Modern enterprise marketing, should no longer be in the one-sided and local level to do the article, but should emphasize the strategic thinking of enterprise marketing, full marketing of the combat ability. (Think Internet marketing company) to enhance the marketing ability to adapt to market competition and enhance the competitive advantage of the important weapon, is the enterprise to improve customer value and strengthen customer relations at all, is the enterprise to strengthen the internal strength and deal with the challenges of the WTO an important way to deal with market competition, improve customer value and realize the inevitable requirements of sustainable development. - - Think Internet Marketing Company
The realization of the functions of network marketing needs to be achieved through one or more means of network marketing, commonly used methods of network marketing in addition to search engine registration there are: keyword search, online advertising, TMTW call paid advertising, link exchange, information dissemination, integrated marketing, mailing lists, permission E-mail marketing, personalized marketing, membership marketing, viral marketing, etc. SEM, SEM, SEM, SEM, and so on. SEMtime Internet marketing company's integrated marketing total solution. The following is a brief introduction to the ten commonly used network marketing methods and effects.
Search Engine Marketing
SEM is an acronym for SearchEngineMarketing, which means Search Engine Marketing in Chinese, SEM is a new form of network marketing. what SEM does is to comprehensively and effectively utilize the search engine to carry out network marketing and promotion. visits from search engines and generate business value.
Exchange links
Exchange links or reciprocal links, it has certain complementary advantages, is a simple cooperation between two websites, that is, respectively, in their own website home page or inner page on the other site's logo or keywords and set up the other site's hyperlinks, so that users can be from the other side of the cooperation of the site to see their own website, to achieve the purpose of mutual promotion. The purpose is to promote each other's websites. Link exchange mainly has several roles, that is, you can get visits, increase the impression of the user browsing, increase the advantage in the search engine rankings, increase the credibility of the visitors through the recommendation of the partner site, and so on. It is more worth mentioning that the significance of exchanging links has gone beyond whether or not it can increase the number of visitors, more important than the direct effect lies in the industry's perception and recognition.
Internet advertising
Almost all Internet marketing activities are related to brand image, and among all the Internet marketing tools related to brand promotion, Internet advertising plays the most direct role. Standard logo advertising (BANNER) used to be the mainstream of online advertising (although not the only form), after entering 2001, the field of online advertising launched a vigorous innovation movement, new forms of advertising continue to appear, new types of ads due to overcome the standard banner ads bear a limited amount of information, interactivity and other weaknesses, and therefore gained a relatively higher some of the click rate.
Information dissemination
Information dissemination is both a basic function of network marketing and a practical means of operation, through the Internet, not only can you browse a large amount of commercial information, but also can publish information themselves. The most important thing is to publish valuable information on your own website in a timely manner in order to give full play to the functions of the website, such as information on new products, preferential promotions and so on.
Mailing lists
Mailing lists are actually a form of E-mail marketing. Mailing lists are also based on the principle of users' permission, and users voluntarily join them and freely withdraw from them, with the slight difference that E-mail marketing sends out promotional information directly to users, while mailing lists do so by providing users with valuable information, and by adding an appropriate amount of promotional information into the content of the e-mail. Thus, the purpose of marketing is realized. The main value of mailing list is manifested in four aspects: as a promotional tool of company's products or services, convenient to communicate with users, getting sponsorship or selling advertising space, and charging information service. There are many forms of mailing lists, the common ones are newsletters, various electronic publications, new product notifications, favorable promotional information, important event reminder service and so on.
Personalized marketing
Personalized marketing's main content includes: users customize their own interest in the information content, choose their own preferred form of web page design, according to their own needs to set up the way to receive the information and accept the time and so on. Personalized service has obvious effect in improving customer relationship, cultivating customer loyalty and increasing online sales. According to the research, in order to get some personalized service, users are willing to provide limited personal information only when personal information can be protected, which is the premise of carrying out personalized marketing to ensure.
Membership marketing
Membership marketing has been proved to be an effective marketing tool for e-commerce sites, many foreign online retail sites have implemented membership programs, almost all industries have been covered, the domestic membership marketing is still in the early stages of development, but it has been seen that e-commerce companies show a strong interest in this and a strong momentum of development.
Online store
Established on the e-commerce platform provided by a third party, the online store operated by the merchants themselves is a relatively simple form of e-commerce, as is the opening of a store in a large shopping mall on rented premises. In addition to the basic function of the online store through the network to sell products directly, or an effective means of network marketing. From the perspective of the overall marketing strategy of enterprises and customers, the role of the online store is mainly manifested in two aspects: on the one hand, the online store for the expansion of online sales channels for enterprises to provide convenient conditions; on the other hand, the establishment of a well-known e-commerce platform on the online store to increase the degree of trust of the customer, from the functional point of view, does not have e-commerce capabilities of the corporate website is also an effective complement to enhance On the other hand, the establishment of an online store on a well-known e-commerce platform increases customer trust.
Viral marketing
Viral marketing is not really a way of spreading viruses to carry out marketing, but through the user's word-of-mouth publicity network, the information spreads and spreads like a virus, utilizing rapid replication of the way to thousands and millions of audiences. The classic example of viral marketing is. Almost all free email providers now take a similar approach to promotion.
PayPerCall
PayPerCall, or "PayPerCall" in English, is a new advertising and promotion billing model that has appeared in Europe and the United States in recent years, which realizes that there is no charge for planning, no charge for displaying, no charge for clicking, and the corresponding fee is charged only when the advertiser receives a valid phone call from the customer. Only when the advertiser receives a valid call from the customer will the corresponding fee be charged. In other words, the pay-per-call model is a real pay-per-effect model.
Network Video Marketing
"Through digital technology, the real-time video image signal of the product marketing site and the video signal of the corporate image are transmitted to the Internet. Customers only need to log on to your company's website to see your company's products and corporate image of the display of live television. It is "Remote View Network Monitoring Development Technology Co., Ltd." in the website construction and website promotion, in order to strengthen the credibility of visitors to the website content, reliability and exclusive creation. Before this, all the website construction and website promotion methods can play a role only to let the netizens from the vast interconnection network world to find you; and "network TV marketing" to make the netizens who find you believe in you!
Forum marketing
Forum marketing in fact, people have long begun to use the forum for a variety of corporate marketing activities, when the forum then became a fresh media forums appeared in the forum there are enterprises in the forum to publish some information on corporate products, in fact, this is also a simple method of forum marketing. Here combined with the practical experience of network planning to briefly say what is forum marketing, forum marketing "is the use of forums such as network communication platforms, through the text, pictures, video and other ways to release the enterprise's products, and service information, so that the target customers a more profound understanding of the enterprise's products and services. Ultimately, to achieve the enterprise to promote the enterprise's brand, deepen the market awareness of network marketing activities, which is the forum marketing."
Network picture marketing
What is network picture marketing network picture marketing in fact, has now become one of the common network marketing methods, we will often receive in the QQ friends sent over creative pictures, in the major forums to see the picture as the main clue to the posting of the picture more or less involved in some advertising information, such as: the picture with the lower-right corner of the The bottom right corner of the picture has a web address, etc. This is in fact a way of picture marketing, at present, the domestic picture marketing methods, a thousand kinds, if you are very creative, you can also be a good grasp of the picture marketing. Supply and demand information platform, online yellow pages services, online auctions, website resource cooperation, online store marketing and so on are.
Network marketing alliance
Marketing alliance is still in the nascent stage in China, in foreign countries has been very mature, 1996 Amazon through this new way to achieve success, the alliance consists of three elements: advertisers, website owners and advertising alliance platform. Advertisers pay reasonable advertising costs to website owners in accordance with the actual effect of online advertising (such as sales, number of guides, etc.) to save marketing expenses, increase corporate visibility, expand the influence of corporate products, and improve the quality of online marketing.
Bidding promotion
Bidding promotion is the enterprise's products, services, etc. through the form of keywords in the search engine platform for promotion, it is a kind of pay for results of the new and mature search engine advertising. With a small amount of investment can bring a large number of potential customers to the enterprise, effectively enhance the enterprise sales. Bidding ranking is a pay-for-performance network promotion, launched by Baidu in China. After purchasing this service, by registering a certain number of keywords, your promotional information will be the first to appear in the netizen's corresponding search results.
The above points are my experience, in fact, our company just started to contact the brand promotion, like a fly on the wall, we have cooperated with several famous domestic brand promotion company, the feeling that each has its own advantages, but almost no long-term cooperation mechanism, as far as I now know, the so-called big brand promotion company is not necessarily suitable for your business, I think we can find a long-term cooperation. I think it is very important to find a long-term cooperation, in-depth understanding of your brand promotion company. We are now long-term cooperation of brand promotion company is Jinan called QuanNuo brand promotion, according to my understanding of them in the industry is still very famous, and our cooperation for more than two years, they give me the biggest feeling is very dynamic, and the most critical is that they are very professional, and their professional does not mean that the network of understanding, but each of the different projects of our company has a different group in charge of, our company! Subordinate automobile, women's products and so on. It is rare to find a branding company that meets our company's diversified projects, so I sincerely recommend their company. Of course, when choosing a branding company, I recommend that you choose a few more, which will also enable you to have a more in-depth understanding of the branding industry, so as to find the right branding company for your own.