Remodeling industry competition and broadening brand boundaries
The development of smart cities is in the ascendant. As the most basic part of a smart city, architecture will develop towards temperature, perception and evolution. It is foreseeable that in the future, a large number of building overall solution providers will aim at the blue ocean of intelligent buildings.
As one of the five business segments of Midea Group, Midea's HVAC and Building Division has recently changed its name and started its transformation around the strategic axis of "leading technology, direct access to users, digital intelligence drive and global breakthrough" and the strategic deployment of "all-round digitalization and all-round intelligence", established the development vision of "the leader of HVAC and building intelligent ecological integration solutions" and updated its brand slogan to "wisdom integration", aiming at the integration of wisdom.
From the perspective of business boundaries, Midea HVAC and Buildings are intended to build smart buildings and gradually move towards smart communities, thus building the smart ecology of urban buildings, getting rid of the shackles of traditional equipment suppliers and deeply integrating into the new Internet of Things era. In the product line, it will also be broadened from HVAC products to building automation, elevators, weak current integration, energy systems, security, fire protection and other dimensions.
With the brand influence and solid "hardware" foundation of Midea's HVAC and construction industry for many years, it will create a new opportunity for the future intelligent building to reshape the industry competition and become a new force in the HVAC and construction industries.
Empowering technology to expand four business maps
"In the future, our business will cover HVAC, building automation, elevators, energy and other aspects closely related to intelligent buildings." Guan Jinwei, president of Midea Group's HVAC and Building Division, broke the transformation direction.
After more than 20 years of intensive cultivation, Midea leads the track in HVAC and energy-saving management. With four production bases, we have mastered the independent R&D and manufacturing capabilities of the whole series of compressors and the core technologies such as five-dimensional air treatment, and the product scale and product line perfection are in a leading position in China. Midea HVAC and Architecture studies the different characteristics and needs of people, animals and machines from the granularity of regional temperature and humidity, creates a global smart air solution, and explores the needs of all aspects of the world.
Usually, elevator equipment space and energy consumption account for 30% and 15% of the building respectively, so elevator is an important part of building integration. Recently, Midea has reached a strategic cooperation with China national brand Wang Ling Elevator, and will fully cooperate with Midea's resources in advantageous fields such as real estate and rail transit to rapidly expand the elevator industry in the future. "Wang Ling has been deeply involved in the field of elevators for many years, and is at the forefront of the industry in the fields of research, design, manufacture and sales, installation and maintenance of electric elevators. We have a CNAS certification laboratory, and the team has developed more than 200 product patents. It is the first national brand capable of introducing permanent magnet synchronous energy-saving technology into elevators. " Xie Jian, general manager of Wang Ling Elevator Co., Ltd. said, "In the future, we will integrate the advantages of both sides in their respective fields and promote the coordinated development of elevator, HVAC and building automation business."
In the aspect of building automation, Midea HVAC and Building released BMS intelligent building management system as early as 20 18. Through the combination of software and hardware, the comprehensive query and monitoring of important indicators such as people, things, incidents and safety in the building are realized, and intelligent comprehensive solutions and services for people, vehicles, security, equipment, environment and energy are formed.
In terms of energy management, Midea intelligently integrates HVAC, elevators, lighting, weak current security and fire protection systems in buildings to provide an overall energy management scheme. Midea HVAC Building recently established Meitong Energy Technology (Chongqing) Co., Ltd., and will focus on energy storage, energy management and energy saving optimization in the future, actively expand BOT, EMC and other businesses, improve energy efficiency and reduce energy consumption costs for customers.
Explore with partners * * and * * create an intelligent ecosystem.
At present, the curtain of China's development around "new infrastructure" has been opened, and new technologies such as 5G, cloud computing and artificial intelligence will bring more opportunities for future urban development and construction. Midea's smart integrated solution is gradually improving the degree of building intelligence and improving the current situation of building energy consumption.
In the future, Midea will continue to research and develop intensive technology, explore smart building solutions with more partners, optimize the combination of building structure, system, service and management, promote the creation of more relationships between people and buildings, provide users with a more humanized building environment, and release the infinite possibilities of urban architecture and human life.