How to write a market research report on pharmaceuticals?

[The basic requirements of market research report writing] Market research report, is based on market research, collect, record, organize and analyze the market demand for commodities and the information related to this instrument. In other words, it is to use the laws of socialist market economy to analyze, carry out in-depth and detailed investigation and research, through the current situation of the market, revealing the law of market operation, the essence. Writing and requirements 1. Generally speaking, the title of the market research report does not have a strict format. It requires and the content of the article into one. Is a high degree of generalization of the content of the article, with concise and simple text to show the central idea of the article. The title of the market research: in the title of the direct market research in the region, the investigation of the project and the "market research" this kind of paper; in the title of the direct introduction of a commodity in the market, pointing out the center of the article, such as "x brand refrigerator is cold"; with the main title pointing out the center of the article, and then with the sub-title description of the market research project, area and type of text; use the major title to point out the project, scope, content and situation of the market survey, and use the subheadings to explain the main content of the whole text. 2. Preface. Preface part of a concise text to write the basis for the writing of the survey report, the report's research purpose or main idea, the scope of the survey, time, place and the survey methodology used, the way. 3. main body. Market research report mainly includes the summary part, the body part, the end part. These three points form the main body of the report. 4. conclusion. This is the end part of the whole text. Generally have a preface to the market research report, there should be a conclusion, with the preamble to each other, summarize the full text to reiterate the point or deepen the understanding. Market demand survey report The main content includes the number and composition of the object of product sales, the consumer's household income level, the actual purchasing power, the potential demand and its purchase intention, such as the amount of increase in consumer income, changes in the level of demand, the degree of change in consumer demand for commodities, consumer psychology and so on. Market Supply Survey Report The main content includes the total amount and composition of commodity resources, the situation of commodity manufacturers, product renewal and replacement, the stage of different commodity market life cycle, and the prospects of commodity supply. Commodity sales channel survey report The main content includes the types of channels and the number of commodities sold in each channel, the potential, the flow of commodities, routes, storage and so on. Commodity Price Survey Report The main content includes commodity costs, taxes, market price changes, consumer feedback on price changes, etc. Market Competition Survey Report The main contents include competitors' situation, competitive means, competitive product quality, performance and price, etc. Market Survey Questionnaire Structure 1. The content of the market adjustment questionnaire is the basic situation of the respondents. The main items are name, gender, age, ethnicity, education level, work unit, occupation, address, family size and so on. Investigating these items facilitates the classification and specific analysis of the collected information. Survey content. It is the core part of the questionnaire, the specific items of the required survey content. Instructions for completing the questionnaire. It is the specific requirements and methods for filling out the questionnaire, including the purpose requirements, the meaning of the items, the time of the survey, the respondents should pay attention to when filling out the survey, and the investigators should comply with the matters. Numbering. Sometimes the questionnaire must also be numbered, in order to facilitate the classification and filing, computer management. 2. 2. Design of market research questionnaire should pay attention to Necessity, the question should be directly for the purpose of service, no value or irrelevant questions should not be included. Feasibility, should try to avoid listing questions that are difficult to answer, pay attention to the use of words or phrases suitable for the identity and level of the respondents. Accuracy, questions should be simple and clear, never ambiguous or difficult to understand. Artistic, questioning should be artistic and interesting, so that the respondents are happy to answer. /contract/6414.html Here is a free wine survey you can refer to: http://sz21.org/download_file.php?weblan=g