1. From the perspective of the main application areas of mHealth, there is a prediction that by 2017, the market size of mHealth routine services will reach 7.34 billion yuan. Due to the technical background of the mobile Internet, basic routine services, diagnostic services and treatment services will always occupy the lion's share of China's mobile medical market. What kind of impact will this bring to traditional medical services? How should hospitals respond?
A: It will bring a lot of impact to the traditional medical services, the good side is that the speed of brand dissemination is accelerated, more convenient to get more customers, more effective diagnosis and treatment costs down, the bad side is the same bad word of mouth is also accelerating the spread of customers are easy to be intercepted, diagnosis and treatment of the uncontrollable risk increases. Traditional healthcare should treat mHealth as an assistant rather than a rival in the optimization of resource allocation.
Hospitals are advised to take the following steps
a. Self-check: Refine the hospital's core brand elements, possible risks, and resource list.
b. Develop a strategy: clarify relevant goals, plans, funding, suppliers, staff, appraisals, etc.
c. Push aggressively but cautiously, this should be a handful of projects.
2. Some industry insiders believe that, along with the increasing penetration of smartphones in China, the accelerating aging of the population, and the accelerated development of information technology, such as big data and cloud computing, mobile medical application solutions, such as remote diagnostics and monitoring of chronic diseases, will gradually change the existing healthcare service model, and set off a new round of industrial development boom. What do you think about this? What kind of changes will it bring to the medical industry?
A: I am cautiously optimistic that mobile healthcare needs to overcome three mountains, the policy mountain, the technology mountain and the market mountain, before subverting the existing healthcare service model. Before these three mountains are solved, mHealth will have a certain boom, but there will be no climax. Mobile health care to the medical industry to bring changes are a. From hospital-centered to patient-centered transformation b. From administrative regulation to market regulation of the change c. From diagnosis and treatment-oriented service-oriented model to service-oriented diagnosis and treatment of the necessary model change.
Technology is the first productive force, trying to coordinate, divide and reconstruct the industry chain without changing the productivity of the situation is bound to be the result of the existing local interests at the expense of damage. Now the core problem of the industry chain lies in the absolute value of medical resources is too little, low efficiency and non-essential medical needs too much, for example, Chinese doctors 1.5 thousand people in the United States is 3 and the essence of independent practice is quite difficult; low efficiency refers to a large number of equipment and personnel idle, many diseases still need too much time and too much money in order to diagnose and treat them; too much demand refers to the number of minor illnesses to run to the big hospitals to line up dozens of people The demand is too much is that so many minor illnesses run to the big hospitals to line up dozens of people to see a doctor and also have to medical insurance. Can really solve the above three problems in order to face up to the problems of the medical industry.
4. At the end of August, the Health Planning Commission issued the "Opinions on Promoting Telemedicine Services for Medical Institutions", which limits the main body of telemedicine to medical institutions, and non-medical institutions are not allowed to carry out telemedicine services. Some industry analysts believe that this blocked the profit model of many mobile medical companies, before the individual doctor to carry out telemedicine has been in the law does not prohibit can be done stage. What do you think?
A: I think the Commission's opinion is right: on the one hand, the opinion does not completely block telemedicine, leaving a lot of room for technology-oriented companies to operate; on the other hand, there is indeed a need to pour cold water on the current stage of telemedicine or mobile health care of the virtual fire! From the existing mobile medical business model, I think a lot of is very dangerous, because very often they do not reflect the technology to promote productivity, but in the reconfiguration of the supply and demand in vitro, so that for the body of the supply and demand instead of playing a role in exacerbating the contradiction.
5. Data from a survey in China shows that 50% of respondents believe that the lack of hardware and software standards is an important reason for hindering the development of the mHealth market. This is because the lack of relevant standards makes the mHealth market more uncertain and makes it difficult for companies to develop new products and services. China's mHealth industry development is still facing many difficulties, one of the prominent problems is the lack of standardization. At present, many domestic hospitals use information systems provided by multiple vendors, the standard is quite confusing, it is difficult to form a unified mobile medical access platform, you think how to crack?
Answer: I think there is no solution in the stock market in a short period of time, so that multiple vendors to provide a number of different systems standardization of the difficulty is no less than to re-engage in a reform, to solve the stock problem need to meet the following two conditions at the same time a. health insurance across the provinces and municipalities b. HIS market is highly concentrated in a few vendors. Otherwise, only from the incremental market to solve the problem, such as high-end large hospitals can be accredited by JCI and JCI accreditation can be required to standardize information systems, health care chains can be localized standardization through the marketing push for decision makers, a large number of independent small and medium-sized micro-health care institutions of information systems rely on the market of different information systems providers in the market to promote and share.
7. How can China's mHealth establish a mature business model? For example, the foreign mHealth enterprises Epocrate-charging to pharmaceutical companies Zocdoc-charging to doctors, Vocera-charging to hospitals, WellDoc-charging to insurance companies, Zeo-charging to consumers, can these business models be "localized and transplanted"?
A: All of these business models have great potential for the future, and some of them are already being done. For example: Epocrate is feasible in foreign countries because in addition to the information provided by foreign doctors for reference, the prescription process is directly connected to the core of the pharmaceutical marketing, the domestic similar apricot grove is far from being able to compel or guide doctors to use its prescription, and can be prescribed Neusoft HIS and other information can not be provided for reference, so the domestic information + business processes (prescribing) is split, this leads to Epocrate, which is the first time in the world to be able to provide information to doctors, so that they can use the information to guide doctors to use it. ZocDoc can undoubtedly appear, Jianqin.com's service vertical search will be this model, and now Chunyu, good doctor and so on to the doctor's consulting fee is different, Jianqin.com that we are I think it's hard for Vocera to appear in China, because the emergence of Vocera is due to the U.S. legislation to regulate the use of patient information security transmission, etc., and China is lagging behind in this regard. WellDoc's model I think is very good, and it's the next step for Jianqi.com to further study the field of health vertical search based on the The next step in the health vertical search, based on the field of in-depth research, domestic Baidu health cloud is a large part of the goal is this. Zeo this kind of model I think is very promising, he is very suitable for entrepreneurial entry, but the premise must be to have their own unique technical barriers