Preliminary investigation is very important,
The number of brand directly-managed stores and operation, can reflect the feasibility of this project.
A good project must be a market-tested project, the direct store is the best way to test the feasibility of the project. The successful operation of directly-managed stores can test the correctness of the project's business model, the products are suitable for the current stage of consumer trends, store operations can be operated. The development of directly-managed stores also objectively shows the core competitiveness of the brand.
Good project direct stores must be the existence of a benchmark: the service is in place, the product is excellent, the decoration is attractive, excellent site selection, profitability is superb, direct stores if you can not do the above points, the headquarters of the headquarters from where to summarize the success of the experience of the franchisee to teach it?
Vision health care to join to pay attention to
Judgment criteria:
Examining whether the headquarters has a directly managed stores and business situation.
Store operations, usually in accordance with a quarter or half a year to pay the rent, a directly managed stores, after three months of operation, if you do not find the hope of profitability, may still adhere to another three months, but six months did not meet the profitability, will choose to give up, so a directly managed stores continue to operate for a long time, you can determine the basis of profitability, you can be sure that the project feasibility.
The more directly-managed stores a brand has, the longer the directly-managed stores operate, the relatively richer the accumulated operational experience.
Choose the right project: At present, there are many kinds of products in the vision correction market, how to choose the right project is the key, related to the later effect of the problem.
Choose the right project: choose to have the national approval of the product, to medical, treatment-oriented, other massage health care think twice.
Choose the right project: with the product but also to see if you can work directly with the manufacturer, if there are too many intermediaries, the late operation is also a problem.