The Internet of Things era was originally an era of subverting tradition and promoting new things, and the COVID-19 epidemic undoubtedly accelerated this process. The decline of old things is inevitable, but "new species" often have vitality at this time. Haier biological sample network (referred to as "sample network"), which was born on Haier biomedical platform, is one of the representatives. The data shows that in the first half of 2020, the sales revenue of the sample network achieved double-digit growth and rose against the trend during the epidemic.
Sample network, jumping out of the traditional product dimension
As a "new species" born in the tropical rain forest initiated by Haier, the sample network went against the trend during the epidemic, which was not only a unilateral strong performance of the product side. It can even be considered that the reason why the sample network can release its competitiveness in the context of economic downturn is because it has jumped out of the traditional product dimension and evolved in the direction of scene and ecology.
In essence, the business model of sample network is no longer a primary product trading model to provide users with an ultra-low temperature refrigerator, but a comprehensive output solution based on the specific needs of users in different scenarios.
The author understands that the sample network realizes the real-time interaction among people, machines and samples through the combination of low-temperature storage and the Internet of Things management system, and obtains sample information with one click, thus managing samples safely and conveniently. After joining the sharing platform of biological sample network to provide data transformation and value-added services for scientific research, the sample network can not only effectively monitor and warn the storage temperature of biological samples and the running state of equipment, but also meet the needs of users for accurate positioning, accurate audit and rapid classification of biological samples.
In short, sample net is like a set of management system or solution covering the whole process of biological sample bank. The product represented by ultra-low temperature refrigerator is only the beginning of the interaction between sample network and users. With the in-depth application of Internet of Things and other technologies, sample network has become a dynamic solution, which continuously meets the needs of users through iterative methods.
Distinguish and explore the solutions of Internet of Things scenarios
So how did the sample network evolve from a single product to an Internet of Things solution?
The first point is to make electrical appliances network devices. In order to meet the storage requirements of biological sample bank in the Internet of Things, sample network launched a new generation of cloud core ultra-low temperature series products on 20 18. It is understood that the ultra-low temperature series in Yun Xin is equipped with an Internet of Things monitoring module and an intelligent Internet of Things biological sample management system to monitor and warn the storage temperature of biological samples and the running state of storage equipment. In this process, with the embedding of the display module and the information storage and processing module, the sample network can accurately identify and record the storage location of samples through scanning, which is convenient for users to query and sample information. At the same time, the management system can also upload the basic information and storage information of biological samples to the cloud platform, which is convenient for users to manage in a unified way and improve the efficiency and accuracy of sample management.
Cloud core ultra-low temperature series is an important carrier to realize sample network networking. It is no longer a cold product, but a temperature contact that can interact with users. In fact, netware laid the foundation for the sample network of the Internet of Things. In the Internet of Things era, which emphasizes the personalization and customization of users' needs, the interactive and intelligent netware makes it possible for the sample network to further evolve.
Relying on the network layout, the sample network iterates out a variety of IOT solutions based on different scenarios of users, such as ultra-low temperature storage scenario, deep-low temperature storage scenario, sample processing scenario, sample transportation scenario and so on. These solutions have not only been replicated in the domestic market, but also entered Britain, Australia, Switzerland, Portugal, Singapore, Denmark and other countries, and have been recognized by overseas high-end market users. Taking the sample network of British Biological Center as an example, the sample network is based on the ultra-low temperature storage scene, which provides a reliable sample guarantee for British researchers to draw the national disease map, and can also dig out the root causes of diseases according to the physical condition and growth trajectory of British users.
The relevant person in charge of Haier Biological Sample Network said that the solution of the Internet of Things scenario is the difference of the sample network. Instead of exporting products to users in one direction, we take users as the core, constantly interact and continuously improve the user experience.
Biosafety, the latest exploration of the times
That is to say, as mentioned above, the sample net is a dynamic solution, not a fixed inherent model. On the one hand, the dynamic characteristics of sample network are that its Internet of Things solution can provide customized solutions according to the needs of different scenarios; On the other hand, the sample network has the ability of iterative subversion and self-evolution according to the changes of the times and trends.
Especially under the epidemic situation, the reason why the sample network can rise against the trend lies not only in the "different scenarios" of the Internet of Things solution, but also in the fact that it quickly found a new direction-the field of biosafety under the background of the times.
The author understands that as the epidemic enters the normalization stage, the National Health and Family Planning Commission issued the Notice on Further Improving the Detection of COVID-19 during the Epidemic Period, requiring disease control institutions at or above the county level and general hospitals at or above the second level to have the ability to detect nucleic acids; Three-level general hospitals should establish clinical laboratories that meet the second-level or above biosafety standards. Under this background, the sample network quickly iterates the scene scheme of COVID-19 detection PCR laboratory, and gives a full set of product scheme support from the different links experienced by the sample. With the help of the Internet of Things technology, the whole process of sample transportation trajectory, detection process and storage state is visualized. At present, the scenario scheme of PCR laboratory has covered more than 3,000 hospitals in China.
Take the PCR laboratory of Tianjin Third Central Hospital as an example. On May 5th this year, 15, Sample Network and Tianjin Third Central Hospital launched the COVID-19 Detection PCR Laboratory to experience cloud broadcasting. In less than half an hour of expert scene interaction, more than 50,000 grassroots users of nucleic acid detection participated, providing timely suggestions on the whole process of biosafety protection in PCR laboratories for practitioners in the fields of medical care, disease control and scientific research.
Scene fission is always in dynamic exploration.
Explore the sample network in the field of biosafety, in a word, keep pace with the times. However, we should also see that the exploration of sample network in the field of biosafety is still in a dynamic process. This dynamic is first reflected in the continuous expansion of ecological resources. The data shows that the sample network has fully opened its own ecological platform around the new opportunities in the field of biosafety, and has attracted more than 50 resource parties to win.
On the other hand, the dynamic nature of sample network is reflected in the constant fission of its scene ecology. According to the author's understanding, around the needs of users, apart from the PCR laboratory, the sample network is also divided into several sub-chain groups, such as Yunyan Smart Laboratory, COVID-19 Sample Collection, Sample Transportation, Sample Storage, Mobile Shelter, etc., which continuously expands its scene layout in the field of biosafety.
Taking Yunyan Smart Lab as an example, this solution was born based on the real-time monitoring requirements of users in the whole process in the PCR lab scene. Specifically, through the all-round upgrade of "software+hardware", Yunyan Smart Laboratory has enabled the biosafety laboratory represented by PCR laboratory to have the functions of intelligent terminal face recognition, real-time environmental monitoring, real-time equipment monitoring, intelligent environmental disinfection, paperless information recording and compliance management, and realized the timely, visual, intelligent and remote safety management of the biosafety laboratory. At the same time, Yunyan Smart Lab is always in the iterative process, and is trying to create a brand-new "Yunyan Network" ecological layout by linking more ecological resources.
It can be seen that the cloud eye smart lab scenario solution has two-dimensional value. Firstly, the demand of PCR laboratory is solved, and the scenario solution of sample network in the field of biosafety laboratory is optimized. In addition, Cloud Eye Intelligent Lab is a relatively independent scenario solution, which is evolving to a new ecosystem, thus further expanding the layout of the sample network in the field of biosafety.
In fact, the core competitiveness of the sample network is the Internet of Things solution that can independently build scenarios and is always in the process of dynamic evolution. On the one hand, it benefits from Haier's "self-righteous" entrepreneurial gene, on the other hand, it is also the driving force of the times. Challenges and opportunities always cling to the positive and negative sides of the "coin" of the times. They are interdependent and vary from person to person. The reason why the sample network can survive in generate under heavy pressure is only to grasp the "opportunity side" of the times in the process of laying out the solution of the Internet of Things scene.
Author: Yin