The prospect is good, with reference to the "China Wearable Devices Industry Market Outlook and Investment Strategy Planning Analysis Report" of the Prospect Industry Research Institute, which shows that, with the rapid development of the mobile Internet, smart wearable health products, like smartphones, have gradually become a must-have in the lives of the masses from a plaything in the hands of a few elites or geeks.
Smartphones fulfill people's need to access and share information anytime, anywhere, and at will, while smart wearable health products may be even more important in the coming era of big data -- after all, it fulfills people's need for health, which is definitely the most basic part of Maslow's hierarchy of needs theory.
The market for smart wearable products reached $1.5 billion in 2014; China's wearables market is expected to reach 11.49 billion yuan by 2015. the annual increase in global shipments of wearable devices is expected to reach 92 million units in 2015, and 153 million units in 2020.
Compared with other wearable devices, healthcare will be the most promising application area, followed by fitness and infotainment industries. Although GoogleGlass, smart watches and other wearable infotainment products are very hot, but they are still in the prototype or concept stage, more practical applications are still in the health care and sports fitness.
In the next 10 years, the electronic consumer market, the new "blue ocean", smart wearable field market analysis
The rapid development of the Internet has led to the rapid development of many related industries, which technology and electronic consumer products due to the more close to the lives of the general public the most rapid development. Such as cell phones, computers and other terminal products have become an indispensable part of the daily life of many people in the office, and the market segments centered on headphones, speakers, smart watches/bracelets, and other products have also been very hot in recent years.
The progress of science and technology, and promote the continuous upgrading of consumer electronics products. With the generation and application of new concepts such as smart life and Internet of Everything, in the next ten years, mankind may fully enter the era of intelligence, and the market will usher in many new opportunities with it. The upgrading of electronic consumer products will also further enrich and facilitate people's daily life.
The smart wearable market is the new growth point of the electronic consumer market in recent years, in which the sales of TWS headphones, smart watches/bracelets, smart glasses and other products continue to grow rapidly. And with the upgrading of people's consumption and the transformation of health concepts, this growth trend will continue to expand in the future, becoming a new "blue ocean" in the electronic consumer market.
This time, I love audio network will share the current situation of the smart wearable market in detail, as well as the development of smart watches as the most important smart wearable products and development opportunities.
I, smart wearable market status
1, what is smart wearable?
Smart wearable devices is a broad generalization of the word, is the application of wearable technology to the daily wearable products for intelligent design, the development of equipment that can be worn in general. Product use can be in direct contact with the human body to help users listen or watch content, or to collect human health information to assist in health exercise and medical treatment.
These devices include headphones, wristbands, and eyeglasses, as well as smart clothing and medical devices that are not widely available, and smart organs and implantable chips that may extend human capabilities in the future. By connecting with smartphones or the cloud for data interaction, many rich functions are realized.
2. Smart Wearable Market Development
The AMC model of China's smart wearable device market given by Shenzhen Smart Wearable Industry Association shows that in 2006, smart wearable products entered the exploratory period and began to explore user needs, try product forms, and build software ecosystems.
The most sensational product of this period is Google Project Glass, the AR augmented reality glasses released by Google in 2012, followed by 2 generations of products. The futuristic design and new interactive experience instantly triggered the market, but due to the immaturity of the technology, the shortcomings of the product were gradually exposed during the subsequent use, which ultimately led to the third generation of products "difficult to produce".
In 2016, the market entered the start-up period, the main smart wearable computing system platform and big data service platform is built, based on the health of big data service products gradually mature. With the release of Apple's smartwatch AppleWatch, the product form of the square dial has created a huge difference with the traditional round watch, attracting more consumers. And with the subsequent product GPS, cellular data, and health monitoring and other functions, led to the rise of the smartwatch market.
Into the last few years, smart wearable products ushered in a period of rapid growth, in which the relatively low-tech TWS headset has become the most important point of strength, and sales have risen year after year. And with the addition of active noise cancellation and other features, they have been recognized by more people and have become the main growth rate of consumer electronics products in recent years.
Smart watches, smart bracelets, smart glasses and other categories of products also maintained the momentum of growth. Among them, the combination of smart watches/bracelets and sports health monitoring functions has formed a unique differentiation feature and become a product sought after by many young people. It is widely recognized that it will be the main development direction of the smart wearable market in the future.
3, smart wearable future
The current smart wearable products, due to the limitations of the product volume, the vast majority of products need to be connected to cell phones, PCs and other terminal equipment, so as to realize the application of various functions and data processing.
But smartwatches have the advantage of a relatively large size compared to other smart wearable products, and can carry more firmware configurations. The touch screen makes human-computer interaction more convenient and intuitive, and its wrist-worn usage is also easier to control. As smartwatch technology continues to advance, the product is moving toward standalone use.
After becoming an independent terminal product like cell phones, smartwatches may gradually develop into the center of smart wearable devices, undertaking data processing and cloud interaction of other smart wearable products, and becoming multimedia access ports, which are more convenient for users to use.
Two, smart watches may become the center of smart wearable devices
1, smart watch introduction
Smart watch is a watch with information processing capabilities, in line with the basic technical requirements of the watch. The logic of smartwatch is more inclined to cell phones, compared with traditional watches, in addition to having the function of checking the time and date, it also has an independent operating system, data processing center, as well as a large number of sensor units, thus realizing functions such as health and exercise detection, checking and receiving information, and answering phone calls.
The current smartwatch market products can be divided into three categories based on their functional positioning, which are children's smartwatches, adult smartwatches and elderly smartwatches. According to the form of product data interaction, it can be divided into three categories: Bluetooth version, Bluetooth/WiFi version and cellular data version.
The children's watch mainly focuses on children's safety, with voice calls, multiple positioning, one-key distress, remote listening and other functions; the adult human watch focuses on message reminders, music playback, sports and health monitoring functions; and the elderly smartwatch focuses on convenient manipulation, health monitoring and smart reminders.
Shenzhen Smart Wearable Industry Association's most popular smartwatch function distribution survey report shows that health monitoring, call and sports management is currently the most popular smartwatch function, popularity in the interviews are more than 60%.
2, the development of smart watches
Market sales
The current smart wearable market, in addition to TWS headset, smart watches is another major product sales growth, and with the continuous enrichment of the function, range, performance enhancement, the sales of rapid growth year by year.
Market research organization CCSInsights data report shows that in 2020, the overall global smartwatch/bracelet shipments were 193 million, a year-on-year growth of 24%. Among them, smartwatch shipments reached 115 million, accounting for about 60%. And it is predicted that by 2025, smartwatch shipments will reach 258 million units. This is still only knowable branded product shipments, the full shipments will far exceed this figure.
Currently smartwatch shipments market share Apple AppleWatch is far ahead, Huawei shipments in 2019-2020 growth rate is huge, the current sales are in the second place, Samsung, Fitbit, Huami and Garmin followed.
Smart watch industry chain and key technologies
Smart watch industry chain is similar to that of smart watches, the upstream mainly includes the main control chip, sensors and algorithms, batteries, screens, etc.; the midstream includes industrial design and process, hardware and software solution providers; the downstream is the supplier and the terminal brand manufacturers that the consumers contact.
At the key technology level, it mainly includes R&D and design capabilities, interconnectivity and algorithms. At present, smartwatches are already very mature in heart rate and blood oxygen monitoring. Algorithms have many manufacturers continue to follow up and upgrade, and the accuracy is constantly improving. In the smart watch, cell phone APP and cloud data interaction has also been relatively perfect.
But new health monitoring functions such as ECG, temperature, blood pressure and blood glucose are still supported by only a few products, and the data is not accurate enough to analyze the changes in physical condition through fluctuations. On the other hand, there is the issue of battery life, due to the size of the watch and the limitations of the battery technology, in so many all-weather monitoring functions, can reach more than 3 days of battery life products are good.
Smart watch market opportunities
Smart watch as a fast-growing emerging market, at present, although there are already such as Apple, Huawei and other head of the enterprise has a lot of shipments, but compared to the market capacity, the future still has a very promising potential for development.
For many other new smartwatch brands, as smartwatches are still in the early stages of development, enterprises engaged in this industry chain, in addition to the head of a few other companies are basically in the same starting line, standing in the industry chain and the key technologies we mentioned above, will usher in a new opportunity for development.
On the other hand, in addition to its rich functionality, a smartwatch also has the strong decorative effect of a traditional watch. Therefore, the product appearance design and product texture is also a very important point for smartwatches, and the ability to realize a very different product appearance can also be recognized by the market.
Three, Shenzhen Smart Wearable Industry Association
Shenzhen Smart Wearable Industry Association was founded in August 2015, is the official certification of the domestic smart wearable association, the member units cover the field of smart wearable finished products manufacturers, programmers, chip manufacturers, high-quality supply chain manufacturers and other more than 300 well-known enterprises in the industry.
The association continues to organize enterprises, universities and research institutes to focus on the key issues of industrial technological innovation, carry out technical cooperation, breakthroughs in the core technology of industrial development, and the formation of industrial technology standards.
Establishing a public **** technology platform, realizing effective division of labor and reasonable connection of innovation resources, and implementing intellectual property rights **** enjoyment; implementing technology transfer, accelerating the commercial application of scientific and technological achievements, and enhancing the overall competitiveness of the industry.
Jointly cultivate talents, strengthen the exchange and interaction of personnel, and support the effective enhancement of the core competitiveness of the industry. We hope that more enterprises in the field of smart wearable will join the Association*** to build a smart wearable ecosystem.
On July 29, 2021, the "2021 China Smart Wearable Summit" was successfully held with the support of 42 high-quality supply chains, service providers, and brands in the industry, and more than 2,000 fans signed up, including relevant procurement personnel, digital enthusiasts, and those who are optimistic about this market and ready to enter.
The summit also had the honor of inviting 17 big names in the industry to share the theme of smart wearable. Among them, Zheng Yi, president of Shenzhen Smart Wearable Industry Association, shared the current market status and future development trends and opportunities in the field of smart wearable with the theme of "Smart Wearable Development Trends and Product Dynamics".
Four, I love audio network summary
Smart wearable devices is one of the main growth rate of the technology electronics consumer market in the next few years, many manufacturers have begun to layout. In the current market, TWS headset products have become the main force of sales growth, due to the continuous improvement of the function and performance, as well as the need for relatively less relevant technology, the rate of product replacement is faster, which further promotes the rapid growth of its sales.
Smart watches occupy an important position in the smart wearable market, and sales continue to grow. Smartwatch independent operation of the system, data processing capabilities, as well as the screen and sensors and other configurations of the application are towards the development of small cell phone, the future in addition to its own continuous enrichment of the function, but also will occupy the center of the smart wearable device position.
From the perspective of the overall smart wearable device industry, its future development potential is very huge, and the types of products that can be tapped into are also extremely rich, and the application of new features is also in the development stage. At present, the threshold of entry into the field of smart wearable is relatively low, and various enterprises are basically on the same starting line. Therefore, whoever can first make breakthroughs in product industrial design, key technologies, hardware and software solutions, as well as later user services, will dominate the smart wearable market in the future.
According to a data report from international data company IDC, the global market for wearable devices shipped in 2020 will be 444.7 million, a big jump from 2019. Even during last year's epidemic, smart wearable device shipments still rose 28.4% compared to the year before, enough to glimpse the huge market for smart wearable devices. Foresight Industry Research Institute predicts that by 2026 China's wearable device market size reached about 102.3 billion yuan, currently including some cell phone brand owners Yiga, OPPO, etc. and home appliance companies Gree, etc. are scrambling to get into the game.
Bright market prospects continue to attract brands with a keen sense of business to stop, and for any brand that wants to compete in the smart wearable track, if there is no strong smart wearable technology company's system support, the lack of appropriate technical support, may not be able to do it from scratch.
Weike Technology independently develops and designs the WearfitOS smart wearable operating system, and has a number of young and middle-aged technical backbones who have long been engaged in smart wearable and big data platforms, and are proficient in the development of related product software and hardware, with excellent R&D and innovation capabilities, and at the forefront of the industry in terms of health algorithms, such as heart rate, blood oxygen, and blood glucose. Microtek is committed to the smart wearable operating system WearfitOS for wearable ecological layout, to provide more cutting-edge wearable devices, more closely synergistic services, more valuable content ecology for the majority of partners and consumers.
What is the development trend of the smart wearable industry, and what should be done for the brand planning of medical grade smart wearable devices?
The future development prospects of the wearable devices market is still broad, the smart wearable industry will get better and better, in which the professional medical grade smart wearable devices market demand is even greater. Doing a good job of brand planning for medical-grade smart wearable devices requires rich experience and professional ability, the domestic Oasis in the industry to do brand planning is very professional, you can go and ask them. It has assisted VivaLnk to transform its technological geo-branding advantage into a brand advantage, helping it to occupy two major high points: VivaLnk=global leader in flexible e-skin, VivaLnk=global leader in flexible remote smart medical wearables,_
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