On the qualities that web designers should possess.
Web design is a marginal subject. It is a technology and a process of creating beauty; It is a tool for text communication and a part of multimedia technology. Web design embodies the comprehensive quality of designers: grasping the content of words; Understanding of graphics, colors and sound objects; Correct judgment of the visiting crowd; The potential motivation of designer's cultural background and the clever use of network technology.
First, aesthetic ability is an important quality of designers.
Beauty is a concrete image (including social image, natural image and artistic image) that contains or embodies the essence and laws of social life and causes people's specific emotional reflection. Aesthetic ability is the subjective condition and psychological ability of individuals related to aesthetic activities. The beauty contained in web design is also realized through audio-visual communication. In web design, it is the key to guide visitors' visual (text, graphics, animation) and auditory (sound) senses correctly, so that they can get "aesthetic feeling". We can use effective and refined graphics, animations, sound effects and colors to shock and stimulate (we say "effective" here, but we don't need to use these in all cases) to achieve the purpose of creating beauty. Based on the boring and lack of stimulation and anger of web design in the past, FLASH has become popular all over the world. It also brings rich imagination and free play to web designers: you can use it to edit MTV, short stories, greeting cards, games, special effects, make demonstrations, interactive tutorials and so on. The richness of its actions is the reason why it has remained mysterious.
1. Text is the carrier of web pages.
The international standard of Chinese characters in China is the Basic Set of Chinese Characters Coded for Information Interchange, which was formulated in 1980. Its standard number is GB2312-80-80, which is referred to as international code for short, and it is the most widely used Chinese character coding character set in China. This standard determines the general rules of text representation of web pages. Based on the common Song style design, the title level and directory level of web pages can be distinguished by the change of text color and font size, which can also bring intuitive and effective access to users. Therefore, distinguishing font size and color is also a problem that needs attention in design. Title, hyperlink, navigation, table of contents, text, etc. All need our careful consideration. Fancy fonts or unsystematic fonts will bring a lot of trouble and inconvenience to visitors, and designers can't infer the user's machine configuration through their own machine configuration. At present, there are a lot of low-end machines that may be visitors who want to know your information. Of course, this is only for text editing, and the graphics are not limited by fonts. However, it is important to rasterize the channel or layer with special characters or graphic the characters to meet special performance requirements.
The essence of web design is a kind of cultural communication. China's fonts range from Oracle Bone Inscriptions, bronze inscription, seal script, official script, regular script, cursive script to running script. Their changes reflect the cultural essence of different times and people's social activities, spiritual world and aesthetic ability in different times. If we use the experience of modern people to investigate and infer the behavior of the ancients, we will find that we came from them. Powerful words inspire us to struggle and guide our direction; Melodious words inspire our emotions and purify our hearts. This is a silent action. We will feel that words have triggered many tragic stories in the world; Because words bring endless wisdom and strength to the world, every word is a profound book. In this respect, Chinese characters can better embody profound cultural connotations: the change of their fonts represents the change and leap of people's understanding; The change of its quantity reflects the increasing richness of people's social life. So be kind to words and try to avoid wrong usage and other words.
2. Graphics and animation are tools to deeply express artistic conception.
When receiving information, it is graphics that have the greatest influence on us. The gradual change, symmetry, contrast, proportion, balance, size, light and shade of graphics are intuitive and easy to accept, but they leave an impression. Not all graphics are useful for your web page. Graphics are just an ornament to deeply express the artistic conception of words and the intention of the website. In the vast network, there are many kinds of graphics, images and animations, but there are not many that can really be used for you, let alone those that suit the characteristics of your web page. Many designers like to use what they already have online, which is a bad habit. This will leave an unprofessional impression on visitors and even greatly reduce the image of your company and unit. The result is not worth the loss. Besides, we must respect the copyright of producers. The solution is to make graphics, images, animations, website LOGO and title buttons suitable for the theme of your webpage, and don't blindly copy other people's things. What's more, in some FLASH animations, there are pages, messages, warnings or other forms of expression that are completely out of tune with your website at a certain time or attract your attention. Browsing the web will always encounter such "eggs", and your feelings are the feelings of users. This is an unacceptable mistake, an irresponsible attitude towards design and a blasphemy against visitors.
3. Color is an important link in web design.
Color is a feeling that light stimulates the eyes and then spreads to the visual center of the brain. Color composition is a very profound knowledge. We don't want web designers to be experts in color composition theory, but we should have a basic understanding of how colors stimulate people's feelings and make it clear that colors play a very important role in people's psychology.
The basic components of color are hue (color type), purity (color depth) and lightness (color brightness). Different hue, purity and lightness give people different psychological feelings.
Hue: Warm colors such as red, orange and yellow are the most exciting and positive colors, while blue, blue-purple and blue-green give people a sense of calm and negative.
Purity: Whether warm or cold, high-purity colors are more exciting than low-purity colors, giving people a positive feeling.
Brightness: The same purity and different lightness, generally speaking, the color with high purity is more exciting than the color with low lightness, and the color with low purity and lightness belongs to quiet, but the area with low lightness in non-color is the most negative.
Obviously, color is one of the key factors in website visual design. The preliminary work of visual design includes determining the tone scheme of the page. Color can have a strong influence on the viewer's mood and thinking, so choosing a combination of warm colors or cold colors, black or white background is bound to have a great guiding role for the viewer. When designing, you can use your artistic imagination as much as possible, but you should follow the following basic skills:
(1) In order to take care of most netizens, it is best to limit the use of the color 16K.
(2) Use background color blocks to avoid using background pictures. Using pictures as the background will slow down the access speed of the page, make the text difficult to read and easily blur the theme of the whole website.
(3) TINT should have personality, and at the same time, it can make the words easy to read and the images easy to distinguish.
(4) Carefully choose the emotional meaning of TINT. For example, the scarlet letter on the black background is dazzling and not suitable for general sites; Blue words on a white background look relaxed and quiet, which is not enough for websites such as rock bands and games.
The spatial relationship between hue and black, white and gray plays an important role in design and painting. Tone must be clearly defined on the page, and other colored or colorless contents belong to the spatial relationship of black, white and gray, thus forming their spatial hierarchy.
Color is one of the elements of artistic expression. It is a feeling that light stimulates the eyes and then passes to the center of the brain. In web design, according to the principles of harmony, balance and emphasis, different colors are combined and matched to form a beautiful page.
Use the result of color's psychological influence on people, and make rational use of it. According to the principle of color memory, warm colors are generally easier to remember than cool colors. Color also has the characteristics of association and symbol, such as: red symbolizes fire, blood and the sun; Blue symbolizes the sea, sky and water. Therefore, the design of the virtual storefront selling cold food should use passive and quiet colors to make people feel cooler psychologically.
In the process of using color, we should also pay attention to different people, because different countries and races, different religious beliefs, different geographical locations, different cultural literacy, and different likes and dislikes of color. For example, children like solid colors with strong contrast and distinct personality; People who live on the grassland like red; People who live in downtown areas like elegant colors; People who live in the desert like green. The background and composition of the main readers should be considered when designing.
4. The correct use of sound can make the finishing touch.
With the continuous development of network technology, sound has gradually become an important factor in the process of making web pages. If you can add beautiful sounds to colorful web pages, it will have icing on the cake effect. Because sound spreads in space and has continuity, music and sound can add a lot of excitement to your website. Because the average person's demand for hearing is far lower than that for vision, and in order to spread quickly in the network, it is best to use midi, rm, mp3, flash and other formats for the music in the webpage, and the size should generally not exceed 100K K ... Also, you should never go too far. Making a sound every time you click will make your website very annoying and leave an unprofessional impression on your website. If you plan to add some background music to your website, you'd better use some streaming audio software, such as Real Audio, to play files. Alternatively, you can insert a Flash file and play a piece of music in a loop. It can be realized by importing WAV files into Flash files, or downloading some free related software from the Internet. If you want to use sound in your Flash movies, it is usually best to add a "no sound" button; If you use a behavior script to control the sound on your browser computer, add a volume control bar. Of course, it's best not to change the volume. If necessary, the browser can adjust the volume of his computer by itself.
Second, technical ability is an important guarantee for the performance of web designers.
In addition to the aesthetic qualities mentioned above, it is more important for web designers to make good use of software, not to make clumsy mistakes and leave no traces of affectation. This is achieved through superb and appropriate technology. In addition to download speed and delay time, we should also consider the ingenuity and practicality of technology application.
1. Master computer language
To edit a good web page, we should not only use an excellent production platform, but also learn the basic things, that is, several languages that support web page functions. First of all, you have to be able to use HTML language and know what information each program conveys to users. Even the best platforms (such as FrontPage and Dreamwave) can only show users their basic functions. If you want to realize your wish in a deeper level, you have to rely on your experience in using software and your ability to modify the code yourself. Secondly, JScript and VBscript can call some special functions in the system, give users more choices, display different effects on different display platforms, and complete some actions that HTML language cannot complete. Third, style sheet CSS can unify your title, text, table, background color and so on. , will not make the page layout messy, scattered text and so on when the font is enlarged. We should not only be familiar with these four different tools for displaying web pages, but also be able to use them flexibly. They can add a lot of vitality and humanization to your web page and reduce the workload of later updates. To learn these languages, we must first understand the basic principles of programming, data types, constants and variables, operators and expressions, several basic types of process control statements, arrays, functions and so on. You should know that real web pages are composed of these basic elements. No matter how rich the content is, how powerful the function is and how gorgeous the appearance is, these elements are organized step by step, so it is best to learn a common language, which will bring you a lot of convenience in making web pages. A good designer will choose the least refined code to express his ideas, and his algorithm is always the most ingenious, which is also the direction of programmers' efforts.
2. Mastering auxiliary production tools will make your web page stand out.
While writing web pages, in order to be more attractive, distinctive and expressive, you should not only learn some languages, but also master some graphic software, such as Photoshop, imageReady, Flash, CorelDraw, text editing tools, WPS and so on. These tools can fully realize your inspiration and achieve the effect that simple language cannot achieve. As a web designer, you have to rely on this software and your own hands to make basic materials. Theme background picture, navigation button, website LOGO, webpage GIF and even the whole page can be made directly with these tools. Dragging pictures or text in these tools is very arbitrary and can be placed anywhere, but in Frontpage, it is in the form of text editing. Because of the influence of adjacent pictures, words or tables, sometimes you can't achieve your goal, so adding tables to tables will make the external tables more difficult to control. Many times, not only the layout is not good, but even the screen is in a mess. Cutting and assembling pictures in these softwares is as simple as using a brush, and it can automatically generate various slices for you, and the automatic naming is also intuitive. All we have to do is modify or add some code.
3. Appropriate application of dynamic web pages and databases
With the rapid development of network and the emergence of new concepts such as e-commerce and virtual community, web designers are required to establish a dynamic, easily updated, searchable and informative web page. Web designers are more and more inclined to build an eye-catching website to attract many netizens to visit it frequently.
All these require a powerful tool, and ASP is one of them. It can be said that ASP is one of the best tools, with powerful functions and excellent performance, which provides a perfect solution for commercial websites and enterprise websites.
Simple and easy to use is the incomparable advantage of ASP. In just one week, ASP can complete the work of traditional CGI program for three months. ASP can easily realize e-commerce (such as commodity selection and stock trading) and system management (such as login and inquiry). You can use ASP to complete common services on any website. ASP is programmed with VBScript or JScript, and they have a common feature: easy to understand and easy to expand. As the core of WINDOWS2000 website, ASP has become a compulsory course for web designers. From its birth to now, ASP has swept all Web applications, which also indicates that traditional CGI programs will be replaced by scripting languages. The background database can use ACCESS 2000 or SQL SERVER. The above is the most basic thing in technology. If you take this job as your career, you should not only meet the above requirements, but also grasp the pulse of the times and master the changes of advanced languages and software. Some popular production methods can also give users a sense of intimacy, let users know that you are constantly updating, let users have greater trust in you, and will not lose visits, so that your company or unit can obtain higher economic and social benefits.
Internet is the fastest developing field in IT field, and new web page making technology appears almost every day. If it is not a professional website that introduces network technology, we must use new web page production technology reasonably to avoid turning the website into a technical booth for making web pages. Always remember that it is most important for users to get the information they need conveniently and quickly. However, for website designers, they must learn and master new technologies of web design, such as Java, DHTML, XML and so on. , and according to the needs of the content and form of the website, apply them to the design reasonably.
Technical problem is an eternal and fresh topic, which is also the core of web design and the confusion of programmers. Web designers should not only consider the feeling your design gives users, the purpose of users visiting your website, but also consider how to use technology to express your thoughts, what tools and materials are needed, and how to find the best way to express them. These all depend on their own accumulation, to improve themselves from time to time, and to firmly grasp the industry trends. Perhaps this is the way for web designers to go forever.
Third, cultural quality is the fundamental quality of web designers.
The rapid development of the network, the rapid dissemination of information and the constant updating of knowledge. Undeniably, as a kind of media, grid has brought great convenience to people, and also brought changes to people's thinking, behavior, communication and interpersonal communication. The advanced is being quietly rewritten by another, and it is impacting people's ideas with its powerful power. The answer that I didn't have yesterday may have been refreshed several times in one night. Are your ideas avant-garde? No. Is your technology advanced? No. Is your method the fastest? No. Even Bill Gates has learned a lesson, claiming that his WINDOWS XP system is the safest system. Within a month, piracy was prevalent and cracking methods were gradually introduced from all over the world. Up to now, there are still many WINDOWS XP systems without payment, and Bill Gates is chatting happily. His next job can only do the most primitive things: arrange him to spy on your back door; Register the software and hardware of each machine; Set your machine as his machine and he can do whatever he wants with you! It will get worse in the future, and maybe legitimate users will pick on Bill Gates with their machines. I think Bill Gates will have more things to finish. We look forward to the best platform!
In the vast network, there are not many producers who really try to keep their virginity. Many web page producers still need visitors to comment on their ideological, moral and cultural qualities. Everyone who has been online has been teased: either the mouse can't stop; Either full screen, without any toolbar; Either naked Huang Tu; Either the homepage has been modified by the webpage; Either scared to death by pranks; Either the sound keeps ringing, and we can't stop at once; Either someone quietly formatted the hard disk (formatted the hard disk, can you format the user's heart? ); Either let users fill in a lot of privacy, and the result is still the wrong page; Either you read an article, or you have to keep clicking on a series of confirmation message boxes and say, "Do you want to go to page?" "Welcome to XXX website, from which you will click XXX", "Please choose the topic you want to go", and finally remind you "Please add me to your favorites" ... until he has asked all the questions he wants to ask, the content of the article is still inconsistent with the search (remember: enter the selected topic, don't let the user click more than three times)! Wait a minute. These are not designers who really want to serve the network. This is actually a precursor to the closure of this website, so what is the purpose of your website? As a producer, we should first purify our thoughts, locate our own coordinates, learn the philosophy of life well, and return the network to a pure land! What exists is not necessarily reasonable. Among these phenomena, there are problems of designers' ideological and moral level and cultural quality, some problems that web designers have not thought of, and some are purely technical scary, claiming to be masters or hackers (pseudo-hackers). No real master or hacker would do such a boring thing.
Everyone who makes a web page wants to get the most click-through rate, but the click-through rate has a great relationship with the theme, content and information content of your web page. Internet users mainly want to get information. Their special and demanding requirements determine that your web page must have distinct theme content, what to promote and what to convey to users. Be clear and consistent in the website planning book. In addition to promoting its corporate culture, the company website should introduce and promote new products; Processing user's feedback information, etc. The key to success is to minimize irrelevant pages, prioritize and focus, and correctly position your image. The administrative department, the education department, the IT industry and the technical department should all have different styles, and all should treat any pages or links that join these websites seriously and meticulously with their own professional ethics. It is necessary to highlight the theme of this industry and stand out clearly in order to better establish an image. You should know that everyone on the earth has the opportunity to see your page, and you should not only think about the local influence and function, but also maintain a healthy and upward cyberspace.
When making a web page, we also need to consider the people who visit your page. You should initially establish the cultural quality, operational ability, appreciation level, purpose requirements and so on of the people who browse your page, so as to select special functions in production.
The main body of a web page is text, and graphics and sounds are just extensions of the text that you can't express in words. If you can't control the graphics and sound, you can only say that the extension of the text is not enough or appropriate, or the text is irrelevant. As a designer, you can't expect a big change in a day or two. It depends on time, attention and effort. So be kind to words and write them well. This is the responsibility of China people, and it is also a problem that small web pages should pay attention to. At present, the content of web pages is mixed, with different levels. The content of the article is inconsistent with the title, the sentences are unreasonable, and the article is full of typos and broken sentences. Some really can't read. These are pure rubbish, which affects themselves and others. Of course, there are many good products. As a web designer, you should not only have a sincere heart to serve visitors, but also explore advanced achievements in various fields, especially to improve your artistic accomplishment, literary level and discriminating ability. As long as you put your heart into it, you will become a truly high-level designer.