For those who thoughtfully and steadily move forward, the road is not long; for those who lie down and persevere, honor is not far away.
In 2019, not only the automobile business is not good, a little bit of lateral industry friends, get the feedback that the past year is not easy, money is not good. However, such industry conditions seem to have a lot to do with the Japanese joint venture car companies, Honda, Toyota, Nissan, represented by the manufacturers appeared to buck the market upturn.
January 9, 2020, held in Hainan, 2020 Honda China media conference, Honda China announced that in 2019, Honda's cumulative sales in China for the year reached 1.55 million units, an increase of 8.53%. Among them, Dongfeng Honda's sales amounted to 789,000 units, up 13.2% year-on-year, while GAC Honda's sales amounted to 766,000 units, up 4.1% year-on-year. It is not easy for both companies to fulfill the sales targets set at the beginning of the year.
Some models have outstanding sales performance, but win in sound development
There are some models whose data are worth paying attention to. The annual sales of Dongfeng Honda CR-V, GAC Honda Accord and Dongfeng Honda Civic have all exceeded 200,000 units, making them the main sales base models. Lingpai, Colorado, XR-V, Fit four models annual sales exceeded 100,000 units, becoming the sales of the second echelon bear.
Five hybrid models, including ACCORD, ODYSSEY, INSPIRE, CR-V, and ELYSION, also exceeded 100,000 units for the first time in a full year, and have achieved remarkable results in the new energy field.
Specifically, the addition of the Rui - hybrid technology, so that the previous sales of the two MPV models month after month is very "average" to show a considerable increase. The sharp-hybrid versions each accounted for more than 82 percent of the segment's sales.
What else will Honda do in 2020?
At the conference, Yasuhide Mizuno, Managing Executive Director and Head of China Headquarters at Honda Giken Kogyo Co. said, "In 2020, our goal is to surpass last year's performance." In order to reach this goal, Honda China will make further initiatives in the following areas in 2020:
First, FUNTEC technology continues to be upgraded. Honda China will further strengthen its electrified product lineup of pure electric and hybrid vehicles. In terms of pure electric vehicles, Honda will maximize the experience accumulated during the development of pure electric vehicles such as VE-1 and X-NV, make full use of the excellent resources of the Chinese market, and push forward the research and development of pure electric vehicles under the Honda brand.
Hybrid, Honda will continue to strengthen the SPORT?HYBRID product lineup. 2020 Honda will launch the i-MMD + 1.5L engine power combination, which will be the first to be mounted on GAC Honda's CRIDER (Lingpai), and will be expanded to other mid-level models in the future.
Honda will also introduce its original plug-in hybrid system, SPORT?HYBRID?e+, to the Chinese market this year. SPORT?HYBRID?e+ is based on a high-efficiency dual-motor i-MMD hybrid system that fully applies the highly electrified technology Honda has accumulated to date, and features the same high torque output and quiet driving as an electric vehicle.
The i-MMD hybrid system is based on Honda's advanced electrification technologies, and features the same high torque output and quiet ride as an EV, realizing performance that is "infinitely close to an EV.
At the same time, Honda will dramatically increase the range by increasing the battery capacity and other methods, making it possible to drive all-electric in virtually all daily scenarios. The plug-in hybrid system, SPORT?HYBRID?e+, will be the first to be available on CR-V models this year, ushering in a new era of electrification in Honda China.
The CR-V is no longer dependent on fuel if the daily commute is between 50-60 kilometers, and the cost per kilometer is about $0.2. Even if it exceeds the purely electric range, the SPORT?HYBRID engine intervention can minimize fuel consumption, which is really "infinitely close to EV". The first is to make sure that you have a good idea of what you're getting into," he said.
Secondly, 2020 is still a big year for Honda products in China. The new-generation FIT (Fit), which debuted at last year's Tokyo Motor Show, will be officially introduced into China this year, and SUVs UR-V, Corolla Drive and CR-V will also see mid-cycle revisions.
Also, the two-box version of the CIVIC (Civic) will be domestically produced by Dongfeng Honda to meet the needs of many fans in China in a "faith-based" way. This is a more pure sports sedan, will bring more "mobile joy".
ICV field will also speed up the pace of evolution, Honda is working with Neusoft, Alibaba?AI?Labs, iFLYTEK and other outstanding Chinese IT companies to "more multi-faceted interconnection", "more intimate assistant", "more intimate assistant", "more intimate assistant", "more intimate assistant", "more intimate assistant", "more intimate assistant", "more intimate assistant", "more intimate assistant", "more intimate assistant", "more intimate assistant", "more intimate assistant" and "more intimate assistant".
This is the third-generation Honda?CONNECT system, which has been developed in collaboration with AI?Labs, iFLYTEK and other outstanding Chinese IT companies, with the concepts of "more multi-faceted connectivity", "more intimate assistant" and "smarter growth".
Honda is developing the next-generation system of Honda?SENSING, "Omni-ADAS," and plans to conduct driving tests of the system in real-world road environments in China starting this year, in order to realize its mass-production application as soon as possible.
In 2020, Honda will also strengthen its production system and increase production capacity. GAC Honda will further expand the capacity of its third plant in Zengcheng from 120,000 to 240,000 units per year in 2020, which in turn will result in a total capacity of 720,000 units per year.
In China, Honda only sells cars?OF?COURSE?NOT......
Of course, in China, Honda is not just in the automobile industry. Honda's products are also felt in many areas of intimate life.
After receiving a type approval certificate from the Civil Aviation Administration of China last year, Honda's small business jet, the HondaJet?Elite, will be officially delivered to Chinese customers this year.
Honda?Walking?Assist is now actively carrying out various initiatives to obtain China's medical equipment certification as soon as possible, to help more people find the most genuine "walking" joy. At the event, Mr. Zhi Xing Jun personally experienced this product, and after setting the relevant parameters according to the physical state, it really helped in lifting the leg and the balance between the left and right feet, allowing the people who really need it to improve the quality of walking and build up their confidence in life.
What we know
If you haven't been exposed to Honda products, it's hard to literally understand what "FUNTEC?WORLD" means. When you "take" a Honda car, you can probably feel what it means to be a "Honda for life", starting from the "young age of the crown", accompanying marriage, having children, and then passing on the product reputation to the next generation. The product reputation will be passed on to the next generation. Or Honda is a model manufacturer of "buy an engine, get a car", this reputation has been no manufacturer can be better.
Finally, Honda's Executive Managing Director and Head of China Headquarters, Mr. Yasuhide Mizuno, said: Honda has always aimed to expand the customer's joy of "mobility" and "life", and has provided customers with rich and colorful mobility value through product and service innovations based on solid technology. customers with rich and colorful mobile value through product and service innovations based on solid technology.
So, is it difficult for Honda in 2020 to accomplish the goals set at this time? I'm sure you already have your answer.
This article comes from the author of the automobile home car family, does not represent the views of the automobile home position.