The cost of a corporate video is related to the level of consumption and spending power of the local city, and is also mainly related to the boss's budget and attention. Dongguan City, a manufacturing city, according to our years of service experience in Dongguan, most of the small and medium-sized enterprises to choose the grade and price of the corporate video
1, the basic type of corporate video about 10,000 to 30,000 yuan
Generally small and medium-sized enterprises, processing and production companies, software companies generally choose the basic type of promotional videos, mainly reflecting the production capacity of enterprises, equipment, management, and market positioning, and does not require to do flashy. and market positioning, etc., and does not require to do cool. The basic promotional video can be shown on the official website, played when customers visit, and played when negotiating business, which is frankly a "company profile movie" or "product promotional video". It is a cost-effective package, 90% of the small and medium-sized enterprises in Dongguan will choose such a grade of basic corporate videos.
2, medium-sized promo about 30,000 to 50,000 yuan
Medium-sized promo suitable for a certain scale, a certain market awareness of the enterprise, mainly reflecting the strength of the enterprise, cooperation, market, strategy, etc., the more shocking, the more momentum, can show the image of the enterprise line temperament. Generally used for corporate exhibitors, customer visits, staff signboards, website video playback and so on. Belong to a certain industry strength of the company to further enhance the image of the strength of the enterprise and the concept of cooperation for the appropriate packaging type of promotional videos. Most of the medium-sized enterprises will choose to produce this type of corporate video.
3, high-quality promotional film about 50,000 or more
Idea-type promotional film is generally quite influential industry, with a certain brand awareness of large enterprises, groups of companies, the main embodiment of the corporate philosophy, quality concepts, the concept of cooperation, the concept of strategy, and so on, the requirements of a high image quality and brand strength show, generally used in the front lobby of the image of the enterprise broadcast, large-scale project engineering The prelude to the bidding rendering, and even in the CCTV, Zhejiang TV, Guangdong TV and other TV programs for publicity broadcast. Idea-type promotional video will generally hire a good image of the temperament of the big stars, models starring in the character image, but also let the business president to appear.
Corporate promotional film production is mainly the preliminary planning, medium-term filming and post-production, then the economic price of the enterprise promotional film why will be so much cheaper
First, about 10,000 yuan of promotional film is just a description of the enterprise or other commentary or the company to provide their own relevant commentary.
Second, the mid-term shooting may be a little better than the home DV machine as a go shoot, not to mention what professional director and cameraman. Overtime to be shot in the studio, the budget of the economy will be completely insufficient to set up the scene, not enough post-processing labor time costs.
Thirdly, the post-production is also a simple cut and cut, but also can not talk about how good the dubbing of how good the effect of special effects. Post-production content includes non-linear editing, two and three-dimensional animation production, dubbing, screen coloring, soundtrack and special effects synthesis. And each item here may cost you a lot of money. In a nutshell, you get what you pay for.
Fourth, in addition, whether it is pre-planning, or medium-term shooting or late staffing differences, let's say: the cameraman has a level of division, familiar with and specializing in the field of filming is different, and naturally, the commission is not the same. By analogy, it is not difficult to conclude that from the creative to the director and even actors, art directors, lighting technicians and other field staff have high and low points.
Fifthly, in terms of dubbing, there are national level dubbers, general radio hosts, and foreign dubbers, so prices vary.
Corporate promotional film costs include: copywriting planning + actor models + scene shooting + studio green screen keying + shooting time + shooting characters + shooting equipment + dubbing costs + car fuel and accommodation costs + video effects
Each of these items is related to the cost, combined with the cost of the standard of the local city, combined with their own budgets, to find out cost-effective cultural companies with experience in the service can be.