Committed to creating and sharing the beauty of life
We are engaged in the retail industry, close to the pulse of life and closely related to life. We advocate and are committed to creating the value of affinity, trust and enjoyment of life, sharing truth, goodness and beauty, sharing knowledge and ability, and sharing the fruits of ****same creation. To make the spiritual and material life of stakeholders better. -On January 24, 1984, Rainbow was incorporated.
- On January 18, 1985, Shennan Rainbow opened its doors, formally starting the journey of retailing.
-In 1993, Tianhong was ranked as one of the 100 largest retail stores in China with sales of 280 million yuan, total profit of 30.08 million yuan, and per capita sales of 536,000 yuan, making it the only retailer in Shenzhen to be shortlisted.
In January 1994, the company established the business policy of "quality first, customer first" and insisted on the business characteristics of "superior quality of goods, complete varieties, reasonable prices and fast service".
-July 1995, the CI system was introduced to integrate and improve the visual image, behavior and concept of the company.
-In 1995, the commercial POS computerized management system integrating the functions of purchase, sale, transfer and inventory was put into use in Rainbow, and in September, the comprehensive information processing system integrating the network, communication, commercial information and gift card technology was formally launched, and Rainbow began to enter into the ranks of scientific management.
-In May 1998, the nation's first online shopping mall with online payment was opened in Rainbow, creating a new mode of shopping in China.
-In January 1999, Rainbow successfully passed the ISO9002 quality certification, becoming one of the pioneers in the retail industry in Guangdong Province and even in China. -July 31, 1999, Shennan Rainbow fully resumed business with an area of 20,000 square meters, becoming the first large-scale department store in Futian District of Shenzhen City that integrates shopping, eating, entertainment, and leisure, and is an important symbol of Rainbow's step from a traditional department store to a modern department store.
-On April 29, 2000, the first chain store, Dongmen Rainbow, was opened, and Rainbow has been on the road of chain development ever since.
-On October 1, 2002, the first chain store outside Guangdong Province, Nanchang Jiangda Rainbow opened; on September 12 of the following year, Xiamen Huiteng Rainbow opened. The successful opening of cross-regional chain stores laid a solid foundation for Rainbow's cross-regional chain development.
-In October 2002, the 18,000-square-meter Rainbow Logistics Center was completed and officially put into use, providing a strong guarantee for Rainbow's development.
-On March 29, 2003, the Rainbow Training Center was formally established and began to build and implement Rainbow's training system.
-On January 1, 2005, Dongguan Dongzhong Rainbow opened its doors, marking Rainbow's advancement into the Pearl River Delta beyond Shenzhen. -On September 28, 2006, Jiaxing Rainbow opened, marking Rainbow's move into the Yangtze River Delta.
-On July 28, 2006, Rainbow entered into a sale and purchase agreement for a portion of Atlantic Ocean View City in Xiamen, Fujian Province, which marked the first time Rainbow purchased its own properties.
-On June 25, 2007, "Rainbow Arcade Limited" was renamed "Rainbow Arcade Co.
-On July 26, 2007, Rainbow Arcade was awarded "Top Ten Famous Brand Shopping Malls" and its Managing Director, Lai Weixuan, was awarded "Top Ten Characters Promoting the Progress of the Retail Industry" at the 10th Anniversary Celebration Gala of Shenzhen Retail Trade Association. Ltd. was honored as "Top Ten Famous Brand Shopping Malls", Managing Director Lai Weixuan was honored as "Top Ten People Promoting the Progress of Retail Industry", and former General Manager of Rainbow Shopping Mall, Mr. Zhao Luyuan, was awarded the "Special Prize for the 10th Anniversary of the Founding of Retail Trade Association".
-On September 25, 2007, Rainbow was honored with the Shenzhen Mayor's Quality Award, which represents that Rainbow has achieved international standards in management and operational performance, and has become a model of operational excellence. Rainbow has taken another step forward in shaping itself into a national first-class retail chain.
-On June 17, 2008, as one of the oldest department stores in Shenzhen, Shennan Rainbow was officially relocated to Dingcheng International Building.
-On August 28, 2008, Rainbow released a new brand strategy and the latest brand logo, refining the core values of "affinity, trust, and enjoyment of life", defining the brand slogan of "sharing the beauty of life", and reintegrating the brand name. The brand slogan "Sharing the Beauty of Life" was determined, and the brand name was reintegrated.
-On September 23, 2008, Rainbow was ranked as a "Global Strategy Execution Star Organization" at the "2008 Brilliant Asia Pacific Summit" held in Seoul, Korea, and two days later, Rainbow was awarded the "China Strategy Execution Star Organization" in Beijing. Two days later, Tianhong won the "China Strategy Execution Star Organization" award in Beijing.
-On April 25, 2009, Rainbow opened its 34th store, Beijing Rainbow Department Store, marking the first step of Rainbow's integration into the Bohai Rim economic circle. On November 1, 2011, Rainbow Arcade Co., Ltd. announced that the company had agreed to lease the property located on the first to eighth floors above ground of the Xinsha Road project in Bao'an District, Shenzhen City, from Shenzhen Shajing Dongtang and Shenzhen Jinrong Honesty for the purpose of opening a Rainbow Arcade.
The announcement showed that the lease area of about 96,000 square meters, the lease term of 20 years, the total transaction amount of about 1.194 billion yuan (including rent and property management fees), the project renovation, equipment acquisition and other investment of about 59.91 million yuan.