What are the review standards for medical device advertisements includedThe Review Standards for Medical Device Advertisements have been considered and adopted by the State Administration for Industry and Commerce at its Bureau Meeting and are hereby promulgated and shall come into force on the date of promulgation. In order to ensure that the medical device advertisements are true, legal and scientific, the formulation of this standard. First, the release of medical device advertisements, should comply with the "Chinese People's *** and State Advertising Law" and the state regulations on the management of medical devices, in line with the "review of medical device advertisements," the procedures set out in the "Measures". Second, the following medical devices shall not be published advertisements: (a) without the State Administration of Medicine or provinces, autonomous regions, municipalities directly under the Central Administration of Medicine (or the same level of supervision and management of pharmaceutical administration) approved the entry into the market of medical devices; (b) without the producer's country (region) government approved the entry into the market of overseas production of medical devices; (c) should be obtained without obtaining a production license for the production of the producer to produce Medical devices; (d) expanding clinical trials, trial production stage of medical devices; (e) treatment of AIDS, improve and treat sexual dysfunction of medical devices. Third, medical device advertising should be consistent with the review and approval of the product market access instructions, shall not arbitrarily expand the scope. Medical device advertisements shall not contain assertions or guarantees of efficacy, such as "the best efficacy", "guaranteed cure" and so on. Medical device advertisements shall not disparage similar products, and shall not be compared with other medical devices for efficacy and safety. Medical device advertisements shall not contain "the highest technology", "the most advanced science" and other absolutist language and expression. Medical device advertisements shall not contain the content of the cure rate, efficiency and awards. Medical device advertisements shall not contain the use of medical research units, academic institutions, medical institutions or experts, doctors, patients, the name and image of the proof of the content. Eight, medical device advertisements shall not contain direct display of disease symptoms and pathology of the picture, shall not make people feel that they have suffered from a disease, shall not make people misunderstand that not using the medical device will suffer from a disease or aggravate the condition. Nine, medical device advertising shall not contain "invalid refund", "insurance company insurance" and other commitments. Ten, medical device advertisements shall not take advantage of the lack of consumers of medical devices, technical knowledge and experience of the weakness of the terminology or can not be proved demonstration to mislead consumers. Eleven, recommended for personal use of medical devices, should be marked "please use under the guidance of a doctor". XII, the approval number of medical device advertisements should be listed in the advertisement content at the same time. Thirteen, in violation of this standard of medical device advertising, advertising operators shall not design, production, advertising publishers shall not be published.