Baidu is the largest search engine in China, the world's largest Chinese search engine, Baidu promotion mode is pay-per-click bidding ranking. Domestic very early very early to use this way to embrace the money. Pros: the flow of traffic accuracy is also relatively high. Disadvantages: click on the price is high, some industry keywords click on more than 100, is the heat of the higher mechanical equipment keywords (some, not all) keywords click on more than 20 dollars. If a day budget of 100 yuan, if you set up the core keywords, not a few clicks, the ads on the line.
Now a lot of catering to join the medical and other large households still give priority to Baidu, after all, the flow is large. But I personally think that in addition to suitable for such large households to do promotion, in fact, some of the flow of smaller industry keywords to do Baidu effect will also be very good, such as walnut peeling machine, peanut peeling machine, fiberglass cartridges, I think the effect will be very good, because the 360 and Sogou for some niche products will not be able to spend the money out of the dilemma.
Sogou search has just been listed in the United States, is also a company that attaches great importance to technology, especially in the past few years, Sogou merged with Tencent Soso, strategic investment in Zhihu, continued to make efforts to the cell phone end of the exclusive support of WeChat public search, feel Sogou in the road of differentiated marketing farther and farther away, this kind of thinking is the right thing to do.
The advantages of Sogou promotion: low price flow is also okay. The effect is also good. Hot, or hot in general can try Sogou search.
Disadvantages: I think some of the heat is very low industry do not choose this platform to promote, low flow, precise keywords can not show, must do fuzzy match, fuzzy match and not accurate, transformation is not good.
360 search I do not understand. They used to be the second largest search engine in the country, and in the past few years, the cell phone side is not doing well. I do not know whether it is now Sogou second or 360 second, in short, Sogou market expansion than 360 to be better. Sogou's market positioning is also very clear. 360 wireless transition to do a bad job.
To say that the advantages of 360: they do search engine promotion is one of the latest, it is reasonable to say that they have accumulated bidding customers is the least, so the cost of clicking should also be the lowest (this is just my personal prediction, the price of different industries is certainly not the same, and can not be predicted how accurate).
Summary: Because I do website optimization work, there are many bidding ranking friends told me, bidding households do the effect is good, the platform is one aspect of the advertising plan, advertising ideas, keyword budget placement time these factors will also affect the promotion effect.
A friend in Texas did a search engine promotion (hydraulic machinery ~ hydraulic cylinders, jack industry) spent more than 8,000 on a few phone calls, every day cursing a search engine has no effect, but they do have a few people in the industry has been insisting on doing bidding household, do the effect is also very good.
Tai'an do seedlings (fruit tree seedling industry), also appeared to promote the effect of good and bad situation, some people can receive several phone calls a day, some people a day to spend 200 yuan a phone call can not be received.
Dezhou Wucheng County Luquantun do central air conditioning end of the situation.
Conclusion: search engine promotion regardless of Baidu Sogou 360, as long as our products are not very cold, there will be a lot of traffic, but these flows you can only use a day to 100 yuan 200 yuan 300 yuan budget, the other traffic has nothing to do with you. How to reasonably utilize the money with your promotion of customer service has a lot to do. Good customer service = high conversion.