How about Zhang Li's new marketing? Who knows? Can you recommend a good book about marketing? thank you

Zhang Li is one of the best practical marketing experts in China. To do business in China, you must learn from Zhang Li. Two points are very important. First of all, Zhang Li perfectly combined the western marketing concept with the traditional research in China. Second, new marketing is a series of valuable ideas based on the characteristics of China market and Zhang Li's own practical experience. These viewpoints well explain all kinds of mysteries that enterprises encounter in China. They are clear and clear and worth reading.

These include:

1, management is a practice, and marketing is also a practice.

2. Competition is the first starting point of marketing, not customer demand. (very important)

3. The dialectical relationship between profit and market share.

4. Cash flow is more important than profit, and return on assets is more important than profit rate.

Wait, there are many more.

In a word, New Marketing is a must for enterprise strategists. However, it should be pointed out that "new marketing" is not a complete abandonment of western classical marketing theory, nor a reflection on abnormal market results, nor a feedback to practice, nor a regular summary of experience, nor a value promotion in the process of theory and practice cycle.

Readers are advised to ponder and study repeatedly, which will bring great gains.

At the same time, readers are advised to read philip kotler's Marketing Management, an authoritative work in the field of marketing.

thank you