Lighthouse Factory is called "the most advanced factory in the world", and it is a demonstration factory of "Digital Manufacturing" and "Globalization 4.0" selected by Davos World Economic Forum and McKinsey & Company. This time, Tsingtao Brewery was selected together with Bosch, Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Siemens and Foxconn.
A century-old enterprise with the age of 1 18 embraces the industrial internet with courage and vitality beyond the times, and lights up a new scene of intelligent manufacturing in the beer and beverage industry with a "lighthouse", becoming the epitome of Qingdao's pursuit of the world industrial internet capital and enhancing the competitive advantage of manufacturing industry.
Light a "lighthouse" for consumers
Create an end-to-end "zero distance" interactive experience
For enterprises, the "lighthouse factory" of industrial internet is not only the change of manufacturing industry, but also the all-round change of business model, product research and development model, production model, quality management model and customer service, which represents the in-depth practice of industrial internet by enterprises.
Through the analysis of consumer big data, the "end-to-end" supply chain has been opened, which can accurately identify user needs, share data with R&D, production, logistics, suppliers and sales terminals in real time, accurately predict in advance and quickly respond to demand fluctuations. Zero distance provides consumers with a new experience of charm quality including "charm products, charm scenes and charm services".
In the business model, consumers will buy any products produced by enterprises. Driven by user demand, from large-scale production to personalized customization.
In the R&D process, based on consumer demand, through the coding intelligent marketing platform, Tsingtao Brewery's original three-decoding product R&D model is used to quantify consumer demand into big data and speed up the R&D, testing and listing of new products.
In the production management, based on the research of sales big data, the optimal production scheduling scheme is formed. The order demand import, production planning, production execution and logistics distribution all realize the accurate prediction and accurate matching under the support of digital transformation, and realize the best production layout, the lowest system cost and the highest operational efficiency.
In the quality management system, the whole life cycle digital management of beer production, circulation and after-sales has been realized. Products are tracked by GPS, bar codes can be traced, and the quality management level of products is constantly improved.
In the process of sales, digital technology can better understand consumers' preferences and improve the accuracy of marketing, thus improving consumers' satisfaction and bringing more happiness to consumers.
With the industrial internet "lighthouse factory" as the core, users, R&D, manufacturers, suppliers and sales terminals are connected into an interconnected "network". According to the evaluation of the World Economic Forum, in view of the increasing demand of consumers for personalized, differentiated and diversified beer products, Tsingtao Brewery with a history of 1 18 has redeployed intelligent digital technology in the value chain to meet the needs of consumers, reducing the delivery time of customer orders and the development time of new products by 50%. The share of customized beer and revenue increased by 33% and 14% respectively.
"Intellectual Change" of Tsingtao Brewery in the Past Century
Running with the World Industrial Internet Capital
Tsingtao Brewery won the competition in many factories around the world by its unique global "leading": Tsingtao Brewery Industry Internet "Lighthouse Factory" not only solved the pain point of long production cycle and difficult output prediction, but also filled the gap in the beer and beverage industry, leading the industry; In addition, this is based on an old factory that has been continuously producing and operating for 1 18 years, which has important practical significance for the transformation of traditional manufacturing industry. At the same time, it combines advanced manufacturing and industrial tourism elements. Visitors can follow the tour route of Tsingtao Brewery Museum, a national first-class museum, and get a close look at the technological content and innovation of Lighthouse Factory.
For Tsingtao Brewery aged 1 18, taking this step is not only the need of industry development, but also the necessity of resonating with the national and urban strategies. Accurately docking the industrial Internet not only enhances the endogenous motivation and development stamina of enterprises, but also promotes the transformation and upgrading of the industry; It is also helpful to speed up running with Qingdao on the journey of building the world industrial internet capital.
Huang Kexing, Chairman of Tsingtao Brewery, said: "Promoting the construction of the industrial Internet' lighthouse factory' is not only the responsibility of enterprises to stand in the forefront and take the lead in implementing the strategy of building a manufacturing power, a quality power, a network power and a digital China; It is also a realistic need for traditional manufacturing industries to improve quality and growth rate, expand the new kinetic energy of the real economy and achieve high-quality development. In the future, Tsingtao Brewery Group will accelerate to keep pace with the city and contribute to the construction of Qingdao Industrial Internet Capital. " (Wang Jing)
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