1947, and the fact that no one has been found to have frozen to death is the conclusion reached by the "Shanghai Municipal Civil Affairs Bureau's investigation", and the civil affairs authorities' granting of relief was limited to The civil affairs authorities limited the relief to "residents in difficulty", "especially the lonely and helpless elderly", and so on. Only the sunny day "shines high", snowflakes "flying" in the sunshine, pedestrians "stop and look up", "a magnificent spectacle! ", is the adjective of the definite article, the gerund.
The objectivity of word choice requires us to use more restrictive modifying language as appropriate. Restrictive words can make the news work accurate, distinctive, plain and simple representation of the facts of the news. The concept of facts involved here must be clear, the concept is to reflect the essential attributes of things in the form of thinking, it has two aspects of the connotation and extension, the connotation is the concept of the essential attributes of the things reflected in the concept of the extension is the concept of the scope of things reflected. Objective things are always specific, it has quantitative boundaries, but also qualitative boundaries, while also noting the conditions, location, time boundaries. In this way, writing news allows you to use limiting words. If not properly rendered with more adjectives, the pursuit of word gorgeous, it is difficult to maintain the original appearance of objective things, will damage the truth of the news.
Modifiers more restrictive than descriptive, will affect the reader's emotions? It depends on the author's skill in formulating words and phrases. Like "straight" and "dew" of the author, the subjective consciousness and strong feelings to the reader, more or less reflecting his penpower is not enough, failed to master the language of the news; seasoned journalists to emotionally integrated in the objective facts, by the facts to speak, so that readers in the solid Facts to feel, produce the reader's own joy, anger and sadness, let him clap, let him shed tears. This effect is naturally much more brilliant than the previous one.
AFP reporter Biannick's report on the death of Premier Zhou Enlai is worthy of our reference:
Beijing radio announced the news of Premier Zhou Enlai's death in the early hours of the morning at 5:00 a.m. local time in the recent morning, but most of China does not yet know that their premier has died. When the Xinhua news agency's teletypewriter sent out the message a little after 4 a.m. local time, almost all the streets in China were empty of pedestrians. In the building where AFP is located, when the reporter told the girl who runs the elevator, she burst into tears. In expressing his condolences to a Chinese interpreter, with tears in his eyes and a quivering lip, he said: "We didn't expect this. We loved him very much. He was an outstanding revolutionary." It is not an exaggeration to say that the Chinese people feel very close to Zhou Enlai and his love. It is expected that all of China will show great sorrow, as the young Chinese girl who heard the sad news early this morning did.
The message written by Bj?rnenik is not very long, but it is really so touching that it fully expresses the grief of the Chinese people over the death of Premier Zhou Enlai. The message in the descriptive qualifier is very little, just an objective statement of the reporter's choice of footage, and these footage is the most touching, such as opening the elevator Gu Nian heard the death of the Premier "burst into tears", interpreters heard the news, "tears in their eyes, lips trembling" to express the love of the Premier. The interpreter expressed his love for the Premier "with tears in his eyes and trembling lips" when he heard the news. These spontaneous displays of grief from people of different strata are real, affectionate and tearful.
So, a vivid and touching report does not necessarily mean that more descriptive words must be used, and restrictive words written works are not necessarily not touching. The objectivity of news language and news tendency and readability are not only not contradictory, but often complement each other.
(C) the tone of the sentence more than the tone of the exclamation
Exclamation statements often with a strong emotional tone, a big rise and fall; statement statements, although it can also bring some feelings, but the tone is generally no obvious rise and fall, it is mainly used for the statement of facts, in order to achieve the desired effect, rather than relying on the naked praise or blame to achieve the effect.
The Xinhua News Agency reporter who wrote the message "Shanghai's severe cold" was singing the praises of the new regime with strong emotions, and he compared the two severe colds in Shanghai before and after the 10-year period, which can be said to be lamented, but he did not use the exclamatory tone of voice in his work, but just a calm and with a light statement, but it makes the readers and listeners to sigh in awe. AFP reporter Bionique, a foreigner, reported the fact of Chinese Premier Zhou Enlai in the tone of a statement without using any exclamation, but it made the audience around the world realize the great grief of the Chinese people. This kind of social effect cannot be achieved by writing messages in an exclamatory tone. Therefore, whether in the narration of facts or the use of characters talk, dialogue, in the tone of voice to grasp the emotional balance as far as possible, careful use of emotionally charged exclamatory tone, so as not to interfere with the objectivity of the news. Of course, in some of the more high-pitched news works, in order to express the author's strong ideological feelings, appropriate use of some exclamatory tone, is also necessary.
The objectivity of news language is also a feature of the beauty of news. Dialectical materialism's view of beauty that beauty is objective, is based on truth. All beautiful things are in the living reality, and the objectivity of the news language can put the beauty of the objective reality, the progressive requirements and contents of social practice, those noble sentiments in people's spiritual life that inspire the public to fight for the ideals, as well as the contradictory conflicts and struggles between the beauty and the ugliness, and give objective and fair dissemination through the news carriers to guide the longing and yearning for the beauty and to promote the progress of the society.
Exact
Exact is accurate and relevant. Liu Innocenti pointed out in the chapter of "Wenxin Diao Long - Chapter and Sentence" that "the chapter of the pugnacity, chapter without blemish; chapter of the bright and extravagant, sentence without blemish; sentence of the Qing Ying, word without delusion." He said "since no delusion", is to use this exact meaning. Gorky also said: "as a touching force, language is the real beauty, arising from the accuracy, clarity and sound of speech." Literary works can not tolerate hazy, ambiguous, chaotic description, for the embodiment of the facts of the news report, the language of the accurate, relevant, should be one of its characteristics. This is precisely what the principle of journalistic authenticity requires of language.
In the use of news language, the requirement of high precision, and strive to eliminate the ambiguity of the language, but does not completely exclude the ambiguity of the language. However, the degree of ambiguity is very different from literary creation. A study of the language of news writers, take two paragraphs are written "torrential rain into flooding" of the text, a literary language, a news language, a comparison of the two.
A paragraph taken from Hao Ran's novel "Sunny Day": The storm shook Dongshan Island, with thunder accompanied by lightning, and lightning accompanied by thunder. The rain, for a moment, was like pouring out with a ladle, for a moment like sifting down through a sieve, for a moment like a sprayer spraying there unhurriedly -- big for a while, small for a while; small for a while, big for a while, staggered and continuous. The rain fell from the eaves, walls, and tree tops, spread out in the yard, bubbled like it was boiling, rolled out through doorways and gutter eyes, and the water from a thousand houses pooled together in rapids on the big and small streets, and gushed past corners of walls, roots, and piles of dung to the Jinquan River in the west of the village.
Another passage from the news published in the June 17, 1983 issue of the Nanfang Daily, "Extraordinarily heavy rain fell on the city of Guangzhou in the early hours of this morning":
Last night, around midnight, the city of Guangzhou thundered and rumbled, lightning flashed, and it poured with rain, and the rain wouldn't stop coming down. According to the Guangzhou Meteorological Observatory, 145.5 millimeters of rain fell within an hour in the early hours of this morning alone. This very heavy rain, is the city of Guangzhou this year, the biggest rain. Because of this rainstorm came hard, rainfall, rainstorm for a long time, so that some low-lying road flooding in Guangzhou City into some of the factories, warehouses and residential houses, some low-lying vegetable fields in the suburbs waterlogged, resulting in certain losses. A reader called, Dongfeng East Road, Shui Jun Street and Shui Jun South Street, nearly 200 households living in the building on the ground floor of the with residents by flooding, indoor water depth of more than 30 centimeters, to 2:00 press stop, the torrential rain is still continuing unceasingly under the ground.
The author pointed out that the two examples are clearly different in the use and collocation of precise and vague words:
1. The first paragraph of the text lies in the artistic reproduction of the reality of life, and therefore does not focus on the rainstorm to what precise degree, into the flooding loss to what precise degree, but the active rain into the flooding of the image of the picture, so that the image of the image is more implicit, the formation of the mood, comfort, taste, and get aesthetic enjoyment. And in the latter paragraph, the precise word and fuzzy word collocation effect is to obtain the rainstorm into flooding accurate, scientific information, the degree of precision is higher.
2. The collocation relationship is different. In the first paragraph, precise words and fuzzy words are coherent and interlaced along the dynamic potential of the image, and the structural relationship is natural and smooth, forming a perfect image relationship. In the latter paragraph, the structural boundaries between the two are obvious. Precise statements tend to form a progressive illustrative relationship with vague statements. The third sentence is another precise comparison of the extent of this rain from the time vertical. The fourth sentence is a vague generalization of the cause and effect of the rain becoming flooded. The fifth sentence is a more precise description of the extent of the damage. Fuzzy statements to abstract generalization, precise statements to specific description, reflecting the news language of precise statements and fuzzy statements common collocation relationship.
3. Quantitative requirements are different. Fuzzy statements favor "quantitative analysis" is a general feature, but the fuzzy words in the literary statements quantitative than the news language general, descriptive, such as the previous paragraph that is, "big for a while, small for a while", "thousands of homes, hundreds of hospitals The first paragraph is "big for a while, small for a while", "thousands of homes, hundreds of houses", "big and small streets" and so on. The latter paragraph with fuzzy adjectives, adverbs, quantifiers of quantitative requirements of relative precision, "last night before and after midnight", before midnight for yesterday, after midnight for today, so that the use of fuzzy than a generalized "last night" to be relatively precise; " Nearly 200 households", "more than 30 centimeters", than "hundreds of households", "dozens of centimeters" to be precise;" Some sections of the road", "part of the plant", than "thousands of homes", "size of the street" precise.
4. Rhetoric is different. Literary language with hyperbole, metaphor, simile, analogy and other imaginative ways of organizing fuzzy word collocation, so that the word and the object of expression between the real non-real, if that is, if not. For example, in the previous paragraph, the size of the rain is compared to "pouring", "sifting" and "spraying". Metaphors can not be precise, but vivid image. The news language, on the other hand, is more likely to use a rhetorical approach that directly corresponds to the shape of the facts, which is also a sign of the importance of precision in the news language.
News from a general point of view, where it should be used and can be used in the precise language, should try to use the precise language or language with a higher degree of accuracy. This is on the one hand. On the other hand, people in the daily social communication, the ambiguity of language is a universal objective existence. Therefore, the language of news also retains a "fuzzy" element, and does not have to be as precise as the language of science and technology. For example, if it rained this morning and the amount of rain was heavy, it is fuzzy language to say "it rained heavily this morning". As for the rain is caused by 5:40 to 7:23 under the rain in Zhaojiabang Township up to 32.3 millimeters, in the township of Fan Shui is as high as 37.5 millimeters, when the scientific research with, in general, the masses as long as the "heavy rain this morning," this fuzzy language can be.
The fuzzy language of the news is not ambiguous, but relative to the precise language, its accuracy is lower, but not lost in the exact. In order to reflect the reality of the facts, the news language in the selection criteria, should be more precise language, less fuzzy language, and make the two with appropriate. For some of the facts that can not or do not have to reflect the high precision, but also to have a relatively accurate quantitative, qualitative (degree) expression, too vague is too generalized to the point of distortion.
In short, as far as the reporting of facts, the exactness of the news language, its strict meaning should be:
--Conclusive, not exaggerated, not out of shape, not to mention the fake.
--Appropriately, narrative, material, writing people properly, not to abuse the words of praise and blame.
--Clearly understandable, so that people can see at a glance, credible without doubt.
Simplicity
News to refine the precious, to redundancy as a disease. News language should be concise, concise, clean, avoid dragging the mud. As Lu Xun said: "concise words, with the power to penetrate the reader's heart."
The concise writing is the tradition of our documentary genre. Liu Zhiqi, a famous historian of the Tang Dynasty, once put forward the idea of narrative "simplicity" from the point of view of historical records, demanding to achieve "simple writing and abundant things", and writing many historical events with concise words. The so-called "simple but abundant", this is also the requirements of news writing. Newspaper news is generally smaller, fewer words, but also to give readers a larger amount of information, language, no other know-how, can only rely on the word "concise". Newsletters, features, explanatory reports and other news genres, even if it is larger, more words, the language should be as concise as possible, not because of the number of words allowed to be mixed with water, open-mouthed.
Beginning news writers think, news reports as long as the historical events quickly reflected on it, how to time to pay attention to the language of concise, concise. This is the communication of the timeliness and language concise antithesis. In fact, the two are not only not contradictory, but also complementary, news to short, fast, we must language concise. Language is a carrier of information, and the most economical language should be used to transmit more information. Therefore, as the language of information, the language of the news, words and phrases, to be able to save on saving, and seek to highlight the local information - the main news facts.
At the end of January 1979, when a shipment of supplies for Cambodian refugees from the Red Cross arrived in Bangkok, several domestic and foreign news agencies sent out news.
One news agency reported that a shipment of daily necessities donated by the Red Cross Society of China had recently arrived in Thailand to help relieve the plight of Cambodian refugees. The Chinese ocean liner "Huayin" unloaded medicines, canned food and cloth at Bangkok port that afternoon. The supplies will be distributed by the Thai Red Cross Society to Cambodian refugees who have crossed the border into Thailand.
Another news agency reports:
The first shipment of Chinese aid to the Thai Red Cross arrived in Bangkok on Friday on the freighter Huayin. The ship was carrying 70,000 dollars worth of canned goods and medicines to refugee camps along the Thai-Cambodian border. "The Huayin is moored at Bangkok's Khon Kaen port.
The language in both messages is relatively simple and clear, but the latter message is more concise and informative, explaining the value of the relief supplies, where they arrived and where they were destined to be shipped.
So, how to do news language concise?
First of all, to make things clear, the problem of thinking through, can summarize a distinctive main idea, this is the basic part of the language concise. Think clearly, in order to speak clearly, but also to concise expression. News writing can not be separated from the words and phrases, knocking is "think", think more, in order to write less; think deep, in order to write fine. There is no deep thought, can not talk about the language of concise, fluent.
Secondly, to say short words, write short sentences. Do not use excessive lyrical sentences, do not use too many adjectives, do not use inappropriate metaphors and aphorisms. A sentence can be clear, do not say two, three sentences, which superfluous words, words should not be retained, and strive to save words and sentences. I'm not going to be able to do that, but I'm going to be able to do it.
Lu Xun said: after writing at least two times to read, and try to will be dispensable words, sentences, paragraphs deleted, no pity. He fully embodied this idea in his writing practice. For example, there is a paragraph in Death, the first draft is: "At this point, I was convinced that I was in the end to believe that there is no ghost in the death of a person, although in a long illness and high fever, but also still did not waver." In the final draft, it was changed to: "At this time, I was convinced that I believe in the end that there are no ghosts in human death." Lu Xun's deletion makes the sentence more concise and does not detract from the original meaning. Since the first draft used the word "in the end", which is sufficient to indicate a resolute attitude, the deletion of the clause below the word "although" instead appears to be a clearer and more concise statement.
In addition, in the structure of the sentence, to emphasize concise and straightforward, less tortuous and circuitous, especially avoid language impurities, do not let the complex structure and rhetorical devices, expression language drown the facts. Many news of the language is cumbersome, empty words, nonsense. Such as "in ...... the great situation", "in ...... the inspiration (push)", "on the basis of ......", a series of tiresome clichéd sentences, do not clean up these clichés, the language can not be concise. Another example is a newsletter wrote: "Not only in the sowing time, he turned every day in the ground, blessing the young people to sow uniformly sowed; and in the wheat seedlings out of the ground, as usual, he turned every day in the ground, to see the lack of rows and broken ridges, with the seeds brought along, one by one to make up for it." A comrade changed it to read, "When sowing, he turned at the edge of the ground every day, instructing the young people to sow evenly; when the seedlings came out, he brought the seeds with him to the low end, and made up for the lack of seedlings." This change, the number of words reduced by 1/3, the meaning of the original manuscript has not seen damage, the main reason is that the revised version did not use "not only ...... but ......" sentence.
Plain
Plain and simple, concrete and real, this is another feature of the language of the news.
Li Bai has a poem: "water out of hibiscus, natural to carve." This is consistent with the news language requirements of simplicity. The language of the news is simple, we must "have the true meaning, go to the whitewash, do not show off", do not have to pursue ornate rhetoric, as far as possible to use fewer adjectives, additional words, do not engage in that kind of flashy and unrealistic showmanship. News writing using simple language, natural and no artifice, and reliable and not frivolous, but also more attractive and trustworthy audience.
News language is also specific and sensible. The objective existence of the facts is always specific, reporting the facts of the news, its language can not be abstract, can not be conceptualized, including time, place, people, events, etc., must be expressed in concrete terms, words, real, let a person feel visible, tangible.
"People's Daily" on the "Beijing Hospital staff abroad efforts to save foreign exchange" report, the full text of the facts of the expression, it is the use of plain language. It reads: The personnel who went to Japan for the study tour did not talk about ostentation, did not put on a show, and did not spend a penny indiscriminately. Before going abroad to make clothes, clothing costs are not up to the standards set by the state. Some should do four pieces of clothing, only three pieces. When they went abroad, they lived in cheap simple hotels, ate popular meals, went out in public **** car, sometimes simply walk. In order to save money, they brought to the public scientific and technological information, all in a personal box, up and down the plane, car and ship, all by themselves to carry. They go abroad to spend all the costs, less than half of the national regulations. To Canada, the United States to study medical electronic computer personnel, as little as possible to spend U.S. dollars, the daily cost of less than one-third of the regulations. One day, they were going to visit a famous zoo, and when they arrived at the gate, they saw that a ticket cost 2 yuan and 50 cents U.S. dollars, which meant that the seven of them would have to spend 17 yuan and 50 cents. Everyone was very distressed about spending this amount of money. Some of them said, "How many souvenirs do the farmers in our country have to sell for one visit to the zoo? If we save one US dollar, we can increase the funds for the Four Chemical Industries. The group discussed the matter and changed their visit to another place.
This news has no grandiose words, no big and bold rhetoric, but in accordance with the original appearance of the news facts, simple and natural expression of the clear. Especially in front of the zoo counting, the entrance fee with farmers selling local specialties linked to reflect the spirit of these intellectuals and farmers heart to heart, read feel close to believable, can not help but think of some people go abroad to spend a lot of foreign exchange, and this is a strong contrast.
News language is simple, not the same as can not be depicted, it is important to depict the appropriate. This depiction is not a literary work of "creative imagination", artistic reproduction of the facts, but the actual life of the intuitive portrayal of the simple reflection of the original objective; it depicts the "image" is the "image of the facts The "image" it depicts is a "factual image", not an "artistic image". Although the shape of objective things, sound, color, taste from the news, the audience can feel it in a variety of ways, but with the kind of subjective imagination to wantonly rendering, piling up adjectives, is very different. The famous American neo-literati, Melvin Manchel, said, "The rigor of writing creates simplicity of language." The simplicity and naturalness of news language, plain and concrete, is not only the requirement of news language law, but also a reflection of the author's temperament. Therefore, we are required to strengthen the cultivation, with a simple temperament, with simple language, write a good work that affects the readers' hearts.
Popularity
Popularity, that is, in-depth, simple and understandable, easy to understand, with social universality. As a mass media news carrier, facing millions of readers, viewers and listeners, the only way to disseminate information is to use common language, in order to be accepted by the public and produce the desired effect of dissemination. Therefore, the popularity of language is also a feature of the news language.
Cao Xueqin, a writer of the Qing Dynasty, was good at quoting the popular language of the masses at that time, which added brilliant artistic glory to the great work "Dream of the Red Chamber". It can be said that the artistic achievements of Meng of the Red Chamber are connected and dependent on Cao Xueqin's ability to absorb and utilize the language art of the people of the time. Such as the description of Jia Baoyu and Lin Daiyu to become a close friend, through the mouth of the purple azalea to Lin Daiyu, said: "The girl is a person who understands, do not hear the proverbial 'ten thousand taels of gold is easy to get, know one of the heart is difficult to find'." Read catchy, meaningful. The book is full of sayings such as "Rats leave a sinking ship when the tree falls", "A thin camel is bigger than a horse", "A clever daughter-in-law can't make congee without rice", "Thousands of li The language is vivid and vivid, and the reading is reminiscent of the common use of the deep memory.
China's modern writers also attach importance to the use of popular language. Lao She wrote articles always change and change, as long as write a sentence is not clear, not loud, not like the spoken word, he will change a more understandable, more popular, close to the people's spoken words. He believes that truthfulness, conciseness, popularity and artistry are all closely linked, and truthfulness does not hinder popularity and artistry.
The news carrier is a tool for mass communication, the only way to play a role in the dissemination of news is to make it popular among the masses. News language, if you leave the popular, is the same as out of the millions of readers and listeners. Therefore, the popularization of news language is crucial to news writing and the whole news dissemination business. Here, let's take a look at Shanghai, "Xinmin Evening News" published a news: March 13, the southern city of the old Westgate Administration for Industry and Commerce in a Sichuan accent to come to the outsiders, asked him to bring 15 pounds of beef jerky acquisition and processing. Originally, he is Fengjie County, Sichuan Province, a cadre of machinery factories, named to the Friends of the House. He came to Shanghai on a business trip to contact the business, originally thought that "the round stamp is not as familiar faces, not a gift can not do things. In order to let the work go smoothly, he specially bought 15 pounds of beef jerky in the local, as contact work when pulling the strings. But he went to Shanghai in two weeks, went to the Chemical Industry Bureau, Agricultural Machinery Company and other five or six units, all refused to accept gifts, 15 pounds of beef jerky a catty did not send off. To the Friends of the House in the request for acquisition of the application wrote: "I have successfully completed the mission, the beef jerky with you only have to ask for your assistance, in accordance with the provisions of the Shanghai license plate price processing." South city industrial and commercial bureau decided to buy at market price, and then handed over to the old west gate Chinese food store to sell at the license price.
This news has a profound meaning, the language is easy to understand, read catchy, and talk in general. News from the point of view of resisting unethical practices, combined with a statement of the origin and passage of events, reflecting the spirit of the people, can be said to be unique and fascinating.
The popular language is also the language of the masses, to make the news language popular, we must resolve to learn the language of the masses. 1942 February, comrade Mao Zedong in Yan'an cadres will make a speech "against the party eight shares", called on the whole party to use a lot of energy to the people to learn the language. He said: the people's vocabulary is rich, lively and expressive of actual life. He also said that if one not only advocates verbally but also practises massification in truth, then one has to learn from the people on the ground, or else one will not be able to "transform" the language. Naturally, the masses of language also has a high and low coarse and fine, we have to take the essence, remove the dross, absorb the nutrition of the masses of language, enrich their language vocabulary, for the news language color.
The popularity of news language requires the use of language forms familiar to the masses, i.e., written language close to the spoken language, from the readers' (listeners' and viewers') level of understanding, and the news language of radio and television should be as oral as possible. Sentences and paragraphs of the work should also be short rather than long, and radio scripts should be smooth and fluent, with short and catchy sentences. In the written language of the newspaper, inverted sentences can be used, such as "low cost, fast reproduction, feed saving, more fat accumulation, meat can be eaten, skin can be sold. This is XX County XX township XX village summarized the six benefits of raising rabbits". To make the radio language, such an inverted sentence, the listener will feel puzzled, to be heard at the end to realize that it is talking about raising rabbits, before the six benefits have been unable to remember. Therefore, we must put "XX County XX Township XX Village summarized the six benefits of raising rabbits" in the front. In ancient Chinese, monosyllabic words were basically used, while the majority of modern Chinese use two-syllable or multi-syllabic words. Like "but", "had", "although", "time", "because ", "後", "应" and "较", etc., which can be used in written language, should be changed to "but", "was", "although", "when", " later", "should", "compare".
The language of the news should also avoid the use of rare words and puzzling words, and abstain from the use of technical terms, industry customary language, dialect, ancient words, foreign words, etc., it is necessary to use should be explained and accounted for, to help news audiences to understand the meaning of the language. At present, there is a noteworthy tendency to use dialects such as "I", "what" and "how" in news reports on rural subjects, especially in spoken broadcasts, They think that this can show the characteristics of the countryside and reflect the earthy flavor of the farmers. In fact, to express the characteristics of the countryside or reflect the characteristics of farmers does not lie in the use of this type of dialect or vernacular. In a report, the entire news language is relatively standardized, in the middle of the emergence of "I", "what", "what" kind of words, which seems to be very incongruous. Sometimes, in a particular language environment, such as the need to quote the farmers' dialog, the appropriate use of vernacular, as a separate issue.
In summary, the news language is objective, precise, concise, simple and colloquial five characteristics. Mastering these features and following the rules of news language in writing, which will certainly help to improve and enhance the level of news reporting.