I. Overview
I. Melon consumption is growing rapidly, and the market space for the company's products with quality and brand is further enhanced.
Melon seeds and other family leisure products sales benefit, in the home environment, melon seeds series products consumption scene further strengthened, online and offline have achieved rapid growth. Traditional melon seeds continued the double-digit growth in 2019, and in the first half of the year, market recognition was further improved, the substitution of non-packaged melon seeds was accelerated, and the brand effect was further revealed, accelerating the optimization and upgrading of enterprises in the industry, and injecting sustained momentum into the development of the company's melon seeds business.2020 In the first half of the year, the company achieved a growth of 19% in the traditional spiced melon seeds, a growth of about 30% in the original spiced melon seeds, and a growth of around 30% in the caramelized sugar, pecan Blue bag melon seeds such as the first half of the year to achieve tax-inclusive sales of about 420 million yuan, year-on-year growth of more than 20%.
Second, the daily nuts actively carry out nutrition and health publicity, expand the product matrix, master the key preservation technology, to create delicious and nutritious daily nutritional necessities.
The small yellow bag daily nut series products in the first half of 2020 by the epidemic consumption scenarios and social gifting attributes of the factors, while part of the regional consumption promotion and marketing promotion activities can not be carried out, the offline promotional activities for nut consumption is temporarily postponed. With the gradual alleviation of the epidemic, social consumption attributes gradually recovered, small yellow bag daily nut consumption growth rate.
In the first half of the year, the company combined with nutrition and health, to carry out the nutritionist online and offline communication, promotion and publicity of the nutritional value of nuts. During the epidemic, for nutritional health, enhance immunity, the nutritional value of nuts, the company invited a well-known dietitian, in the live broadcast for everyone to answer one by one, to promote the nutritional value of nuts reasonable dietary collocation recommendations.
The company combines its own advantages, with Qiajia quality as the strategic fulcrum, focusing on daily nuts, to provide consumers with good nut products. The positioning of daily nuts will be expanded to daily nutritional necessities, to create a national health ingredients. "Nuts +" strategy to enrich the consumer scene and groups, flavored and cross-border collocation of strategic new products to take the initiative to introduce into the market, the launch of probiotic daily nuts and cheese-flavored daily nuts, as well as daily nuts oatmeal; the new products of this type of pre-testing and promotion of the effect of a good degree of recognition in the market, the launch of new strategic products to further enrich the daily nut product matrix, expanding the daily nut product matrix, and expanding the daily nut product matrix. The continuous launch of strategic new products further enriches the product matrix of daily nuts and expands the market scale. This series of new products, together with Little Yellow Bag Daily Nuts, will comprehensively carry out market expansion, consumer scenario extension and scale enhancement in the second half of the year.
In the first half of 2020, the sales of Little Yellow Bag Daily Nuts showed a gradual rebound, realizing tax-inclusive sales of 270 million yuan, an increase in sales over the same period last year.
Third, to promote the implementation of convertible bonds project, for the company's strategic development to bring financial support.
The twenty-ninth meeting of the fourth session of the Board of Directors of the Company held on April 27, 2020 and the second extraordinary shareholders' meeting of 2020 held on May 22, 2020 considered and passed the relevant proposals involved in the issuance of convertible corporate bonds by the Company. The Company intends to raise a total amount of not more than RMB1,460,000,000 (including RMB1,460,000,000) from the public offering of convertible corporate bonds, and the fund-raising projects to be implemented by the public offering of convertible corporate bonds are in line with the Company's development strategy. The Company received a notice from the official website system of China Securities Regulatory Commission (CSRC) on June 30, 2020, that the CSRC reviewed the application materials submitted by the Company on June 24, 2020 for the approval of the Company's issuance of corporate bonds convertible into shares, and considered that it complied with the statutory form and decided to accept the application for administrative licenses.
As of the date of disclosure of this report, the Company has responded to the one-time feedback of the review of the administrative licensing project of the Securities and Futures Commission and made timely disclosure.
The Company's public offering of convertible corporate bonds is subject to the approval of the China Securities Regulatory Commission, and there is uncertainty as to whether it can be approved. The Company will actively promote the relevant work, and according to the progress of the matter, strictly in accordance with the requirements of relevant laws and regulations to fulfill the information disclosure obligations in a timely manner.
Fourth, the implementation of the repurchase is completed, and the implementation of the fourth phase of the employee stock ownership plan, to inject long-term power for the development of the enterprise.
As of May 10, 2020, the company repurchased 1,844,100 shares of the company through the special securities account for share repurchase by means of centralized bidding, accounting for 0.36% of the company's current total share capital, with an average price of RMB 27.11 per share.
The company has held the first extraordinary general meeting of 2020 on March 30, 2020 to consider and approve the company's fourth phase of the employee stock ownership plan related to the motion, the fourth phase of the employee stock ownership plan of the company's shares from the repurchase of shares, the company repurchase the shares of the special account will be transferred to the name of the employee stock ownership plan.
On May 26, 2020, the Company received the "Confirmation of Securities Transfer Registration" from the Shenzhen Branch of China Securities Depository & Clearing Corporation, and 133,460 shares (0.03% of the total share capital of the Company) held in the special securities account for the Company's repurchase have been transferred to the "Qiaqia Foods Co. Ltd. - Phase IV Employee Stock Ownership Plan", of which 116,580 shares were transferred at RMB 23.48/share and 16,880 shares were transferred at RMB 30.62/share.
V. Public welfare activities.
Utilizing the advantages of the company's overseas factories and overseas resources, the company responded quickly to collect masks and other resources overseas. On New Year's Eve, the company played to the advantages of globalization, emergency from overseas to raise nearly 200,000 N95 masks and 2 million nut supplies to aid 15 designated hospitals in Wuhan, in order to enhance the immunity of health care workers, to protect the nutritional health supply, since February 15, the company fighting in Wuhan, the national medical team of medical personnel in aid of Eritrea to provide free daily nuts until the lifting of the epidemic, the fixed-point donation of the national fixed-point treatment hospitals. In addition to the above medical supplies have been expedited to Wuhan, for other areas of the country where the epidemic is serious, the company also raised more than 3 million in a timely manner of nut food supplies, day and night to the country's 15 cities with serious epidemics, *** 34 new crown pneumonia sentinel treatment hospitals, to assist in winning the battle against the epidemic.
Sixth, strengthen investor relations management, the implementation of stable investor return measures.
During the reporting period, the company strengthened investor relations management, continued to do a good job of information disclosure, adhere to the investor demand-oriented, true, accurate, complete, timely and fair disclosure of information, and further improve the initiative, relevance and effectiveness of information disclosure, and take the initiative to accept the community and the majority of investors' supervision. Relying on interactive communication platforms such as the shareholders' meeting, interactive easy, investor phone, investor phone machine on-site exchange meeting, and investor research, we actively establish open, fair, transparent, and multi-dimensional investor relations, and in April 2020, we held the 2019 annual performance presentation to deepen investors' understanding of the company's development strategy, financial situation, business situation, and future development, to enhance investors' recognition, and effectively enhance the Company's value and market influence. It also establishes and maintains the good image of the listed company and promotes the long-term healthy development of the company in the capital market.
During the reporting period, the Company completed the implementation of the 2019 annual profit distribution plan, and paid a cash dividend of RMB0.70 per share (tax included).
Third, the core competitiveness analysis (a) many years of industry precipitation to form the brand advantage. Since its inception, the company has been adhering to the "provide consumers with safe, fresh, tasty nuts and casual food" as the mission, after 20 years of development, the product line is becoming increasingly rich, loved by consumers, brand awareness and reputation continues to improve, is China's leading brand in the nuts and fried food industry. (ii) Nationwide offline terminal sales network, gradually growing overseas sales network, professional sales team and the resulting market rapid response ability and control ability. The company has always insisted on exploring the domestic market with the brand of Qiajia nut fried food industry, and on the basis of deepening the development ability of relatively mature channels such as distribution, KA stores, etc., the company has also grasped the valuable development opportunity brought about by the emergence of modern emerging channels, and has carried out a fruitful expansion of on-line channels. The company has a nationwide offline sales network, an experienced and specialized marketing team, a perfect and effective marketing management system and marketing model, a strong ability to respond quickly to the market, and the first in the industry in terms of sales scale. After years of overseas market development, the company has established a regional distribution of reasonable foreign sales network, the company has established cooperative relations with a number of foreign customers with rich sales experience dealers, the company's influence in the international market is also increasing, the products are exported to Asia, Europe, the United States and other more than 40 countries and regions, is the most exported countries, the export region is the widest export area of one of the national brands. (iii) Industry-leading technology research and development, production capacity and quality control capability. The company focuses on modern food industry technology to transform traditional industries, and constantly promotes process innovation and product innovation. In cooperation with Jiangnan University and provincial universities, the company has set up provincial casual food engineering technology research center and provincial Qiaqia food design and research institute to carry out new product research and development, standardization research and food science research. The company presided over and participated in the development of national, industry, group standards *** 26. In 2018, the key technology of dry nuts storage and processing and industrialization of Qiajia won the second prize of National Science and Technology Progress Award. In 2018, Qiaqia was awarded the title of "National Nut Processing Technology Research and Development Specialized Center", the first one in the nut fried food industry to join the National Healthy Brand Program, the nut manufacturing was certified by BRC-A, and the strategic goal of exporting to 40 countries was accomplished, and in the field of intelligent manufacturing, the automation of equipment and artificial intelligence were introduced into the production line: the spider hand and palletizing robots. Ling state project of the new line workshop of Kuoi: realize the automatic collection of production data. Continuously innovate the product structure, and gradually expand to high-end nuts and leisure food products. The company's production base has formed a national layout, and has formed an active exploration overseas. The company has set up production bases in Hefei, Harbin, Baotou, Chongqing, Changsha, etc. The combination of the strategy of building factories in sales locations and integrated factories has formed a production base covering the national market. Realize the supply of nearby, effectively reduce the cost of transportation, capacity layout is constantly optimized. The company in accordance with the development concept of "Qiaqiao quality", strengthen quality management, and build a famous brand with high-quality products. Build system. The company has established quality management system and food safety management system based on ISO9001 and HACCP quality assurance system, and formed the whole process quality control system. From the procurement of raw materials, the production process and finished product testing, packaging and transportation, we have formulated detailed and operable specifications. Control link. Strict quality control is carried out in all aspects of raw material procurement, product design, production and processing, product sales and after-sales service. (D) Standardized, efficient and stable modern management system. After years of development, the company has constructed a division system of management system, consumer demand for business-oriented control system, optimization of the management structure, adjustment, a number of young, dynamic, experienced technical or management experience cadres adjusted to the core management team, which will make the company's management more efficient, more innovative product design, development direction more dynamic. The company has implemented the restructuring of business divisions, small business units, internal market-oriented operation, and created the entrepreneurial platform of "everyone is an operator", which creates the atmosphere of marketing and entrepreneurship for all staff. The company has implemented four phases of employee stock ownership plan, so that more managers and core technical staff to follow the growth and development of the enterprise, with a strong team cohesion. The key management personnel of the company have professional background and years of experience in the industry, and have a clear understanding of the development level and development trend of the industry. The company's management team is able to formulate strategic plans in line with the company's long-term development based on the company's actual situation, the industry's development level and market demand, and is able to make reasonable decisions on the company's research and development, production, marketing and investment and financing, and other operational management issues and implement them effectively. The excellent management team of the Company provides fundamental guarantee for the Company to maintain its competitive advantages and sustainable development. In order to further promote the company's information construction, the company introduced SAP system in 2011, and successfully went online in September 2012. 2013, the company's supply, production and marketing of the whole process business information platform construction project was successfully completed and reached the intended use status, realizing the company's full deployment of the whole process of business information resources and enjoyment of the information, information collation and analysis functions to further enhance the decision-making and optimization of business processes of the company. The company's decision-making is more scientific and business processes are more optimized. It realizes mobile office and e-flow approval, which improves work efficiency and saves resources. And each department can use the system data to quantify the business status of the department, and then make business decisions. Since then, the company has continuously developed and optimized various information system function modules based on its own business needs, and carried out unified integration and sorting out of business processes such as commodities, purchasing, logistics, finance, quality, member management, etc., so that the standardization of the business and the fineness of the financial management can be further improved. In short, the company's information technology construction started early, will be in the coming period of time to play a huge role in information technology on the business, on the management, so that the company's management level to a higher level. Continuously enrich the connotation of the enterprise. A corporate culture system with the theme of "unity of knowledge and action, breakthrough for victory" has been released. We have established occupational health, safety and environmental management system and obtained ISO14001 and OHSAS18001 certificates. In the future, the company will continue to maintain and constantly strengthen the core competitiveness, to maintain a favorable position in the fierce market environment, for the company and investors to create more returns.