The design focus of the tourist attraction project planning (Phantom Star brand tourism planning reminds you: the content is long, please be patient)
Phantom Star brand based on many years of experience in cultural and tourism design, tourist attractions planning and design need to uphold the principle of aesthetic design, and at the same time to be Give full consideration to the feelings of tourists, with a certain degree of affinity and caring, focusing on practicality, functionality, so that the design of the building, landscape, etc. and the environment constitutes a beautiful picture, to provide tourists with a wonderful travel experience. Specifically, Tourist attractions planning and design need to focus on what aspects?
First, tourism attractionA tourist attraction, if there is no attraction, can not talk about the development of Guilin's Lijiang River peaks and clusters landscape, Jiuzhaigou's fantastical water features and other unique natural landscapes, is the attraction of these scenic spots. Without attraction, without creating the nucleus of attraction, the foundation of tourism cannot be formed, so the first thing to do tourism is to form the attraction and the nucleus of attraction. The key to creating attraction lies in its precise positioning, which requires a deep knowledge of resources, culture and market, etc., and the ability to dominate the entire recreational process.
1)Organization and design of the tour line
The tour line of the tourism product is the process of organizing the tour, and at the same time, it is also the process of letting the whole tour achieve the expected effect, so the organization and design of the tour line is very important. In the tour design there is a key skill - tourism electrocardiogram. For example, mountaineering, the whole tour process is as short as an hour, as long as a day, in principle, the general tour process every 15 minutes should let the tourists have excitement, 30 minutes to have a greater excitement, 1 hour must have a rest area and equipped with the corresponding consumer goods, thus forming the whole tour process rich and interesting. Tourism is like a script, tourism planning and design is actually editing the script, the whole script to design the ups and downs to have attraction.
2) Tourist attraction design
The key to the design of tourist attractions is to allow tourists to more effective viewing tours and participate in the experience, such as in the valley next to the repair of a trestle, across the valley to see the stream and the feeling of watching the stream from afar is not the same at all, the design of the relationship between people and the stream to do a good job, not only to form an interactive echo of the human and nature, so that tourists can participate in the experience, but also to form the entire process of rich and interesting tourism. The design should make the relationship between people and streams better, not only to form an interactive echo of man and nature, so that tourists can participate in the experience without destroying the natural environment, but also to highlight the natural value of the streams in the best location to feel the vitality of the streams, so that the natural beauty of this natural beauty to bring physical and mental pleasure.
3)Amusement Design
Whether it is a natural sightseeing attraction, or a cultural heritage attraction, or a brand new creation of the attraction, amusement is crucial, tourists are increasingly focusing on the participation and interaction, purely sightseeing scenic spot is difficult to attract tourists to stay! Amusement equipment has been developed very well, from motorized, photoelectric to the current digital amusement constantly upgraded. Whether it is a haunted house adventure, or sky roaming, or other ways to make a variety of imaginative ways of deep participation in the amusement experience, through the creation of a scenario and experience process that is not available in reality, to give people physical and mental excitement feelings, creating a huge shock!
4) rest node design
To stay in the most beautiful place, through the leisure plaza, leisure shopping street, sightseeing platforms and other ways to stop and rest, and in the leisure area with business stores, this design constitutes a rest node design.
5)Entertainment Design
The difference between entertainment and amusement is relatively small, but amusement is more reflected in the dynamic structure of interactivity, and entertainment is more reflected in the cultural level and the structure of the way of performing arts. For example, interactive performances, live performances, bonfire party-style interactive participation, role-playing experiential activities. Many friends in the tour of Yangshuo, must have seen the "Impression Liu Sanjie" landscape live performance, this through a high level of creative creation to form a classic, so that tourists can not forget the innovation, can be formed by word of mouth to spread and attract more tourists.
Tourist attraction project how to design the first, tourism landscape designTourism projects in the landscape, should have the uniqueness and uniqueness, the landscape itself should become an attraction to tourists, enhance the overall attractiveness of the tourist area, and can not only satisfy the function and the general landscape requirements, tourism landscape design should be to achieve the effect of distinctive and unique attraction.
Landscape design includes not only natural landscape design, but also cultural landscape design, to create tourism attraction for the needs of the very rich elements through the construction of landscape features, the effective use of landscape symbols to reflect its value, fully show its uniqueness! Cultural landscape design from cultural tourism to cultural experience design development, cultural experience landscape design through the use of a variety of means and media to create an atmosphere and scenarios, so that people are immersed in it, to enjoy a series of unforgettable experience, which has the characteristics of interactivity, participation and consumption. Mainly through situational, kinetic art, interactive art and amusement methods to create.
Second, the architectural designFor tourism characteristics of hotels, visitor centers, restaurants and performance theaters and other buildings, its design is a professional subdivision of architectural design, must be combined with the attractiveness of the scenic area function, cultural performance and iconic, reception function, distribution function, leisure function and other special requirements for the design. In the architectural design, through the excavation of cultural resources, it will be transformed into the language of architectural design, so that the building itself has a vivid vitality, so that the unique appearance of the building becomes a landscape, so that the iconic building becomes a scenic spot very attractive landscape.
Third, amusement facilities and equipment designAmusement facilities and equipment design is a comprehensive technology, including equipment development design and equipment utilization design. Most of the tourism projects, many facilities and equipment through the packaging design, the ready-made technology into an applicable product features, through the tourism mode to form a recreation, tour line design, and finally integrated into the scenic area design of a whole set of models.
Fourth, the business model designDoing scenic area can not just do the landscape, a scenic area project is the implementation of the most important to the business model design, there is no business model of this scenic area is difficult to return on investment.
1)Income mode design
The income mode of the tourism project is the most important part of tourism investment. The study of income mode, for us to carry out tourism product design and tourism investment, provides an important technical tool. Tourism income, can be analyzed from the total tourism income, tourism income chain and the setting of tourism income points. For tourism projects, the longer the income chain and the more income points, the greater the sum of income. The sum of all consumption of a trip is related to four major elements: trip distance, trip time, nature of tourist attractions and type of tourists, and recreation mode has a decisive impact on tourism income. For tourism projects, the important thing is the total tourism income and income structure, the maximization of total income and the optimization of income structure is the basis for the successful operation of tourism projects.
2)Consumption mode design
The design of scenic shopping spots is mainly through the design of industry, including entertainment consumption, leisure shopping and amusement project consumption, etc. Through the design of the income mode to form the income structure, through the income structure in order to figure out the structure of profitability, so the income mode design is a very important plate in the design of tourism recreation design. Therefore, the revenue model design is a very important part of the product design.
3) revenue project design
such as scenic area transportation revenue project, both transportation and excursion tools, all the transportation involves the charging mode.
Fifth, the marketing model designIn the income model design at the same time, the marketing model design, including advertising planning, marketing channel planning, slogan planning and promotional model planning, etc., can be through the TV ads, the Internet, the mainstream media and self-media and other modes of marketing design, marketing design and scenic area management design can be called "soft system design Marketing design and scenic management design can be called "soft system design". Scenic area marketing must be based on attractive core products, the establishment of a systematic, flexible pricing system, the development of publicity and promotion and terminal pull combined with promotional strategies, and do a good job of brand management, i.e., management of consumer awareness, and at the same time, do a good job of marketing and service multi-combination of the channel model.
Sixth, the operation and management designOperation and management of scenic spots "design", that is, from the project's operation and management strategy, management strategy to the management of the implementation of all aspects of operation and management planning, the focus of which includes the project's investment analysis, profitability and development strategy, the development of the strategic direction that is, the confirmation of each module of the management strategy, including the operation and implementation line diagram, that is, each module of the management strategy, the operation of the management strategy. Including the operational implementation roadmap, i.e. the construction of each operational management module system, as well as the development of operational management implementation programs.
In short, the planning and design of tourist attractions is very important, from the attraction to create, to the landscape, recreation, architectural design, and then to the construction, operation and management, this series of processes *** with the same constitutes a complete tourist attraction planning and design structure. Learn more about tourist attractions planning can be concerned about us? Phantom Star Culture and Tourism Planning!